How popular isKitchenAid?
In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 89.6% of all New Zealand lemon juicer brand searches, placing KitchenAid first out of three brands. When we asked both ChatGPT and Google AI Overviews about lemon juicer brands, KitchenAid appeared in one of the five answers.
KitchenAid is the most searched of 3 competitors.
KitchenAidShare of searches 89.6%Mentioned in 1 of 5 AI answers
Joseph JosephShare of searches 8.1%Mentioned in 1 of 5 AI answers
OXOShare of searches 2.3%Mentioned in 2 of 5 AI answers
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Top lemon juicer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OXO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about lemon juicer brands
5 answers
Asked ChatGPT
“Which lemon juicer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lemon juicer brands in New Zealand?”
- 1
OXO
- 1
Asked ChatGPT
“What's the best lemon juicer brand in New Zealand for fresh citrus juice?”
Searched Google, AI Overview
“best lemon juicer”
Searched Google, AI Overview
“citrus juicer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which lemon juicer brands compete with KitchenAid?
Share of searches by month for KitchenAid, Joseph Joseph, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Joseph Joseph | OXO |
|---|---|---|---|
| Oct 2025 | 89.7% | 8% | 2.3% |
| Nov 2025 | 93% | 5.8% | 1.1% |
| Dec 2025 | 92.7% | 5.7% | 1.7% |
| Jan 2026 | 88.9% | 8.1% | 2.9% |
| Feb 2026 | 90.6% | 6.9% | 2.4% |
| Mar 2026 | 88.8% | 8.3% | 2.9% |
| Apr 2026 | 88.8% | 8.2% | 2.9% |
| May 2026 | 89.5% | 8.2% | 2.4% |
| Jun 2026 | 89.2% | 8.4% | 2.4% |
| Jul 2026 | 89.4% | 8.2% | 2.4% |
| Aug 2026 | 87.3% | 9.8% | 2.9% |
| Sep 2026 | 89.6% | 8.1% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.6% | 6.5K | +2.2% | +2.3 points | |
| 2, held 2nd | 8.1% | 590 | -18.1% | -1.7 points | |
| 3, held 3rd | 2.3% | 170 | -19% | -0.5 points |
89.6%
Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.3 points.
8.1%
Held 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -1.7 points.
3.
OXO2.3%
Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.5 points.
Compare popularity between KitchenAid and its closest rivals
Every comparison with KitchenAid
48 comparisons
- Breville vs KitchenAid
- KitchenAid vs Ninja
- KitchenAid vs Philips
- KitchenAid vs Thermomix
- KitchenAid vs Smeg
- Fisher & Paykel vs KitchenAid
- KitchenAid vs Le Creuset
- KitchenAid vs NutriBullet
- Kenwood vs KitchenAid
- De'Longhi vs KitchenAid
- KitchenAid vs Sunbeam
- KitchenAid vs Russell Hobbs
- KitchenAid vs Tupperware
- Electrolux vs KitchenAid
- KitchenAid vs Traeger
- Haier vs KitchenAid
- KitchenAid vs Westinghouse
- KitchenAid vs Midea
- KitchenAid vs Tefal
- KitchenAid vs Vitamix
- KitchenAid vs Victorinox
- KitchenAid vs Pyrex
- KitchenAid vs Wiltshire
- KitchenAid vs Liebherr
- KitchenAid vs Masport
- Joseph Joseph vs KitchenAid
- Belling vs KitchenAid
- Global Knives vs KitchenAid
- KitchenAid vs Wusthof
- KitchenAid vs Salter
- Bosch vs KitchenAid
- KitchenAid vs Samsung
- KitchenAid vs LG
- KitchenAid vs Miele
- KitchenAid vs Tramontina
- Beefeater vs KitchenAid
- KitchenAid vs OXO
- KitchenAid vs ZWILLING
- KitchenAid vs Stanley Rogers
- KitchenAid vs Marcato
- Blendtec vs KitchenAid
- KitchenAid vs Nordic Ware
- AEG vs KitchenAid
- Imperia vs KitchenAid
- KitchenAid vs Zyliss
- KitchenAid vs Ziegler & Brown
- KitchenAid vs Weber
- Bamix vs KitchenAid
How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among lemon juicer brands in New Zealand peaked at 93% in November 2025 and was lowest at 87.3% in August 2026.
How did search popularity change for New Zealand lemon juicer brands in September 2026?
3 changes

In September 2026, KitchenAid gained share of searches among lemon juicer brands in New Zealand, from 87.3% to 89.6%.

In September 2026, Joseph Joseph lost share of searches among lemon juicer brands in New Zealand, from 9.8% to 8.1%.

In September 2026, OXO lost share of searches among lemon juicer brands in New Zealand, from 2.9% to 2.3%.
How are KitchenAid’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kitchenaid
- kitchenaid air fryer
- kitchenaid artisan
- kitchenaid artisan mixer
- kitchenaid attachments
- kitchenaid blender
- kitchenaid bowls
- kitchenaid food mixer
- kitchenaid foodprosessor
- kitchenaid hand mixer
- kitchenaid kettle
- kitchenaid mincer
- kitchenaid mixer
- kitchenaid mixer attachments
- kitchenaid pasta attachment
- kitchenaid sausage grinder
- kitchenaid stand mixer
- kitchenaid toaster
Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does KitchenAid compete?

Is KitchenAid your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.