Brandwave

Small kitchen appliance brands in New Zealand:Which brands are most popular in search?

In August 2026, Ninja was the most searched among small kitchen appliance brands in New Zealand, with an estimated 30.7K branded searches and 22.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ninja22.4%
  2. Breville21.2%
  3. Philips14.1%
  4. Thermomix13.5%
  5. KitchenAid9.8%
  6. Kenwood6%
  7. Russell Hobbs5.6%
  8. Sunbeam5.6%
  9. Tefal1.9%

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Share of SearchLeaderboard

Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among small kitchen appliance brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Thermomix, KitchenAid, Kenwood, Russell Hobbs, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsThermomixKitchenAidKenwoodRussell HobbsSunbeamTefal
Oct 202522.3%20%11.6%17.8%10.2%5.7%5%5.8%1.6%
Nov 202524.9%19.8%11.8%12.2%13%6.7%5.4%4.7%1.5%
Dec 202523.9%19.5%12.1%11.7%13.1%7.8%5%5.7%1.3%
Jan 202622.5%21.3%12.6%13.2%11.3%6.5%5.2%5.9%1.5%
Feb 202620.1%21.8%13.6%13.2%11.9%6.6%5.4%5.8%1.6%
Mar 202619%22%12.8%15.1%11.6%6.5%5.5%5.6%1.9%
Apr 202620%22.6%14.3%12.7%11.1%6.7%5.4%5.6%1.6%
May 202620.1%22.1%14%14.1%11.7%6.2%5.3%4.9%1.5%
Jun 202619.8%21.6%13.4%17.2%10.6%5.8%4.8%5.1%1.6%
Jul 202621.6%23.5%12.7%13.4%10.3%5.8%5.5%5.5%1.8%
Aug 202622.4%21.2%14.1%13.5%9.8%6%5.6%5.6%1.9%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Ninja

    22.4%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +0.8 points

  2. 2.Breville

    21.2%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -2.3 points

  3. 3.Philips

    14.1%

    moved from 4th to 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +1.3 points

  4. 4.Thermomix

    13.5%

    moved from 3rd to 4th · 18.5K estimated branded searches · -4.4% vs prior month · +0.1 points

  5. 5.KitchenAid

    9.8%

    held 5th · 13.5K estimated branded searches · -9.2% vs prior month · -0.4 points

  6. 6.Kenwood

    6%

    held 6th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points

  7. 7.Russell Hobbs

    5.6%

    held 7th · 7.7K estimated branded searches · -3.5% vs prior month · +0.1 points

  8. 8.Sunbeam

    5.6%

    held 8th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points

  9. 9.Tefal

    1.9%

    held 9th · 2.6K estimated branded searches · +2.3% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among small kitchen appliance brands in New Zealand?

In August 2026, Ninja was the most searched among small kitchen appliance brands in New Zealand, with an estimated 30.7K branded searches and 22.4% estimated Share of Search within this set. Breville is in 2nd place, 1.2 percentage points behind at 21.2% Share of Search.

New Zealand small kitchen appliance brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ninja22.3% → 22.4%24.9%Nov 202519%Mar 20261st
Breville20% → 21.2%23.5%Jul 202619.5%Dec 20252nd
Philips11.6% → 14.1%14.3%Apr 202611.6%Oct 20254th → 3rd
Thermomix17.8% → 13.5%17.8%Oct 202511.7%Dec 20253rd → 4th
KitchenAid10.2% → 9.8%13.1%Dec 20259.8%Aug 20265th
Kenwood5.7% → 6%7.8%Dec 20255.7%Oct 20257th → 6th
Russell Hobbs5% → 5.6%5.6%Aug 20264.8%Jun 20268th → 7th
Sunbeam5.8% → 5.6%5.9%Jan 20264.7%Nov 20256th → 8th
Tefal1.6% → 1.9%1.9%Aug 20261.3%Dec 20259th

Each finding as a sentence

  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand increased from 20% to 21.2%.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand increased from 11.6% to 14.1%.
  • Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand decreased from 17.8% to 13.5%.
  • Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among small kitchen appliance brands in New Zealand increased from 5% to 5.6%.
  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 24.9% in November 2025 and was lowest at 19% in March 2026.
  • Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 23.5% in July 2026 and was lowest at 19.5% in December 2025.
  • Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 14.3% in April 2026 and was lowest at 11.6% in October 2025.
  • Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 17.8% in October 2025 and was lowest at 11.7% in December 2025.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 13.1% in December 2025 and was lowest at 9.8% in August 2026.
  • Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 7.8% in December 2025 and was lowest at 5.7% in October 2025.
  • Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 5.9% in January 2026 and was lowest at 4.7% in November 2025.
  • Across the 11 months ending August 2026, Philips rose from 4th to 3rd among small kitchen appliance brands in New Zealand.
  • Across the 11 months ending August 2026, Thermomix fell from 3rd to 4th among small kitchen appliance brands in New Zealand.
  • Across the 11 months ending August 2026, Kenwood rose from 7th to 6th among small kitchen appliance brands in New Zealand.
  • Across the 11 months ending August 2026, Russell Hobbs rose from 8th to 7th among small kitchen appliance brands in New Zealand.
  • Across the 11 months ending August 2026, Sunbeam fell from 6th to 8th among small kitchen appliance brands in New Zealand.
  • Across the 11 months ending August 2026, Ninja, KitchenAid and Tefal held steady: their estimated Share of Search among small kitchen appliance brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand small kitchen appliance brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.

  2. In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.

  3. In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.

  4. Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.

  5. KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.

  6. Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.

  7. Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.

  8. Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026.

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