Brandwave

How popular isDimplex?

In September 2026, people searched for Dimplex by name about 790 times in New Zealand, a 9.7% increase from the previous year. These searches made up 0.02% of all New Zealand portable heater brand searches, placing Dimplex fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about portable heater brands, Dimplex appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Dimplex is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. DysonShare of searches 65.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. DeWaltShare of searches 19.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. De'LonghiShare of searches 11.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. GoldairShare of searches 2.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. DimplexShare of searches 0.02%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

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Top portable heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dimplex appeared in all four answers. Dimplex is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. De'Longhi1st
  2. Goldair2nd
  3. Dimplex3rd
  4. Dyson4th
  5. DeWalt–
  6. Honeywell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dimplex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dyson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Honeywell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable heater brands

4 answers

  • Asked ChatGPT

    “Which portable heater brand should I go to in New Zealand?”

    1. 1De'Longhi
    2. 2Goldair
    3. 3Dimplex

  • Asked ChatGPT

    “What are the best portable heater brands in New Zealand?”

    1. 1De'Longhi
    2. 2Goldair
    3. 3Dyson
    4. 4Dimplex

  • Asked ChatGPT

    “What's the best portable heater brand in New Zealand for small room?”

    1. 1De'Longhi
    2. 2Goldair
    3. 3Dimplex

  • Searched Google, AI Overview

    “best portable heater”

    1. 1Dimplex

  • Searched Google, AI Overview

    “electric heater nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable heater brands compete with Dimplex?

Dimplex against portable heater brands in New Zealand, by month

Share of searches by month for Dyson, DeWalt, De'Longhi, Goldair, Dimplex. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonDeWaltDe'LonghiGoldairDimplexHoneywell
Oct 202566.8%17.3%10.6%5.1%0.12%0.02%
Nov 202571.1%12.9%6.7%9.3%0.01%0%
Dec 202570%11.3%8.6%10%0.03%0%
Jan 202661.9%16%11%11%0.05%0.02%
Feb 202659.5%20.6%11.1%8.8%0.03%0%
Mar 202661.2%20.5%12.3%5.9%0.05%0%
Apr 202658.6%19.7%15.8%5.9%0.03%0.03%
May 202659.4%19.7%16%4.8%0.05%0%
Jun 202657%23.2%15.3%4.4%0.02%0%
Jul 202660.2%19.7%15.6%4.4%0.02%0%
Aug 202658.7%21.4%16.1%3.8%0.02%0.02%
Sep 202665.9%19.4%11.8%2.9%0.02%0%

  1. 1.Dyson

    65.9%

    Held 1st. 32.3K estimated branded searches, +27.9% vs prior month. Share +7.3 points.

  2. 2.DeWalt

    19.4%

    Held 2nd. 9.5K estimated branded searches, +2.9% vs prior month. Share -2 points.

  3. 3.De'Longhi

    11.8%

    Held 3rd. 5.8K estimated branded searches, -17% vs prior month. Share -4.4 points.

  4. 4.Goldair

    2.9%

    Held 4th. 1.4K estimated branded searches, -11.7% vs prior month. Share -0.8 points.

  5. 5.Dimplex

    0.02%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Honeywell

    0%

    Held 6th. 0 estimated branded searches, -100% vs prior month. Share 0 points.

Compare popularity between Dimplex and its closest rivals

Every comparison with Dimplex

2 comparisons

How has branded search demand for Dimplex changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dimplex in New Zealand rose from 720 to 790.
  • Across the 12 months ending September 2026, Dimplex’s share of searches among portable heater brands in New Zealand held steady, from 0.12% to 0.02%.

How did search popularity change for New Zealand portable heater brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among portable heater brands in New Zealand, from 58.7% to 65.9%.

  2. In September 2026, De'Longhi lost share of searches among portable heater brands in New Zealand, from 16.1% to 11.8%.

  3. In September 2026, DeWalt lost share of searches among portable heater brands in New Zealand, from 21.4% to 19.4%.

  4. In September 2026, Goldair lost share of searches among portable heater brands in New Zealand, from 3.8% to 2.9%.

  5. Estimated monthly branded searches for Honeywell in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

  6. Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

How are Dimplex’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Dimplex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dc dimplex heater
  • dimplex cadiz heater
  • dimplex dehumidifier
  • dimplex eco heater
  • dimplex electric heater
  • dimplex fire
  • dimplex heater
  • dimplex heater oil
  • dimplex heater wall
  • dimplex panel heater

Do you work for Dimplex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dimplex compete?

Dimplex is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable heater brands5th of 60.02%Shown above
Standing fan brands4th of 50.02%Show ranking
Heater and dehumidifier brands4th of 55%Show ranking
Panel heater brands6th of 60.1%Show ranking
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