Mini vacuum brands in New Zealand:Which are most popular?
In September 2026, Dyson was the most searched mini vacuum brand in New Zealand, accounting for 86.7% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Dyson and Shark were mentioned most often, in four of the five answers. Dyson and Shark tied as the most recommended.
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Top mini vacuum brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dyson and Shark were mentioned most often, in four of the five answers. Dyson and Shark tied as the most recommended. BISSELL was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mini vacuum brands
5 answers
Asked ChatGPT
“Which mini vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mini vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best mini vacuum brand in New Zealand for a car interior?”
Searched Google, AI Overview
“car vacuum nz”
Searched Google, AI Overview
“handheld vacuum nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which mini vacuum brands do people search for most?
This chart shows how often people search Google for each mini vacuum brand by name. Each line represents a brand's share of searches for all three mini vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dyson, BISSELL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BISSELL | Shark |
|---|---|---|---|
| Oct 2025 | 86.2% | 13.6% | 0.23% |
| Nov 2025 | 90.3% | 9.5% | 0.14% |
| Dec 2025 | 89.7% | 10.1% | 0.21% |
| Jan 2026 | 84.5% | 15.1% | 0.33% |
| Feb 2026 | 85.2% | 14.4% | 0.4% |
| Mar 2026 | 85.9% | 13.7% | 0.44% |
| Apr 2026 | 85.7% | 13.9% | 0.45% |
| May 2026 | 85.4% | 13.8% | 0.76% |
| Jun 2026 | 85.3% | 14% | 0.63% |
| Jul 2026 | 84.8% | 14.7% | 0.57% |
| Aug 2026 | 83.8% | 15.7% | 0.47% |
| Sep 2026 | 86.7% | 12.7% | 0.63% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.7% | 29.1K | +16% | +2.9 points | |
| 2, held 2nd | 12.7% | 4.3K | -9.6% | -3 points | |
| 3, held 3rd | 0.63% | 210 | +50% | +0.2 points |
Which brand is most popular in search among mini vacuum brands in New Zealand?
3 brands
In September 2026, Dyson was the most searched among mini vacuum brands in New Zealand, with an estimated 29.1K branded searches, 86.7% of all searches for the three we track. BISSELL is in 2nd place, 74 percentage points behind at 12.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Dyson | 86.2% → 86.7% | 90.3%Nov 2025 | 83.8%Aug 2026 | 1st |
 BISSELL | 13.6% → 12.7% | 15.7%Aug 2026 | 9.5%Nov 2025 | 2nd |
 Shark | 0.23% → 0.63% | 0.76%May 2026 | 0.14%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, BISSELL’s share of searches among mini vacuum brands in New Zealand decreased from 13.6% to 12.7%.
- Across the 12 months ending September 2026, Dyson’s share of searches among mini vacuum brands in New Zealand peaked at 90.3% in November 2025 and was lowest at 83.8% in August 2026.
- Across the 12 months ending September 2026, BISSELL’s share of searches among mini vacuum brands in New Zealand peaked at 15.7% in August 2026 and was lowest at 9.5% in November 2025.
- Across the 12 months ending September 2026, Dyson and Shark held steady: their share of searches among mini vacuum brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand mini vacuum brands in September 2026?
3 changes
In September 2026, Dyson gained share of searches among mini vacuum brands in New Zealand, from 83.8% to 86.7%.
In September 2026, BISSELL lost share of searches among mini vacuum brands in New Zealand, from 15.7% to 12.7%.
Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.
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