How popular isDe'Longhi in search?
In August 2026, there were an estimated 15.2K branded searches for De'Longhi in New Zealand which is up 28.3% over the last 11 months. De'Longhi holds 16.9% estimated Share of Search among New Zealand coffee machine brands and is ranked 3rd of 6 competitors for search popularity.
Nespresso35.9%
Breville32.4%
De'Longhi16.9%
Sunbeam8.5%
La Marzocco5.9%
Jura0.45%
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Which coffee machine brands compete with De'Longhi?
Share of Search by month for Nespresso, Breville, De'Longhi, Sunbeam, La Marzocco. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Breville | De'Longhi | Sunbeam | La Marzocco | Jura |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 30.8% | 14.3% | 8.8% | 4.1% | 0.4% |
| Nov 2025 | 40.9% | 34.1% | 12.6% | 8.2% | 3.7% | 0.49% |
| Dec 2025 | 43.5% | 30.8% | 13% | 8.9% | 3.4% | 0.33% |
| Jan 2026 | 42.4% | 31.1% | 13.3% | 8.6% | 4.2% | 0.37% |
| Feb 2026 | 44% | 30.6% | 12.5% | 8% | 4.5% | 0.41% |
| Mar 2026 | 41.6% | 30.8% | 14.5% | 7.8% | 5% | 0.35% |
| Apr 2026 | 37.3% | 31.9% | 17.7% | 7.8% | 4.9% | 0.37% |
| May 2026 | 38.7% | 32.7% | 16.5% | 7.2% | 4.4% | 0.42% |
| Jun 2026 | 36.2% | 34.2% | 16% | 8.1% | 5.2% | 0.42% |
| Jul 2026 | 33.9% | 36.1% | 15.6% | 8.4% | 5.4% | 0.49% |
| Aug 2026 | 35.9% | 32.4% | 16.9% | 8.5% | 5.9% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.9% | 32.2K | +1% | +2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.4% | 29.1K | -14.3% | -3.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 16.9% | 15.2K | +2.9% | +1.2 points | |
| 4, held 4th | 8.5% | 7.6K | -3.5% | +0.1 points | |
| 5, held 5th | 5.9% | 5.3K | +4.2% | +0.5 points | |
| 6, held 6th | 0.45% | 400 | -13% | 0 points |
35.9%
moved from 2nd to 1st · 32.2K estimated branded searches · +1% vs prior month · +2 points
2.
32.4%
moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.7 points
16.9%
held 3rd · 15.2K estimated branded searches · +2.9% vs prior month · +1.2 points
4.
Sunbeam8.5%
held 4th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points
5.9%
held 5th · 5.3K estimated branded searches · +4.2% vs prior month · +0.5 points
6.
Jura0.45%
held 6th · 400 estimated branded searches · -13% vs prior month · 0 points
Compare search popularity between De'Longhi and its closest rivals
How has branded search demand for De'Longhi changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for De'Longhi in New Zealand rose from 11.8K to 15.2K.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among coffee machine brands in New Zealand increased from 14.3% to 16.9%.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among coffee machine brands in New Zealand peaked at 17.7% in April 2026 and was lowest at 12.5% in February 2026.
How did search popularity change for New Zealand coffee machine brands in August 2026?
6 changes
In August 2026, Nespresso overtook Breville to take the highest estimated Share of Search among coffee machine brands in New Zealand, at 35.9%.
In August 2026, De'Longhi gained estimated Share of Search among coffee machine brands in New Zealand, from 15.6% to 16.9%.
In August 2026, Breville lost estimated Share of Search among coffee machine brands in New Zealand, from 36.1% to 32.4%.
La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 4.4% to 5.9% in August 2026.
Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 7.2% to 8.5% in August 2026.
Estimated monthly branded searches for Jura in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.
How is De'Longhi measured?
Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- de longhi
- de longhi coffee machine
- de longhi magnifica start
- de longhi pods
- delonghi
- delonghi automatic coffee machine
- delonghi coffee machine
- delonghi coffee machine descaler
- delonghi com
- delonghi dedica
- delonghi descaler
- delonghi ecodecalk descaler
- delonghi eletta explore
- delonghi la specialista
- delonghi la specialista arte
- delonghi magnifica
- delonghi magnifica coffee machine
- delonghi magnifica evo
- delonghi magnifica evo coffee machine
- delonghi nz
- delonghi online
- delonghi pods
- espresso delonghi machine
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