Brandwave

How popular isDyson?

In September 2026, people searched for Dyson by name about 53,100 times in New Zealand, an 18.8% increase from the previous year. These searches made up 86.7% of all New Zealand mini vacuum brand searches, placing Dyson first out of three brands. When we asked both ChatGPT and Google AI Overviews about mini vacuum brands, Dyson appeared in four of the five answers and was the joint most recommended of the three.

Search and AI answers in September 2026

Dyson is the most searched of 3 competitors and the joint most recommended in AI answers.

  1. DysonShare of searches 86.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BISSELLShare of searches 12.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. SharkShare of searches 0.63%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top mini vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dyson is the joint most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark1st
  3. BISSELL3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mini vacuum brands

5 answers

  • Asked ChatGPT

    “Which mini vacuum brand should I buy in New Zealand?”

    1. 1Shark

  • Asked ChatGPT

    “What are the best mini vacuum brands in New Zealand?”

    1. 1Shark
    2. 2Dyson

  • Asked ChatGPT

    “What's the best mini vacuum brand in New Zealand for a car interior?”

    1. 1Shark
    2. 2Dyson

  • Searched Google, AI Overview

    “car vacuum nz”

    1. 1Dyson
    2. 2BISSELL

  • Searched Google, AI Overview

    “handheld vacuum nz”

    1. 1Dyson
    2. 2Shark

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mini vacuum brands compete with Dyson?

Dyson against mini vacuum brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLShark
Oct 202586.2%13.6%0.23%
Nov 202590.3%9.5%0.14%
Dec 202589.7%10.1%0.21%
Jan 202684.5%15.1%0.33%
Feb 202685.2%14.4%0.4%
Mar 202685.9%13.7%0.44%
Apr 202685.7%13.9%0.45%
May 202685.4%13.8%0.76%
Jun 202685.3%14%0.63%
Jul 202684.8%14.7%0.57%
Aug 202683.8%15.7%0.47%
Sep 202686.7%12.7%0.63%

  1. 1.Dyson

    86.7%

    Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +2.9 points.

  2. 2.BISSELL

    12.7%

    Held 2nd. 4.3K estimated branded searches, -9.6% vs prior month. Share -3 points.

  3. 3.Shark

    0.63%

    Held 3rd. 210 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare popularity between Dyson and its closest rivals

Every comparison with Dyson

29 comparisons

How has branded search demand for Dyson changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson in New Zealand rose from 44.7K to 53.1K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among mini vacuum brands in New Zealand peaked at 90.3% in November 2025 and was lowest at 83.8% in August 2026.

How did search popularity change for New Zealand mini vacuum brands in September 2026?

3 changes

  1. In September 2026, Dyson gained share of searches among mini vacuum brands in New Zealand, from 83.8% to 86.7%.

  2. In September 2026, BISSELL lost share of searches among mini vacuum brands in New Zealand, from 15.7% to 12.7%.

  3. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

How are Dyson’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dyson
  • dyson air cleaner
  • dyson air wrap
  • dyson airwrap
  • dyson cool fan
  • dyson curling wand
  • dyson fan
  • dyson hair dryer
  • dyson hair styler
  • dyson stick vacuum
  • dyson straightener
  • dyson submarine
  • dyson supersonic
  • dyson vacuum
  • dyson vacuum cleaner
  • dyson wash g1

Do you work for Dyson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dyson compete?

Dyson is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands1st of 951.4%Show ranking
Hair styling tool brands1st of 755.8%Show ranking
Handheld vacuum brands1st of 757.2%Show ranking
Cordless vacuum brands1st of 858.6%Show ranking
Portable heater brands1st of 665.9%Show ranking
Standing fan brands1st of 571.7%Show ranking
Stick vacuum brands1st of 872.6%Show ranking
Pet vacuum brands1st of 480.9%Show ranking
Hair brush brands1st of 877.7%Show ranking
Bagless canister vacuum brands1st of 479.3%Show ranking
Mini vacuum brands1st of 386.7%Shown above
Mop vacuum brands2nd of 36.7%Show ranking
Creator with pink hair and a pink jacket

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