Brandwave

How popular isGoldair?

In September 2026, people searched for Goldair by name about 4,230 times in New Zealand, a 9.6% increase from the previous year. These searches made up 7.7% of all New Zealand panel heater brand searches, placing Goldair third out of six brands. When we asked both ChatGPT and Google AI Overviews about panel heater brands, Goldair appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Goldair is the third most searched of 6 competitors and the most recommended in AI answers.

  1. De'LonghiShare of searches 55.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. RinnaiShare of searches 34.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. GoldairShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NoboShare of searches 0.87%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. NoirotShare of searches 0.68%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top panel heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Goldair appeared in all five answers. Goldair is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goldair1st
  2. De'Longhi2nd
  3. Noirot3rd
  4. Nobo4th
  5. Dimplex5th
  6. Rinnai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nobo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dimplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noirot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about panel heater brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which panel heater brands compete with Goldair?

Goldair against panel heater brands in New Zealand, by month

Share of searches by month for De'Longhi, Rinnai, Goldair. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiRinnaiGoldairNoboNoirotDimplex
Oct 202550.5%37.8%9.5%1.2%0.45%0.56%
Nov 202554.1%29.9%15%0.75%0.11%0.11%
Dec 202558.8%25%14.6%1.2%0.22%0.22%
Jan 202654.1%30.7%13.4%1.2%0.34%0.23%
Feb 202646.1%41%11%1.3%0.45%0.11%
Mar 202647.9%38.5%11.2%1.5%0.73%0.21%
Apr 202653.5%31.7%11.5%1.6%1.6%0.09%
May 202653%33.6%10.6%1.4%1.1%0.16%
Jun 202651.7%35.7%9.9%1.2%1.4%0.08%
Jul 202651.5%35.5%10.3%1.1%1.6%0.08%
Aug 202656.2%34.3%7.7%0.89%0.89%0.08%
Sep 202655.9%34.8%7.7%0.87%0.68%0.1%

  1. 1.De'Longhi

    55.9%

    Held 1st. 5.8K estimated branded searches, -17% vs prior month. Share -0.3 points.

  2. 2.Rinnai

    34.8%

    Held 2nd. 3.6K estimated branded searches, -15.1% vs prior month. Share +0.6 points.

  3. 3.Goldair

    7.7%

    Held 3rd. 790 estimated branded searches, -16.8% vs prior month. Share 0 points.

  4. 4.Nobo

    0.87%

    Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Noirot

    0.68%

    Held 5th. 70 estimated branded searches, -36.4% vs prior month. Share -0.2 points.

  6. 6.Dimplex

    0.1%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Goldair and its closest rivals

Every comparison with Goldair

8 comparisons

How has branded search demand for Goldair changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Goldair in New Zealand rose from 3.9K to 4.2K.
  • Across the 12 months ending September 2026, Goldair’s share of searches among panel heater brands in New Zealand decreased from 9.5% to 7.7%.
  • Across the 12 months ending September 2026, Goldair’s share of searches among panel heater brands in New Zealand peaked at 15% in November 2025 and was lowest at 7.7% in September 2026.

How did search popularity change for New Zealand panel heater brands in September 2026?

5 changes

  1. In September 2026, Rinnai gained share of searches among panel heater brands in New Zealand, from 34.3% to 34.8%.

  2. Estimated monthly branded searches for Noirot in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

  3. Estimated monthly branded searches for De'Longhi in New Zealand rose 28.6% over 12 measured months, from 4.5K to 5.8K in September 2026.

  4. Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

  5. Estimated monthly branded searches for Nobo in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are Goldair’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Goldair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cdb goldair
  • fan goldair
  • fan heater goldair
  • goldair
  • goldair bladeless fan
  • goldair convector heater
  • goldair dehumidifier
  • goldair heater
  • goldair micathermic heater
  • goldair oil heater
  • goldair panel heater
  • goldair platinum
  • goldair platinum heater
  • goldair tower fan
  • goldair tower heater
  • goldair wall heater

Do you work for Goldair? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Goldair compete?

Goldair is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable heater brands4th of 62.9%Show ranking
Standing fan brands3rd of 53.2%Show ranking
Heater and dehumidifier brands2nd of 526.9%Show ranking
Panel heater brands3rd of 67.7%Shown above
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Is Goldair your brand?

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