Brandwave

De'Longhi vs Dyson:Which is more popular?

In September 2026, Dyson had more branded searches than De'Longhi among portable heater brands in New Zealand. Dyson had about 32,300 branded searches, while De'Longhi had 5,760. Dyson made up 65.9% of all portable heater brand searches we track, and De'Longhi accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about portable heater brands, De'Longhi appeared in three of the four answers and Dyson in one. De'Longhi was mentioned before Dyson in every answer.

Among portable heater brands in New Zealand in September 2026

Who do people search for more?

Dyson, about 6 searches for every 1 for De'Longhi

Dyson 32.3K searchesDe'Longhi 5.8K searches

Who does AI mention more?

De'Longhi, mentioned in 3 of 4 answers, Dyson in 1

De'Longhi in 3 of 4Dyson in 1 of 4

Who does AI recommend more?

De'Longhi, named ahead of Dyson in every answer

De'Longhi first in 3Dyson never first

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Top portable heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, De'Longhi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dyson was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. De'Longhi was listed before Dyson in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. De'Longhi1st
  2. Goldair2nd
  3. Dimplex3rd
  4. Dyson4th
  5. DeWalt–
  6. Honeywell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dimplex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dyson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Honeywell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable heater brands

4 answers

  • Asked ChatGPT

    “Which portable heater brand should I go to in New Zealand?”

    1. 1De'Longhi
    2. 2Goldair
    3. 3Dimplex

  • Asked ChatGPT

    “What are the best portable heater brands in New Zealand?”

    1. 1De'Longhi
    2. 2Goldair
    3. 3Dyson
    4. 4Dimplex

  • Asked ChatGPT

    “What's the best portable heater brand in New Zealand for small room?”

    1. 1De'Longhi
    2. 2Goldair
    3. 3Dimplex

  • Searched Google, AI Overview

    “best portable heater”

    1. 1Dimplex

  • Searched Google, AI Overview

    “electric heater nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is De'Longhi or Dyson more popular in search?

This chart shows how often people search Google for De'Longhi and Dyson by name. Each line represents a brand's share of searches for all six portable heater brands we track, month by month, from searches in New Zealand.

De'Longhi and Dyson among portable heater brands in New Zealand, by month

Share of searches by month for Dyson, De'Longhi. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonDeWaltDe'LonghiGoldairDimplexHoneywell
Oct 202566.8%17.3%10.6%5.1%0.12%0.02%
Nov 202571.1%12.9%6.7%9.3%0.01%0%
Dec 202570%11.3%8.6%10%0.03%0%
Jan 202661.9%16%11%11%0.05%0.02%
Feb 202659.5%20.6%11.1%8.8%0.03%0%
Mar 202661.2%20.5%12.3%5.9%0.05%0%
Apr 202658.6%19.7%15.8%5.9%0.03%0.03%
May 202659.4%19.7%16%4.8%0.05%0%
Jun 202657%23.2%15.3%4.4%0.02%0%
Jul 202660.2%19.7%15.6%4.4%0.02%0%
Aug 202658.7%21.4%16.1%3.8%0.02%0.02%
Sep 202665.9%19.4%11.8%2.9%0.02%0%

How has the De'Longhi and Dyson comparison changed over the last 12 months?

3 findings
  • Dyson was ahead of De'Longhi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among portable heater brands in New Zealand moved from 10.6% to 11.8%, and its estimated monthly branded searches moved from 4.5K to 5.8K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among portable heater brands in New Zealand moved from 66.8% to 65.9%, and its estimated monthly branded searches moved from 28.2K to 32.3K.

How did search popularity change for New Zealand portable heater brands in September 2026?

2 changes

  1. In September 2026, Dyson gained share of searches among portable heater brands in New Zealand, from 58.7% to 65.9%.

  2. In September 2026, De'Longhi lost share of searches among portable heater brands in New Zealand, from 16.1% to 11.8%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using De'Longhi’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

De'Longhi

9 branded search terms

  • de longhi
  • delonghi
  • delonghi dedica
  • delonghi descaler
  • delonghi ecodecalk descaler
  • delonghi eletta explore
  • delonghi la specialista
  • delonghi magnifica
  • delonghi magnifica evo

Dyson

7 branded search terms

  • dyson
  • dyson air wrap
  • dyson airwrap
  • dyson cool fan
  • dyson fan
  • dyson straightener
  • dyson supersonic

How the Brand Demand Index is measured

Other head-to-heads among portable heater brands

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