Brandwave

De'Longhi vs Ninja:Which is more popular?

In September 2026, Ninja had more branded searches than De'Longhi among small kitchen appliance brands in New Zealand. Ninja had about 27,300 branded searches, while De'Longhi had 5,760. Ninja made up 27.7% of all small kitchen appliance brand searches we track, and De'Longhi accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about small kitchen appliance brands, Ninja appeared in four of the five answers and De'Longhi in two. Ninja was mentioned before De'Longhi in every answer.

Among small kitchen appliance brands in New Zealand in September 2026

Who do people search for more?

Ninja, about 5 searches for every 1 for De'Longhi

Ninja 27.3K searchesDe'Longhi 5.8K searches

Who does AI mention more?

Ninja, mentioned in 4 of 5 answers, De'Longhi in 2

Ninja in 4 of 5De'Longhi in 2 of 5

Who does AI recommend more?

Ninja, named ahead of De'Longhi in every answer

Ninja first in 4De'Longhi never first

Follow De'Longhi vs Ninja and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top small kitchen appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. De'Longhi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ninja was listed before De'Longhi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Ninja2nd
  3. Russell Hobbs3rd
  4. KitchenAid4th
  5. Sunbeam5th
  6. Kenwood6th
  7. De'Longhi7th
  8. Philips8th
  9. Thermomix–
  10. Tefal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about small kitchen appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is De'Longhi or Ninja more popular in search?

This chart shows how often people search Google for De'Longhi and Ninja by name. Each line represents a brand's share of searches for all ten small kitchen appliance brands we track, month by month, from searches in New Zealand.

De'Longhi and Ninja among small kitchen appliance brands in New Zealand, by month

Share of searches by month for Ninja, De'Longhi. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaBrevillePhilipsKitchenAidThermomixKenwoodDe'LonghiSunbeamRussell HobbsTefal
Oct 202526.8%13.6%12.2%12.5%13.3%6.4%4.7%5.4%3.4%1.6%
Nov 202529.7%13.5%11.9%15.6%8.6%7.2%4.2%4.4%3.4%1.5%
Dec 202528.6%13.1%12.3%15.6%8.4%8.2%4.4%4.8%3.2%1.3%
Jan 202627.2%14.4%13.3%13.6%9.1%7.1%5.1%5%3.5%1.5%
Feb 202623.7%14.4%14.3%14.5%9.6%7.1%5.6%5.2%3.9%1.6%
Mar 202622.1%15.4%13.3%13.8%11.1%7%6%5.2%4%2.1%
Apr 202622.4%15.9%15.2%13.2%9.2%7.2%6.4%5%3.8%1.7%
May 202622.5%15.1%15.2%13.9%10.3%6.8%6.6%4.5%3.6%1.6%
Jun 202624.1%14.4%14.6%11.3%12.8%6.3%6.4%4.9%3.5%1.8%
Jul 202626.3%15.2%13.7%11.1%9.9%6.3%6.5%5.1%3.9%2%
Aug 202624.2%15.5%14.9%11.1%10.1%6.4%6.8%4.9%3.9%2.1%
Sep 202627.7%15.3%14.4%11.3%8.5%6.2%5.9%5%3.9%1.7%

How has the De'Longhi and Ninja comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand small kitchen appliance brands in September 2026?

2 changes

  1. In September 2026, Ninja gained share of searches among small kitchen appliance brands in New Zealand, from 24.2% to 27.7%.

  2. In September 2026, De'Longhi lost share of searches among small kitchen appliance brands in New Zealand, from 6.8% to 5.9%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using De'Longhi’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

De'Longhi

9 branded search terms

  • de longhi
  • delonghi
  • delonghi dedica
  • delonghi descaler
  • delonghi ecodecalk descaler
  • delonghi eletta explore
  • delonghi la specialista
  • delonghi magnifica
  • delonghi magnifica evo

Ninja

8 branded search terms

  • ninja air fryer
  • ninja blast
  • ninja blender
  • ninja creami
  • ninja foodi
  • ninja kettle
  • ninja mixer
  • ninja toaster

How the Brand Demand Index is measured

Other head-to-heads among small kitchen appliance brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free