De'Longhi vs Goldair:Which is more popular?
In September 2026, De'Longhi had more branded searches than Goldair among heater and dehumidifier brands in New Zealand. De'Longhi had about 7,000 branded searches, while Goldair had 4,230. De'Longhi made up 44.6% of all heater and dehumidifier brand searches we track, and Goldair accounted for 26.9%. When we asked ChatGPT and Google AI Overviews about heater and dehumidifier brands, De'Longhi and Goldair each appeared in three of the four answers. Goldair was mentioned before De'Longhi in two out of three answers.
Who do people search for more?
De'Longhi, about 65% more searches than Goldair
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Goldair, named ahead of De'Longhi in 2 of 3 answers
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Top heater and dehumidifier brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, De'Longhi and Goldair were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Goldair was listed before De'Longhi in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mitsubishi Electric1st- Goldair2nd
- De'Longhi3rd
Dimplex4th
Rinnai–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- De'Longhi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Goldair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitsubishi Electric3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dimplex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rinnai0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about heater and dehumidifier brands
4 answers
Asked ChatGPT
“Which heater or dehumidifier brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best heater and dehumidifier brands in New Zealand?”
Asked ChatGPT
“What's the best heater or dehumidifier brand in New Zealand for damp winter rooms?”
Searched Google, AI Overview
“best portable heater”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best dehumidifier”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is De'Longhi or Goldair more popular in search?
This chart shows how often people search Google for De'Longhi and Goldair by name. Each line represents a brand's share of searches for all five heater and dehumidifier brands we track, month by month, from searches in New Zealand.
Share of searches by month for De'Longhi, Goldair. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Goldair | Rinnai | Dimplex | Mitsubishi Electric |
|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 28.7% | 25.2% | 5.3% | 0.22% |
| Nov 2025 | 32.6% | 48.3% | 16.3% | 2.6% | 0.17% |
| Dec 2025 | 36.6% | 45.7% | 14.7% | 2.7% | 0.31% |
| Jan 2026 | 37% | 40.8% | 18.5% | 3.2% | 0.47% |
| Feb 2026 | 35.4% | 33.3% | 27.5% | 3.5% | 0.3% |
| Mar 2026 | 39.1% | 28.9% | 24.4% | 7.3% | 0.33% |
| Apr 2026 | 41.1% | 33.2% | 16.2% | 9% | 0.64% |
| May 2026 | 40% | 33.2% | 17.3% | 8.7% | 0.86% |
| Jun 2026 | 39.1% | 33.1% | 16.7% | 8.8% | 2.2% |
| Jul 2026 | 38.9% | 36.7% | 15.7% | 7.7% | 1.1% |
| Aug 2026 | 41.7% | 32.3% | 17.9% | 7.4% | 0.59% |
| Sep 2026 | 44.6% | 26.9% | 23.1% | 5% | 0.32% |
How has the De'Longhi and Goldair comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Goldair took it in November 2025, De'Longhi took it in February 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among heater and dehumidifier brands in New Zealand moved from 40.6% to 44.6%, and its estimated monthly branded searches moved from 5.5K to 7K.
- Across the 12 months ending September 2026, Goldair’s share of searches among heater and dehumidifier brands in New Zealand moved from 28.7% to 26.9%, and its estimated monthly branded searches moved from 3.9K to 4.2K.
How did search popularity change for New Zealand heater and dehumidifier brands in September 2026?
2 changes
In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands in New Zealand, from 41.7% to 44.6%.
In September 2026, Goldair lost share of searches among heater and dehumidifier brands in New Zealand, from 32.3% to 26.9%.
How are branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Goldair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
De'Longhi
12 branded search terms
- de longhi
- delonghi
- delonghi dedica
- delonghi dehumidifier
- delonghi descaler
- delonghi ecodecalk descaler
- delonghi eletta explore
- delonghi heater
- delonghi la specialista
- delonghi magnifica
- delonghi magnifica evo
- delonghi oil heater
Goldair
16 branded search terms
- cdb goldair
- fan goldair
- fan heater goldair
- goldair
- goldair bladeless fan
- goldair convector heater
- goldair dehumidifier
- goldair heater
- goldair micathermic heater
- goldair oil heater
- goldair panel heater
- goldair platinum
- goldair platinum heater
- goldair tower fan
- goldair tower heater
- goldair wall heater
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