KitchenAid vs Ninja:Which is more popular by branded search in New Zealand?
In August 2026, Ninja had more branded searches than KitchenAid among small kitchen appliance brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to KitchenAid’s 13.5K, and held a 22.4% Share of Search versus KitchenAid’s 9.8%.
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Which is more popular in search, KitchenAid or Ninja?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ninja, KitchenAid. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the KitchenAid and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of KitchenAid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 10.2% to 9.8%, and its estimated monthly branded searches moved from 13K to 13.5K.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 22.3% to 22.4%, and its estimated monthly branded searches moved from 28.3K to 30.7K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
2 changes
In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.
KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
27 branded search terms
- kitchenaid
- kitchenaid air fryer
- kitchenaid artisan
- kitchenaid artisan 5 quart mixer
- kitchenaid artisan mixer
- kitchenaid artisan stand mixer
- kitchenaid attachments
- kitchenaid blender
- kitchenaid bowls
- kitchenaid briscoes
- kitchenaid co nz
- kitchenaid food mixer
- kitchenaid foodprosessor
- kitchenaid hand mixer
- kitchenaid ice cream attachment
- kitchenaid ice cream maker
- kitchenaid kettle
- kitchenaid mincer
- kitchenaid mixer
- kitchenaid mixer attachments
- kitchenaid near me
- kitchenaid nz
- kitchenaid online
- kitchenaid pasta attachment
- kitchenaid sausage grinder
- kitchenaid stand mixer
- kitchenaid toaster
Ninja
25 branded search terms
- air fryer ninja
- airfryer ninja
- ninja af101 4 quart air fryer
- ninja af101 air fryer
- ninja air fryer
- ninja air fryer dual
- ninja air fryer pro
- ninja blast
- ninja blender
- ninja creami
- ninja double air fryer
- ninja dual air fryer
- ninja dual zone air fryer
- ninja foodi
- ninja foodi air fryer
- ninja foodi dual zone
- ninja foodi dualzone air fryer
- ninja foodi multi cooker
- ninja foodi smartlid multi cooker
- ninja kettle
- ninja mixer
- ninja pro air fryer
- ninja toaster
- ninja xl air fryer
- ninja xxl airfryer
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