Carpet cleaner brands in New Zealand:Which are most popular?
In September 2026, BISSELL was the most searched carpet cleaner brand in New Zealand, accounting for 40.9% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, BISSELL showed up in every answer. BISSELL was recommended most often, coming first in all three responses that gave a list.
BISSELLShare of searches 40.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Rug DoctorShare of searches 38.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
KarcherShare of searches 16.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
VaxShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
TinecoShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top carpet cleaner brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, BISSELL appeared every time. BISSELL was recommended most often, coming first in all three answers that gave a list. Vax was second, and Rug Doctor was third. Tineco, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- BISSELL1st
- Vax2nd
- Rug Doctor3rd
- Karcher4th
- Tineco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BISSELL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rug Doctor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Karcher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tineco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about carpet cleaner brands
5 answers
Asked ChatGPT
“Which carpet cleaner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best carpet cleaner brands in New Zealand?”
Asked ChatGPT
“What's the best carpet cleaner brand in New Zealand for deep cleaning carpets?”
Searched Google, AI Overview
“best carpet cleaner nz”
Searched Google, AI Overview
“pet carpet cleaner nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which carpet cleaner brands do people search for most?
This chart shows how often people search Google for each carpet cleaner brand by name. Each line represents a brand's share of searches for all five carpet cleaner brands we track, month by month, from searches in New Zealand.
Share of searches by month for BISSELL, Rug Doctor, Karcher, Vax. The figures are in the table below the chart.
View monthly share of searches table
| Month | BISSELL | Rug Doctor | Karcher | Vax | Tineco |
|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 40.7% | 16.3% | 2.2% | 1.5% |
| Nov 2025 | 42.1% | 36% | 18% | 1.9% | 1.9% |
| Dec 2025 | 37.4% | 42.3% | 16.9% | 1.8% | 1.5% |
| Jan 2026 | 34.6% | 49.3% | 12.9% | 1.7% | 1.4% |
| Feb 2026 | 37.1% | 45% | 14.4% | 1.9% | 1.6% |
| Mar 2026 | 37.8% | 44.1% | 14.3% | 1.9% | 1.9% |
| Apr 2026 | 36.4% | 43.2% | 16.7% | 2.2% | 1.5% |
| May 2026 | 39.8% | 39.6% | 17.2% | 1.9% | 1.5% |
| Jun 2026 | 42.2% | 37.2% | 16.5% | 2.2% | 1.8% |
| Jul 2026 | 39.9% | 36.5% | 19.7% | 2.1% | 1.7% |
| Aug 2026 | 44.7% | 35.9% | 15.6% | 2.1% | 1.7% |
| Sep 2026 | 40.9% | 38.8% | 16.6% | 2.2% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 7.2K | -13.8% | -3.8 points | |
| 2, held 2nd | 38.8% | 6.8K | +1.8% | +2.9 points | |
| 3, held 3rd | 16.6% | 2.9K | 0% | +1 points | |
| 4, held 4th | 2.2% | 390 | 0% | +0.1 points | |
| 5, held 5th | 1.5% | 260 | -18.8% | -0.2 points |
1.
BISSELL40.9%
Held 1st. 7.2K estimated branded searches, -13.8% vs prior month. Share -3.8 points.
38.8%
Held 2nd. 6.8K estimated branded searches, +1.8% vs prior month. Share +2.9 points.
3.
Karcher16.6%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Vax2.2%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Tineco1.5%
Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
Which brand is most popular in search among carpet cleaner brands in New Zealand?
5 brands
In September 2026, BISSELL was the most searched among carpet cleaner brands in New Zealand, with an estimated 7.2K branded searches, 40.9% of all searches for the five we track. Rug Doctor is in 2nd place, 2.1 percentage points behind at 38.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| BISSELL | 39.3% → 40.9% | 44.7%Aug 2026 | 34.6%Jan 2026 | 2nd → 1st |
| Rug Doctor | 40.7% → 38.8% | 49.3%Jan 2026 | 35.9%Aug 2026 | 1st → 2nd |
| Karcher | 16.3% → 16.6% | 19.7%Jul 2026 | 12.9%Jan 2026 | 3rd |
| Vax | 2.2% | 2.2%Apr 2026 | 1.7%Jan 2026 | 4th |
| Tineco | 1.5% | 1.9%Nov 2025 | 1.4%Jan 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, BISSELL’s share of searches among carpet cleaner brands in New Zealand increased from 39.3% to 40.9%.
- Across the 12 months ending September 2026, Rug Doctor’s share of searches among carpet cleaner brands in New Zealand decreased from 40.7% to 38.8%.
- Across the 12 months ending September 2026, BISSELL’s share of searches among carpet cleaner brands in New Zealand peaked at 44.7% in August 2026 and was lowest at 34.6% in January 2026.
- Across the 12 months ending September 2026, Rug Doctor’s share of searches among carpet cleaner brands in New Zealand peaked at 49.3% in January 2026 and was lowest at 35.9% in August 2026.
- Across the 12 months ending September 2026, Karcher’s share of searches among carpet cleaner brands in New Zealand peaked at 19.7% in July 2026 and was lowest at 12.9% in January 2026.
- Across the 12 months ending September 2026, BISSELL rose from 2nd to 1st among carpet cleaner brands in New Zealand.
- Across the 12 months ending September 2026, Rug Doctor fell from 1st to 2nd among carpet cleaner brands in New Zealand.
- Across the 12 months ending September 2026, Karcher, Vax and Tineco held steady: their share of searches among carpet cleaner brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand carpet cleaner brands in September 2026?
3 changes
In September 2026, Rug Doctor gained share of searches among carpet cleaner brands in New Zealand, from 35.9% to 38.8%.
In September 2026, Karcher gained share of searches among carpet cleaner brands in New Zealand, from 15.6% to 16.6%.
In September 2026, BISSELL lost share of searches among carpet cleaner brands in New Zealand, from 44.7% to 40.9%.
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