Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 11.3% of all New Zealand small kitchen appliance brand searches, placing KitchenAid fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about small kitchen appliance brands, KitchenAid appeared in three of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

KitchenAid is the fourth most searched of 10 competitors and the fourth most recommended in AI answers.

  1. NinjaShare of searches 27.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. BrevilleShare of searches 15.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. PhilipsShare of searches 14.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. KitchenAidShare of searches 11.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. ThermomixShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top small kitchen appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. KitchenAid is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Ninja2nd
  3. Russell Hobbs3rd
  4. KitchenAid4th
  5. Sunbeam5th
  6. Kenwood6th
  7. De'Longhi7th
  8. Philips8th
  9. Thermomix–
  10. Tefal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about small kitchen appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which small kitchen appliance brands compete with KitchenAid?

KitchenAid against small kitchen appliance brands in New Zealand, by month

Share of searches by month for Ninja, Breville, Philips, KitchenAid, Thermomix, Kenwood, De'Longhi, Sunbeam, Russell Hobbs. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaBrevillePhilipsKitchenAidThermomixKenwoodDe'LonghiSunbeamRussell HobbsTefal
Oct 202526.8%13.6%12.2%12.5%13.3%6.4%4.7%5.4%3.4%1.6%
Nov 202529.7%13.5%11.9%15.6%8.6%7.2%4.2%4.4%3.4%1.5%
Dec 202528.6%13.1%12.3%15.6%8.4%8.2%4.4%4.8%3.2%1.3%
Jan 202627.2%14.4%13.3%13.6%9.1%7.1%5.1%5%3.5%1.5%
Feb 202623.7%14.4%14.3%14.5%9.6%7.1%5.6%5.2%3.9%1.6%
Mar 202622.1%15.4%13.3%13.8%11.1%7%6%5.2%4%2.1%
Apr 202622.4%15.9%15.2%13.2%9.2%7.2%6.4%5%3.8%1.7%
May 202622.5%15.1%15.2%13.9%10.3%6.8%6.6%4.5%3.6%1.6%
Jun 202624.1%14.4%14.6%11.3%12.8%6.3%6.4%4.9%3.5%1.8%
Jul 202626.3%15.2%13.7%11.1%9.9%6.3%6.5%5.1%3.9%2%
Aug 202624.2%15.5%14.9%11.1%10.1%6.4%6.8%4.9%3.9%2.1%
Sep 202627.7%15.3%14.4%11.3%8.5%6.2%5.9%5%3.9%1.7%

  1. 1.Ninja

    27.7%

    Held 1st. 27.3K estimated branded searches, +11% vs prior month. Share +3.5 points.

  2. 2.Breville

    15.3%

    Held 2nd. 15.1K estimated branded searches, -3.9% vs prior month. Share -0.1 points.

  3. 3.Philips

    14.4%

    Held 3rd. 14.2K estimated branded searches, -5.9% vs prior month. Share -0.4 points.

  4. 4.KitchenAid

    11.3%

    Held 4th. 11.2K estimated branded searches, -0.8% vs prior month. Share +0.3 points.

  5. 5.Thermomix

    8.5%

    Held 5th. 8.4K estimated branded searches, -18.6% vs prior month. Share -1.6 points.

  6. 6.Kenwood

    6.2%

    Moved from 7th to 6th. 6.1K estimated branded searches, -5.7% vs prior month. Share -0.2 points.

  7. 7.De'Longhi

    5.9%

    Moved from 6th to 7th. 5.8K estimated branded searches, -17% vs prior month. Share -1 points.

  8. 8.Sunbeam

    5%

    Held 8th. 4.9K estimated branded searches, -1.4% vs prior month. Share +0.1 points.

  9. 9.Russell Hobbs

    3.9%

    Held 9th. 3.8K estimated branded searches, -3.8% vs prior month. Share 0 points.

  10. 10.Tefal

    1.7%

    Held 10th. 1.7K estimated branded searches, -22.6% vs prior month. Share -0.4 points.

Compare popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

48 comparisons

How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among small kitchen appliance brands in New Zealand decreased from 12.5% to 11.3%.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among small kitchen appliance brands in New Zealand peaked at 15.6% in November 2025 and was lowest at 11.1% in August 2026.

How did search popularity change for New Zealand small kitchen appliance brands in September 2026?

6 changes

  1. In September 2026, Ninja gained share of searches among small kitchen appliance brands in New Zealand, from 24.2% to 27.7%.

  2. In September 2026, Thermomix lost share of searches among small kitchen appliance brands in New Zealand, from 10.1% to 8.5%.

  3. In September 2026, De'Longhi lost share of searches among small kitchen appliance brands in New Zealand, from 6.8% to 5.9%.

  4. In September 2026, Kenwood rose from 7th to 6th among small kitchen appliance brands in New Zealand.

  5. Estimated monthly branded searches for Philips in New Zealand rose 23% over 12 measured months, from 11.5K to 14.2K in September 2026.

  6. Estimated monthly branded searches for Russell Hobbs in New Zealand rose 16.9% over 12 measured months, from 3.3K to 3.8K in September 2026.

How are KitchenAid’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchenaid
  • kitchenaid air fryer
  • kitchenaid artisan
  • kitchenaid artisan mixer
  • kitchenaid attachments
  • kitchenaid blender
  • kitchenaid bowls
  • kitchenaid food mixer
  • kitchenaid foodprosessor
  • kitchenaid hand mixer
  • kitchenaid kettle
  • kitchenaid mincer
  • kitchenaid mixer
  • kitchenaid mixer attachments
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder
  • kitchenaid stand mixer
  • kitchenaid toaster

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KitchenAid compete?

KitchenAid is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands4th of 1011.3%Shown above
Induction cooktop brands3rd of 815.4%Show ranking
Convection oven brands3rd of 616%Show ranking
Stand mixer brands3rd of 619.7%Show ranking
Undercounter fridge brands2nd of 619.6%Show ranking
Gas cooktop brands2nd of 919.3%Show ranking
Blender brands3rd of 619.6%Show ranking
Double wall oven brands2nd of 819.7%Show ranking
Induction range brands2nd of 520.9%Show ranking
Hand mixer brands3rd of 522.7%Show ranking
Toaster oven brands2nd of 522.4%Show ranking
Induction oven brands2nd of 722.8%Show ranking
Induction stove brands2nd of 623.3%Show ranking
Counter depth refrigerator brands2nd of 523.9%Show ranking
Pasta maker brands2nd of 628.6%Show ranking
Hand blender brands2nd of 629.5%Show ranking
Stick blender brands2nd of 730.1%Show ranking
Kitchen scale brands2nd of 633.9%Show ranking
Measuring spoons brands2nd of 537%Show ranking
Bakeware brands2nd of 939.6%Show ranking
Measuring cups brands2nd of 542.2%Show ranking
Can opener brands1st of 360.2%Show ranking
Knife set brands1st of 761.5%Show ranking
Freestanding gas range brands1st of 666.2%Show ranking
Gas grill brands1st of 766.3%Show ranking
Cutlery brands1st of 769.7%Show ranking
Portable dishwasher brands1st of 475.3%Show ranking
Salad spinner brands1st of 588.4%Show ranking
Lemon juicer brands1st of 389.6%Show ranking
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