Handheld vacuum brands in New Zealand:Which are most popular?
In September 2026, Dyson was the most searched handheld vacuum brand in New Zealand, accounting for 57.2% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Dyson, Black+Decker and Shark were mentioned most often, in three of the five answers. Shark was recommended most often, coming first in all three responses that gave a list.
DysonShare of searches 57.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
DeWaltShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EufyShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
BISSELLShare of searches 8.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MieleShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top handheld vacuum brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dyson, Black+Decker and Shark were mentioned most often, in three of the five answers. Shark was recommended most often, coming first in all three answers that gave a list. Dyson was second, and Black+Decker was third. DeWalt, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Eufy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BISSELL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handheld vacuum brands
5 answers
Asked ChatGPT
“Which handheld vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best handheld vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best handheld vacuum brand in New Zealand for small messes?”
Searched Google, AI Overview
“handheld vacuum”
- 1Eufy
- 1
Searched Google, AI Overview
“small vacuum cleaner”
- 1Eufy
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which handheld vacuum brands do people search for most?
This chart shows how often people search Google for each handheld vacuum brand by name. Each line represents a brand's share of searches for all seven handheld vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dyson, DeWalt, Eufy, BISSELL, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | DeWalt | Eufy | BISSELL | Miele | Black+Decker | Shark |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 12.9% | 12.3% | 9.1% | 6.4% | 1.1% | 0.16% |
| Nov 2025 | 65.3% | 11% | 9.9% | 6.9% | 5.9% | 0.84% | 0.1% |
| Dec 2025 | 65.3% | 10.1% | 11.6% | 7.3% | 4.6% | 1% | 0.15% |
| Jan 2026 | 55.5% | 13.1% | 13.5% | 9.9% | 6.6% | 1.1% | 0.21% |
| Feb 2026 | 51.7% | 14.9% | 15.8% | 8.8% | 7.7% | 1% | 0.24% |
| Mar 2026 | 53.6% | 14.3% | 14.2% | 8.5% | 8.2% | 0.95% | 0.27% |
| Apr 2026 | 53.9% | 13.8% | 14.8% | 8.8% | 7.4% | 1.2% | 0.28% |
| May 2026 | 54.8% | 13.2% | 13.2% | 8.9% | 8.4% | 1% | 0.49% |
| Jun 2026 | 53.6% | 15.6% | 12.6% | 8.8% | 7.8% | 1.1% | 0.39% |
| Jul 2026 | 56.8% | 12.9% | 12.9% | 9.8% | 6.2% | 1.1% | 0.38% |
| Aug 2026 | 54.7% | 15.3% | 12.1% | 10.3% | 6.1% | 1.2% | 0.31% |
| Sep 2026 | 57.2% | 14.3% | 13.2% | 8.4% | 5.5% | 1% | 0.41% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.2% | 29.1K | +16% | +2.5 points | |
| 2, held 2nd | 14.3% | 7.3K | +3.8% | -1 points | |
| 3, held 3rd | 13.2% | 6.7K | +21.3% | +1.1 points | |
| 4, held 4th | 8.4% | 4.3K | -9.6% | -1.9 points | |
| 5, held 5th | 5.5% | 2.8K | 0% | -0.6 points | |
| 6, held 6th | 1% | 520 | -7.1% | -0.2 points | |
| 7, held 7th | 0.41% | 210 | +50% | +0.1 points |
1.
Dyson57.2%
Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +2.5 points.
2.
DeWalt14.3%
Held 2nd. 7.3K estimated branded searches, +3.8% vs prior month. Share -1 points.
3.
Eufy13.2%
Held 3rd. 6.7K estimated branded searches, +21.3% vs prior month. Share +1.1 points.
4.
BISSELL8.4%
Held 4th. 4.3K estimated branded searches, -9.6% vs prior month. Share -1.9 points.
5.
Miele5.5%
Held 5th. 2.8K estimated branded searches, 0% vs prior month. Share -0.6 points.
