Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 89.6% of all New Zealand lemon juicer brand searches, placing KitchenAid first out of three brands. When we asked both ChatGPT and Google AI Overviews about lemon juicer brands, KitchenAid appeared in one of the five answers.

Search and AI answers in September 2026

KitchenAid is the most searched of 3 competitors.

  1. KitchenAidShare of searches 89.6%Mentioned in 1 of 5 AI answers
  2. Joseph JosephShare of searches 8.1%Mentioned in 1 of 5 AI answers
  3. OXOShare of searches 2.3%Mentioned in 2 of 5 AI answers
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Top lemon juicer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about lemon juicer brands

5 answers
  • Asked ChatGPT

    “Which lemon juicer brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best lemon juicer brands in New Zealand?”

      1. 1OXO
    2. Asked ChatGPT

      “What's the best lemon juicer brand in New Zealand for fresh citrus juice?”

      1. Searched Google, AI Overview

        “best lemon juicer”

        1. 1Joseph Joseph
      2. Searched Google, AI Overview

        “citrus juicer nz”

        1. 1OXO
        2. 2KitchenAid

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which lemon juicer brands compete with KitchenAid?

      KitchenAid against lemon juicer brands in New Zealand, by month

      Share of searches by month for KitchenAid, Joseph Joseph, OXO. The figures are in the table below the chart.

      View monthly share of searches table
      MonthKitchenAidJoseph JosephOXO
      Oct 202589.7%8%2.3%
      Nov 202593%5.8%1.1%
      Dec 202592.7%5.7%1.7%
      Jan 202688.9%8.1%2.9%
      Feb 202690.6%6.9%2.4%
      Mar 202688.8%8.3%2.9%
      Apr 202688.8%8.2%2.9%
      May 202689.5%8.2%2.4%
      Jun 202689.2%8.4%2.4%
      Jul 202689.4%8.2%2.4%
      Aug 202687.3%9.8%2.9%
      Sep 202689.6%8.1%2.3%
      1. 1.KitchenAid

        89.6%

        Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.3 points.

      2. Held 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -1.7 points.

      3. 3.OXO

        2.3%

        Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.5 points.

      Compare popularity between KitchenAid and its closest rivals

      Every comparison with KitchenAid

      48 comparisons

      How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
      • Across the 12 months ending September 2026, KitchenAid’s share of searches among lemon juicer brands in New Zealand peaked at 93% in November 2025 and was lowest at 87.3% in August 2026.

      How did search popularity change for New Zealand lemon juicer brands in September 2026?

      3 changes
      1. In September 2026, KitchenAid gained share of searches among lemon juicer brands in New Zealand, from 87.3% to 89.6%.

      2. In September 2026, Joseph Joseph lost share of searches among lemon juicer brands in New Zealand, from 9.8% to 8.1%.

      3. In September 2026, OXO lost share of searches among lemon juicer brands in New Zealand, from 2.9% to 2.3%.

      How are KitchenAid’s branded searches counted?

      18 search terms

      Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • kitchenaid
      • kitchenaid air fryer
      • kitchenaid artisan
      • kitchenaid artisan mixer
      • kitchenaid attachments
      • kitchenaid blender
      • kitchenaid bowls
      • kitchenaid food mixer
      • kitchenaid foodprosessor
      • kitchenaid hand mixer
      • kitchenaid kettle
      • kitchenaid mincer
      • kitchenaid mixer
      • kitchenaid mixer attachments
      • kitchenaid pasta attachment
      • kitchenaid sausage grinder
      • kitchenaid stand mixer
      • kitchenaid toaster

      Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does KitchenAid compete?

      KitchenAid is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Small kitchen appliance brands4th of 1011.3%Show ranking
      Induction cooktop brands3rd of 815.4%Show ranking
      Convection oven brands3rd of 616%Show ranking
      Stand mixer brands3rd of 619.7%Show ranking
      Undercounter fridge brands2nd of 619.6%Show ranking
      Gas cooktop brands2nd of 919.3%Show ranking
      Blender brands3rd of 619.6%Show ranking
      Double wall oven brands2nd of 819.7%Show ranking
      Induction range brands2nd of 520.9%Show ranking
      Hand mixer brands3rd of 522.7%Show ranking
      Toaster oven brands2nd of 522.4%Show ranking
      Induction oven brands2nd of 722.8%Show ranking
      Induction stove brands2nd of 623.3%Show ranking
      Counter depth refrigerator brands2nd of 523.9%Show ranking
      Pasta maker brands2nd of 628.6%Show ranking
      Hand blender brands2nd of 629.5%Show ranking
      Stick blender brands2nd of 730.1%Show ranking
      Kitchen scale brands2nd of 633.9%Show ranking
      Measuring spoons brands2nd of 537%Show ranking
      Bakeware brands2nd of 939.6%Show ranking
      Measuring cups brands2nd of 542.2%Show ranking
      Can opener brands1st of 360.2%Show ranking
      Knife set brands1st of 761.5%Show ranking
      Freestanding gas range brands1st of 666.2%Show ranking
      Gas grill brands1st of 766.3%Show ranking
      Cutlery brands1st of 769.7%Show ranking
      Portable dishwasher brands1st of 475.3%Show ranking
      Salad spinner brands1st of 588.4%Show ranking
      Lemon juicer brands1st of 389.6%Shown above
      Creator with pink hair and a pink jacket

      Is KitchenAid your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.