Brandwave

How popular isGoldair?

In September 2026, people searched for Goldair by name about 4,230 times in New Zealand, a 9.6% increase from the previous year. These searches made up 3.2% of all New Zealand standing fan brand searches, placing Goldair third out of five brands. When we asked both ChatGPT and Google AI Overviews about standing fan brands, Goldair appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Goldair is the third most searched of 5 competitors and the most recommended in AI answers.

  1. DysonShare of searches 71.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. XiaomiShare of searches 25.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. GoldairShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. DimplexShare of searches 0.02%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. HoneywellShare of searches 0%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top standing fan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Goldair appeared in all five answers. Goldair is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goldair1st
  2. Dimplex2nd
  3. Dyson3rd
  4. Xiaomi4th
  5. Honeywell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dimplex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about standing fan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which standing fan brands compete with Goldair?

Goldair against standing fan brands in New Zealand, by month

Share of searches by month for Dyson, Xiaomi, Goldair. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonXiaomiGoldairDimplexHoneywell
Oct 202568.8%25.8%5.3%0.12%0%
Nov 202574.1%16.2%9.7%0.01%0%
Dec 202571.7%18.1%10.3%0.03%0%
Jan 202663.2%25.4%11.3%0.05%0%
Feb 202664.5%26%9.5%0.03%0.03%
Mar 202664.8%28.8%6.3%0.06%0%
Apr 202664.2%29.4%6.5%0.03%0%
May 202667.3%27.2%5.5%0.06%0%
Jun 202666.7%28%5.2%0.03%0%
Jul 202670.9%23.8%5.2%0.03%0%
Aug 202668.4%27.2%4.4%0.03%0%
Sep 202671.7%25.1%3.2%0.02%0%

  1. 1.Dyson

    71.7%

    Held 1st. 32.3K estimated branded searches, +27.9% vs prior month. Share +3.3 points.

  2. 2.Xiaomi

    25.1%

    Held 2nd. 11.3K estimated branded searches, +13% vs prior month. Share -2 points.

  3. 3.Goldair

    3.2%

    Held 3rd. 1.4K estimated branded searches, -11.7% vs prior month. Share -1.2 points.

  4. 4.Dimplex

    0.02%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Honeywell

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Goldair and its closest rivals

Every comparison with Goldair

8 comparisons

How has branded search demand for Goldair changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Goldair in New Zealand rose from 3.9K to 4.2K.
  • Across the 12 months ending September 2026, Goldair’s share of searches among standing fan brands in New Zealand decreased from 5.3% to 3.2%.
  • Across the 12 months ending September 2026, Goldair’s share of searches among standing fan brands in New Zealand peaked at 11.3% in January 2026 and was lowest at 3.2% in September 2026.

How did search popularity change for New Zealand standing fan brands in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among standing fan brands in New Zealand, from 68.4% to 71.7%.

  2. In September 2026, Xiaomi lost share of searches among standing fan brands in New Zealand, from 27.2% to 25.1%.

  3. In September 2026, Goldair lost share of searches among standing fan brands in New Zealand, from 4.4% to 3.2%.

  4. Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

How are Goldair’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Goldair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cdb goldair
  • fan goldair
  • fan heater goldair
  • goldair
  • goldair bladeless fan
  • goldair convector heater
  • goldair dehumidifier
  • goldair heater
  • goldair micathermic heater
  • goldair oil heater
  • goldair panel heater
  • goldair platinum
  • goldair platinum heater
  • goldair tower fan
  • goldair tower heater
  • goldair wall heater

Do you work for Goldair? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Goldair compete?

Goldair is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable heater brands4th of 62.9%Show ranking
Standing fan brands3rd of 53.2%Shown above
Heater and dehumidifier brands2nd of 526.9%Show ranking
Panel heater brands3rd of 67.7%Show ranking
Creator with pink hair and a pink jacket

Is Goldair your brand?

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