1%
Held 6th. 520 estimated branded searches, -7.1% vs prior month. Share -0.2 points.
7.
Shark0.41%
Held 7th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.
Which brand is most popular in search among handheld vacuum brands in New Zealand?
7 brands
In September 2026, Dyson was the most searched among handheld vacuum brands in New Zealand, with an estimated 29.1K branded searches, 57.2% of all searches for the seven we track. DeWalt is in 2nd place, 42.8 percentage points behind at 14.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Dyson | 57.9% → 57.2% | 65.3%Nov 2025 | 51.7%Feb 2026 | 1st |
| DeWalt | 12.9% → 14.3% | 15.6%Jun 2026 | 10.1%Dec 2025 | 2nd |
| Eufy | 12.3% → 13.2% | 15.8%Feb 2026 | 9.9%Nov 2025 | 3rd |
| BISSELL | 9.1% → 8.4% | 10.3%Aug 2026 | 6.9%Nov 2025 | 4th |
| Miele | 6.4% → 5.5% | 8.4%May 2026 | 4.6%Dec 2025 | 5th |
| Black+Decker | 1.1% → 1% | 1.2%Aug 2026 | 0.84%Nov 2025 | 6th |
| Shark | 0.16% → 0.41% | 0.49%May 2026 | 0.1%Nov 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dyson’s share of searches among handheld vacuum brands in New Zealand decreased from 57.9% to 57.2%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among handheld vacuum brands in New Zealand increased from 12.9% to 14.3%.
- Across the 12 months ending September 2026, Eufy’s share of searches among handheld vacuum brands in New Zealand increased from 12.3% to 13.2%.
- Across the 12 months ending September 2026, BISSELL’s share of searches among handheld vacuum brands in New Zealand decreased from 9.1% to 8.4%.
- Across the 12 months ending September 2026, Miele’s share of searches among handheld vacuum brands in New Zealand decreased from 6.4% to 5.5%.
- Across the 12 months ending September 2026, Dyson’s share of searches among handheld vacuum brands in New Zealand peaked at 65.3% in November 2025 and was lowest at 51.7% in February 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among handheld vacuum brands in New Zealand peaked at 15.6% in June 2026 and was lowest at 10.1% in December 2025.
- Across the 12 months ending September 2026, Eufy’s share of searches among handheld vacuum brands in New Zealand peaked at 15.8% in February 2026 and was lowest at 9.9% in November 2025.
- Across the 12 months ending September 2026, BISSELL’s share of searches among handheld vacuum brands in New Zealand peaked at 10.3% in August 2026 and was lowest at 6.9% in November 2025.
- Across the 12 months ending September 2026, Miele’s share of searches among handheld vacuum brands in New Zealand peaked at 8.4% in May 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Black+Decker and Shark held steady: their share of searches among handheld vacuum brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand handheld vacuum brands in September 2026?
6 changes
In September 2026, Dyson gained share of searches among handheld vacuum brands in New Zealand, from 54.7% to 57.2%.
In September 2026, Eufy gained share of searches among handheld vacuum brands in New Zealand, from 12.1% to 13.2%.
In September 2026, BISSELL lost share of searches among handheld vacuum brands in New Zealand, from 10.3% to 8.4%.
In September 2026, DeWalt lost share of searches among handheld vacuum brands in New Zealand, from 15.3% to 14.3%.
In September 2026, Miele lost share of searches among handheld vacuum brands in New Zealand, from 6.1% to 5.5%.
Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.
Compare popularity between leading brands
- Dyson vs DeWalt: compare popularity
- Dyson vs Eufy: compare popularity
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- DeWalt vs Eufy: compare popularity
- DeWalt vs BISSELL: compare popularity
- DeWalt vs Miele: compare popularity
- Eufy vs BISSELL: compare popularity
- Eufy vs Miele: compare popularity
- BISSELL vs Miele: compare popularity
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