Panel heater brands in New Zealand:Which are most popular?
In September 2026, De'Longhi was the most searched panel heater brand in New Zealand, accounting for 55.9% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Goldair showed up in every answer. Goldair was recommended most often, coming first in one out of four responses that gave a list.
De'LonghiShare of searches 55.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
RinnaiShare of searches 34.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GoldairShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- NoboShare of searches 0.87%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
- NoirotShare of searches 0.68%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top panel heater brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Goldair appeared every time. Goldair was recommended most often, coming first in one out of four answers that gave a list. De'Longhi was second, and Noirot was third. Rinnai, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nobo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dimplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Noirot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about panel heater brands
5 answers
Asked ChatGPT
“Which panel heater brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best panel heater brands in New Zealand?”
Asked ChatGPT
“What's the best panel heater brand in New Zealand for a cold bedroom?”
Searched Google, AI Overview
“panel heater nz”
Searched Google, AI Overview
“wall panel heater”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which panel heater brands do people search for most?
This chart shows how often people search Google for each panel heater brand by name. Each line represents a brand's share of searches for all six panel heater brands we track, month by month, from searches in New Zealand.
Share of searches by month for De'Longhi, Rinnai, Goldair. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Rinnai | Goldair | Nobo | Noirot | Dimplex |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 37.8% | 9.5% | 1.2% | 0.45% | 0.56% |
| Nov 2025 | 54.1% | 29.9% | 15% | 0.75% | 0.11% | 0.11% |
| Dec 2025 | 58.8% | 25% | 14.6% | 1.2% | 0.22% | 0.22% |
| Jan 2026 | 54.1% | 30.7% | 13.4% | 1.2% | 0.34% | 0.23% |
| Feb 2026 | 46.1% | 41% | 11% | 1.3% | 0.45% | 0.11% |
| Mar 2026 | 47.9% | 38.5% | 11.2% | 1.5% | 0.73% | 0.21% |
| Apr 2026 | 53.5% | 31.7% | 11.5% | 1.6% | 1.6% | 0.09% |
| May 2026 | 53% | 33.6% | 10.6% | 1.4% | 1.1% | 0.16% |
| Jun 2026 | 51.7% | 35.7% | 9.9% | 1.2% | 1.4% | 0.08% |
| Jul 2026 | 51.5% | 35.5% | 10.3% | 1.1% | 1.6% | 0.08% |
| Aug 2026 | 56.2% | 34.3% | 7.7% | 0.89% | 0.89% | 0.08% |
| Sep 2026 | 55.9% | 34.8% | 7.7% | 0.87% | 0.68% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.9% | 5.8K | -17% | -0.3 points | |
| 2, held 2nd | 34.8% | 3.6K | -15.1% | +0.6 points | |
| 3, held 3rd | 7.7% | 790 | -16.8% | 0 points | |
| 4, held 4th | 0.87% | 90 | -18.2% | 0 points | |
| 5, held 5th | 0.68% | 70 | -36.4% | -0.2 points | |
| 6, held 6th | 0.1% | 10 | 0% | 0 points |
55.9%
Held 1st. 5.8K estimated branded searches, -17% vs prior month. Share -0.3 points.
2.
Rinnai34.8%
Held 2nd. 3.6K estimated branded searches, -15.1% vs prior month. Share +0.6 points.
3.
Goldair7.7%
Held 3rd. 790 estimated branded searches, -16.8% vs prior month. Share 0 points.
4.Nobo
0.87%
Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.
5.Noirot
0.68%
Held 5th. 70 estimated branded searches, -36.4% vs prior month. Share -0.2 points.
6.
Dimplex0.1%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among panel heater brands in New Zealand?
6 brands
In September 2026, De'Longhi was the most searched among panel heater brands in New Zealand, with an estimated 5.8K branded searches, 55.9% of all searches for the six we track. Rinnai is in 2nd place, 21 percentage points behind at 34.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| De'Longhi | 50.5% → 55.9% | 58.8%Dec 2025 | 46.1%Feb 2026 | 1st |
| Rinnai | 37.8% → 34.8% | 41%Feb 2026 | 25%Dec 2025 | 2nd |
| Goldair | 9.5% → 7.7% | 15%Nov 2025 | 7.7%Sep 2026 | 3rd |
| Nobo | 1.2% → 0.87% | 1.6%Apr 2026 | 0.75%Nov 2025 | 4th |
| Noirot | 0.45% → 0.68% | 1.6%Jul 2026 | 0.11%Nov 2025 | 6th → 5th |
| Dimplex | 0.56% → 0.1% | 0.56%Oct 2025 | 0.08%Jul 2026 | 5th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, De'Longhi’s share of searches among panel heater brands in New Zealand increased from 50.5% to 55.9%.
- Across the 12 months ending September 2026, Rinnai’s share of searches among panel heater brands in New Zealand decreased from 37.8% to 34.8%.
- Across the 12 months ending September 2026, Goldair’s share of searches among panel heater brands in New Zealand decreased from 9.5% to 7.7%.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among panel heater brands in New Zealand peaked at 58.8% in December 2025 and was lowest at 46.1% in February 2026.
- Across the 12 months ending September 2026, Rinnai’s share of searches among panel heater brands in New Zealand peaked at 41% in February 2026 and was lowest at 25% in December 2025.
- Across the 12 months ending September 2026, Goldair’s share of searches among panel heater brands in New Zealand peaked at 15% in November 2025 and was lowest at 7.7% in September 2026.
- Across the 12 months ending September 2026, Noirot’s share of searches among panel heater brands in New Zealand peaked at 1.6% in July 2026 and was lowest at 0.11% in November 2025.
- Across the 12 months ending September 2026, Noirot rose from 6th to 5th among panel heater brands in New Zealand.
- Across the 12 months ending September 2026, Dimplex fell from 5th to 6th among panel heater brands in New Zealand.
- Across the 12 months ending September 2026, Nobo held steady: its share of searches among panel heater brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand panel heater brands in September 2026?
5 changes
In September 2026, Rinnai gained share of searches among panel heater brands in New Zealand, from 34.3% to 34.8%.
Estimated monthly branded searches for Noirot in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
Estimated monthly branded searches for De'Longhi in New Zealand rose 28.6% over 12 measured months, from 4.5K to 5.8K in September 2026.
Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.
Estimated monthly branded searches for Nobo in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.
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