Brandwave

How popular isDe'Longhi?

In September 2026, people searched for De'Longhi by name about 7,410 times in New Zealand, a 27.8% increase from the previous year. These searches made up 44.6% of all New Zealand heater and dehumidifier brand searches, placing De'Longhi first out of five brands. When we asked both ChatGPT and Google AI Overviews about heater and dehumidifier brands, De'Longhi appeared in three of the four answers and was the third most recommended of the five.

Search and AI answers in September 2026

De'Longhi is the most searched of 5 competitors and the third most recommended in AI answers.

  1. De'LonghiShare of searches 44.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. GoldairShare of searches 26.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. RinnaiShare of searches 23.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. DimplexShare of searches 5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Mitsubishi ElectricShare of searches 0.32%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top heater and dehumidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, De'Longhi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. De'Longhi is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. Goldair2nd
  3. De'Longhi3rd
  4. Dimplex4th
  5. Rinnai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitsubishi Electric3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dimplex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rinnai0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about heater and dehumidifier brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which heater and dehumidifier brands compete with De'Longhi?

De'Longhi against heater and dehumidifier brands in New Zealand, by month

Share of searches by month for De'Longhi, Goldair, Rinnai, Dimplex. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiGoldairRinnaiDimplexMitsubishi Electric
Oct 202540.6%28.7%25.2%5.3%0.22%
Nov 202532.6%48.3%16.3%2.6%0.17%
Dec 202536.6%45.7%14.7%2.7%0.31%
Jan 202637%40.8%18.5%3.2%0.47%
Feb 202635.4%33.3%27.5%3.5%0.3%
Mar 202639.1%28.9%24.4%7.3%0.33%
Apr 202641.1%33.2%16.2%9%0.64%
May 202640%33.2%17.3%8.7%0.86%
Jun 202639.1%33.1%16.7%8.8%2.2%
Jul 202638.9%36.7%15.7%7.7%1.1%
Aug 202641.7%32.3%17.9%7.4%0.59%
Sep 202644.6%26.9%23.1%5%0.32%

  1. 1.De'Longhi

    44.6%

    Held 1st. 7K estimated branded searches, -29.9% vs prior month. Share +2.8 points.

  2. 2.Goldair

    26.9%

    Held 2nd. 4.2K estimated branded searches, -45.2% vs prior month. Share -5.3 points.

  3. 3.Rinnai

    23.1%

    Held 3rd. 3.6K estimated branded searches, -15.4% vs prior month. Share +5.2 points.

  4. 4.Dimplex

    5%

    Held 4th. 790 estimated branded searches, -55.6% vs prior month. Share -2.4 points.

  5. 5.Mitsubishi Electric

    0.32%

    Held 5th. 50 estimated branded searches, -64.3% vs prior month. Share -0.3 points.

Compare popularity between De'Longhi and its closest rivals

Every comparison with De'Longhi

26 comparisons

How has branded search demand for De'Longhi changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for De'Longhi in New Zealand rose from 5.8K to 7.4K.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among heater and dehumidifier brands in New Zealand increased from 40.6% to 44.6%.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among heater and dehumidifier brands in New Zealand peaked at 44.6% in September 2026 and was lowest at 32.6% in November 2025.

How did search popularity change for New Zealand heater and dehumidifier brands in September 2026?

5 changes

  1. In September 2026, Rinnai gained share of searches among heater and dehumidifier brands in New Zealand, from 17.9% to 23.1%.

  2. In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands in New Zealand, from 41.7% to 44.6%.

  3. In September 2026, Goldair lost share of searches among heater and dehumidifier brands in New Zealand, from 32.3% to 26.9%.

  4. In September 2026, Dimplex lost share of searches among heater and dehumidifier brands in New Zealand, from 7.4% to 5%.

  5. Mitsubishi Electric’s share of searches among heater and dehumidifier brands in New Zealand has lost ground for 3 months in a row, from 2.2% to 0.32% in September 2026.

How are De'Longhi’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • de longhi
  • de longhi pods
  • delonghi
  • delonghi dedica
  • delonghi dehumidifier
  • delonghi descaler
  • delonghi ecodecalk descaler
  • delonghi eletta explore
  • delonghi heater
  • delonghi la specialista
  • delonghi magnifica
  • delonghi magnifica evo
  • delonghi oil heater
  • delonghi pods
  • espresso delonghi machine

Do you work for De'Longhi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does De'Longhi compete?

De'Longhi is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands7th of 105.9%Show ranking
Coffee machine brands3rd of 810.4%Show ranking
Coffee maker brands4th of 911.7%Show ranking
Portable heater brands3rd of 611.8%Show ranking
Toaster oven brands3rd of 521.1%Show ranking
Chip fryer brands2nd of 524.3%Show ranking
Milk frother brands2nd of 630.6%Show ranking
Heater and dehumidifier brands1st of 544.6%Shown above
Panel heater brands1st of 655.9%Show ranking
Creator with pink hair and a pink jacket

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