KitchenAid vs Sunbeam:Which is more popular by branded search in New Zealand?
In August 2026, KitchenAid had more branded searches than Sunbeam among small kitchen appliance brands in New Zealand. KitchenAid was estimated to have 13.5K branded searches compared to Sunbeam’s 7.6K, and held a 9.8% Share of Search versus Sunbeam’s 5.6%.
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Which is more popular in search, KitchenAid or Sunbeam?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the KitchenAid and Sunbeam comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Sunbeam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 10.2% to 9.8%, and its estimated monthly branded searches moved from 13K to 13.5K.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 7.3K to 7.6K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
2 changes
Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.
KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
27 branded search terms
- kitchenaid
- kitchenaid air fryer
- kitchenaid artisan
- kitchenaid artisan 5 quart mixer
- kitchenaid artisan mixer
- kitchenaid artisan stand mixer
- kitchenaid attachments
- kitchenaid blender
- kitchenaid bowls
- kitchenaid briscoes
- kitchenaid co nz
- kitchenaid food mixer
- kitchenaid foodprosessor
- kitchenaid hand mixer
- kitchenaid ice cream attachment
- kitchenaid ice cream maker
- kitchenaid kettle
- kitchenaid mincer
- kitchenaid mixer
- kitchenaid mixer attachments
- kitchenaid near me
- kitchenaid nz
- kitchenaid online
- kitchenaid pasta attachment
- kitchenaid sausage grinder
- kitchenaid stand mixer
- kitchenaid toaster
Sunbeam
31 branded search terms
- old sunbeam mixmaster
- sunbeam
- sunbeam 4 slice toaster
- sunbeam air fryer
- sunbeam air purifier
- sunbeam barista
- sunbeam barista max
- sunbeam barista plus
- sunbeam blender
- sunbeam cafe series
- sunbeam co nz
- sunbeam coffee machine
- sunbeam espresso machine
- sunbeam fabric steamer
- sunbeam grinder
- sunbeam handheld steamer
- sunbeam heated throw
- sunbeam kettle
- sunbeam mixer
- sunbeam mixer master
- sunbeam mixmaster
- sunbeam near me
- sunbeam nutrioven
- sunbeam nz
- sunbeam online
- sunbeam planetary mixmaster
- sunbeam pods
- sunbeam stand mixers
- sunbeam steam
- sunbeam toaster
- sunbeam two slice toaster
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