Brandwave

How popular isDimplex?

In September 2026, people searched for Dimplex by name about 790 times in New Zealand, a 9.7% increase from the previous year. These searches made up 0.02% of all New Zealand standing fan brand searches, placing Dimplex fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about standing fan brands, Dimplex appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Dimplex is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. DysonShare of searches 71.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. XiaomiShare of searches 25.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. GoldairShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. DimplexShare of searches 0.02%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. HoneywellShare of searches 0%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Dimplex website (opens in a new tab)

Follow Dimplex and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top standing fan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dimplex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dimplex is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goldair1st
  2. Dimplex2nd
  3. Dyson3rd
  4. Xiaomi4th
  5. Honeywell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dimplex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about standing fan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which standing fan brands compete with Dimplex?

Dimplex against standing fan brands in New Zealand, by month

Share of searches by month for Dyson, Xiaomi, Goldair, Dimplex. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonXiaomiGoldairDimplexHoneywell
Oct 202568.8%25.8%5.3%0.12%0%
Nov 202574.1%16.2%9.7%0.01%0%
Dec 202571.7%18.1%10.3%0.03%0%
Jan 202663.2%25.4%11.3%0.05%0%
Feb 202664.5%26%9.5%0.03%0.03%
Mar 202664.8%28.8%6.3%0.06%0%
Apr 202664.2%29.4%6.5%0.03%0%
May 202667.3%27.2%5.5%0.06%0%
Jun 202666.7%28%5.2%0.03%0%
Jul 202670.9%23.8%5.2%0.03%0%
Aug 202668.4%27.2%4.4%0.03%0%
Sep 202671.7%25.1%3.2%0.02%0%

  1. 1.Dyson

    71.7%

    Held 1st. 32.3K estimated branded searches, +27.9% vs prior month. Share +3.3 points.

  2. 2.Xiaomi

    25.1%

    Held 2nd. 11.3K estimated branded searches, +13% vs prior month. Share -2 points.

  3. 3.Goldair

    3.2%

    Held 3rd. 1.4K estimated branded searches, -11.7% vs prior month. Share -1.2 points.

  4. 4.Dimplex

    0.02%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Honeywell

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Dimplex and its closest rivals

Every comparison with Dimplex

2 comparisons

How has branded search demand for Dimplex changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dimplex in New Zealand rose from 720 to 790.
  • Across the 12 months ending September 2026, Dimplex’s share of searches among standing fan brands in New Zealand held steady, from 0.12% to 0.02%.

How did search popularity change for New Zealand standing fan brands in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among standing fan brands in New Zealand, from 68.4% to 71.7%.

  2. In September 2026, Xiaomi lost share of searches among standing fan brands in New Zealand, from 27.2% to 25.1%.

  3. In September 2026, Goldair lost share of searches among standing fan brands in New Zealand, from 4.4% to 3.2%.

  4. Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

How are Dimplex’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Dimplex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dc dimplex heater
  • dimplex cadiz heater
  • dimplex dehumidifier
  • dimplex eco heater
  • dimplex electric heater
  • dimplex fire
  • dimplex heater
  • dimplex heater oil
  • dimplex heater wall
  • dimplex panel heater

Do you work for Dimplex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dimplex compete?

Dimplex is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable heater brands5th of 60.02%Show ranking
Standing fan brands4th of 50.02%Shown above
Heater and dehumidifier brands4th of 55%Show ranking
Panel heater brands6th of 60.1%Show ranking
Creator with pink hair and a pink jacket

Is Dimplex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free