Brandwave

How popular isDimplex?

In September 2026, people searched for Dimplex by name about 790 times in New Zealand, a 9.7% increase from the previous year. These searches made up 5% of all New Zealand heater and dehumidifier brand searches, placing Dimplex fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about heater and dehumidifier brands, Dimplex appeared in two of the four answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Dimplex is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. De'LonghiShare of searches 44.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. GoldairShare of searches 26.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. RinnaiShare of searches 23.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. DimplexShare of searches 5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Mitsubishi ElectricShare of searches 0.32%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top heater and dehumidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dimplex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dimplex is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. Goldair2nd
  3. De'Longhi3rd
  4. Dimplex4th
  5. Rinnai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitsubishi Electric3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dimplex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rinnai0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about heater and dehumidifier brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which heater and dehumidifier brands compete with Dimplex?

Dimplex against heater and dehumidifier brands in New Zealand, by month

Share of searches by month for De'Longhi, Goldair, Rinnai, Dimplex. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiGoldairRinnaiDimplexMitsubishi Electric
Oct 202540.6%28.7%25.2%5.3%0.22%
Nov 202532.6%48.3%16.3%2.6%0.17%
Dec 202536.6%45.7%14.7%2.7%0.31%
Jan 202637%40.8%18.5%3.2%0.47%
Feb 202635.4%33.3%27.5%3.5%0.3%
Mar 202639.1%28.9%24.4%7.3%0.33%
Apr 202641.1%33.2%16.2%9%0.64%
May 202640%33.2%17.3%8.7%0.86%
Jun 202639.1%33.1%16.7%8.8%2.2%
Jul 202638.9%36.7%15.7%7.7%1.1%
Aug 202641.7%32.3%17.9%7.4%0.59%
Sep 202644.6%26.9%23.1%5%0.32%

  1. 1.De'Longhi

    44.6%

    Held 1st. 7K estimated branded searches, -29.9% vs prior month. Share +2.8 points.

  2. 2.Goldair

    26.9%

    Held 2nd. 4.2K estimated branded searches, -45.2% vs prior month. Share -5.3 points.

  3. 3.Rinnai

    23.1%

    Held 3rd. 3.6K estimated branded searches, -15.4% vs prior month. Share +5.2 points.

  4. 4.Dimplex

    5%

    Held 4th. 790 estimated branded searches, -55.6% vs prior month. Share -2.4 points.

  5. 5.Mitsubishi Electric

    0.32%

    Held 5th. 50 estimated branded searches, -64.3% vs prior month. Share -0.3 points.

Compare popularity between Dimplex and its closest rivals

Every comparison with Dimplex

2 comparisons

How has branded search demand for Dimplex changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dimplex in New Zealand rose from 720 to 790.
  • Across the 12 months ending September 2026, Dimplex’s share of searches among heater and dehumidifier brands in New Zealand peaked at 9% in April 2026 and was lowest at 2.6% in November 2025.

How did search popularity change for New Zealand heater and dehumidifier brands in September 2026?

5 changes

  1. In September 2026, Rinnai gained share of searches among heater and dehumidifier brands in New Zealand, from 17.9% to 23.1%.

  2. In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands in New Zealand, from 41.7% to 44.6%.

  3. In September 2026, Goldair lost share of searches among heater and dehumidifier brands in New Zealand, from 32.3% to 26.9%.

  4. In September 2026, Dimplex lost share of searches among heater and dehumidifier brands in New Zealand, from 7.4% to 5%.

  5. Mitsubishi Electric’s share of searches among heater and dehumidifier brands in New Zealand has lost ground for 3 months in a row, from 2.2% to 0.32% in September 2026.

How are Dimplex’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Dimplex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dc dimplex heater
  • dimplex cadiz heater
  • dimplex dehumidifier
  • dimplex eco heater
  • dimplex electric heater
  • dimplex fire
  • dimplex heater
  • dimplex heater oil
  • dimplex heater wall
  • dimplex panel heater

Do you work for Dimplex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dimplex compete?

Dimplex is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable heater brands5th of 60.02%Show ranking
Standing fan brands4th of 50.02%Show ranking
Heater and dehumidifier brands4th of 55%Shown above
Panel heater brands6th of 60.1%Show ranking
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