Brandwave

How popular isBISSELL?

In September 2026, people searched for BISSELL by name about 11,500 times in New Zealand, a 28.5% increase from the previous year. These searches made up 40.9% of all New Zealand carpet cleaner brand searches, placing BISSELL first out of five brands. When we asked both ChatGPT and Google AI Overviews about carpet cleaner brands, BISSELL appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

BISSELL is the most searched of 5 competitors and the most recommended in AI answers.

  1. BISSELLShare of searches 40.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Rug DoctorShare of searches 38.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. KarcherShare of searches 16.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. VaxShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. TinecoShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top carpet cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BISSELL appeared in all five answers. BISSELL is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BISSELL1st
  2. Vax2nd
  3. Rug Doctor3rd
  4. Karcher4th
  5. Tineco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BISSELL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rug Doctor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vax3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karcher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tineco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about carpet cleaner brands

5 answers

  • Asked ChatGPT

    “Which carpet cleaner brand should I buy in New Zealand?”

    1. 1BISSELL
    2. 2Vax
    3. 3Rug Doctor

  • Asked ChatGPT

    “What are the best carpet cleaner brands in New Zealand?”

    1. 1BISSELL
    2. 2Vax
    3. 3Rug Doctor
    4. 4Karcher

  • Asked ChatGPT

    “What's the best carpet cleaner brand in New Zealand for deep cleaning carpets?”

    1. 1BISSELL
    2. 2Rug Doctor
    3. 3Vax

  • Searched Google, AI Overview

    “best carpet cleaner nz”

    1. 1BISSELL

  • Searched Google, AI Overview

    “pet carpet cleaner nz”

    1. 1BISSELL

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which carpet cleaner brands compete with BISSELL?

BISSELL against carpet cleaner brands in New Zealand, by month

Share of searches by month for BISSELL, Rug Doctor, Karcher, Vax. The figures are in the table below the chart.

View monthly share of searches table
MonthBISSELLRug DoctorKarcherVaxTineco
Oct 202539.3%40.7%16.3%2.2%1.5%
Nov 202542.1%36%18%1.9%1.9%
Dec 202537.4%42.3%16.9%1.8%1.5%
Jan 202634.6%49.3%12.9%1.7%1.4%
Feb 202637.1%45%14.4%1.9%1.6%
Mar 202637.8%44.1%14.3%1.9%1.9%
Apr 202636.4%43.2%16.7%2.2%1.5%
May 202639.8%39.6%17.2%1.9%1.5%
Jun 202642.2%37.2%16.5%2.2%1.8%
Jul 202639.9%36.5%19.7%2.1%1.7%
Aug 202644.7%35.9%15.6%2.1%1.7%
Sep 202640.9%38.8%16.6%2.2%1.5%

  1. 1.BISSELL

    40.9%

    Held 1st. 7.2K estimated branded searches, -13.8% vs prior month. Share -3.8 points.

  2. 2.Rug Doctor

    38.8%

    Held 2nd. 6.8K estimated branded searches, +1.8% vs prior month. Share +2.9 points.

  3. 3.Karcher

    16.6%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Vax

    2.2%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Tineco

    1.5%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

Compare popularity between BISSELL and its closest rivals

Every comparison with BISSELL

18 comparisons

How has branded search demand for BISSELL changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BISSELL in New Zealand rose from 8.9K to 11.5K.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among carpet cleaner brands in New Zealand increased from 39.3% to 40.9%.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among carpet cleaner brands in New Zealand peaked at 44.7% in August 2026 and was lowest at 34.6% in January 2026.
  • Across the 12 months ending September 2026, BISSELL rose from 2nd to 1st among carpet cleaner brands in New Zealand.

How did search popularity change for New Zealand carpet cleaner brands in September 2026?

3 changes

  1. In September 2026, Rug Doctor gained share of searches among carpet cleaner brands in New Zealand, from 35.9% to 38.8%.

  2. In September 2026, Karcher gained share of searches among carpet cleaner brands in New Zealand, from 15.6% to 16.6%.

  3. In September 2026, BISSELL lost share of searches among carpet cleaner brands in New Zealand, from 44.7% to 40.9%.

How are BISSELL’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bissell
  • bissell carpet washer
  • bissell cleaner
  • bissell helix
  • bissell robot vacuum
  • bissell steam cleaner
  • bissell stick vacuum
  • bissell vacuum
  • bissell vacuum cleaner

Do you work for BISSELL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BISSELL compete?

BISSELL is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands2nd of 913.9%Show ranking
Handheld vacuum brands4th of 78.4%Show ranking
Cordless vacuum brands3rd of 88.6%Show ranking
Stick vacuum brands2nd of 810.6%Show ranking
Pet vacuum brands2nd of 411.8%Show ranking
Bagless canister vacuum brands2nd of 412.2%Show ranking
Mini vacuum brands2nd of 312.7%Show ranking
Carpet cleaner brands1st of 540.9%Shown above
Mop vacuum brands1st of 390.1%Show ranking
Creator with pink hair and a pink jacket

Is BISSELL your brand?

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