Measuring spoons brands in New Zealand:Which are most popular?
In September 2026, Le Creuset was the most searched measuring spoons brand in New Zealand, accounting for 45.8% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, OXO was mentioned most often, in three of the five answers. OXO was recommended most often, coming first in both responses that gave a list.
Le CreusetShare of searches 45.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
KitchenAidShare of searches 37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TupperwareShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OXOShare of searches 0.96%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Avanti HomewaresShare of searches 0.45%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top measuring spoons brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, OXO was mentioned most often, in three of the five answers. OXO was recommended most often, coming first in both answers that gave a list. Avanti Homewares was second. KitchenAid, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about measuring spoons brands
5 answers
Asked ChatGPT
“Which measuring spoons brand should I buy in New Zealand?”
- 1OXO
- 1
Asked ChatGPT
“What are the best measuring spoons brands in New Zealand?”
Asked ChatGPT
“What's the best measuring spoons brand in New Zealand for baking at home?”
Searched Google, AI Overview
“measuring spoons nz”
Searched Google, AI Overview
“baking spoon set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which measuring spoons brands do people search for most?
This chart shows how often people search Google for each measuring spoons brand by name. Each line represents a brand's share of searches for all five measuring spoons brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, KitchenAid, Tupperware. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | KitchenAid | Tupperware | OXO | Avanti Homewares |
|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 42.3% | 14.2% | 1.1% | 0.26% |
| Nov 2025 | 42.2% | 48.7% | 8.3% | 0.59% | 0.17% |
| Dec 2025 | 46% | 44.5% | 8.5% | 0.8% | 0.19% |
| Jan 2026 | 41.3% | 40.5% | 16.5% | 1.3% | 0.26% |
| Feb 2026 | 42.9% | 41.3% | 14.5% | 1.1% | 0.26% |
| Mar 2026 | 47.1% | 37.6% | 13.8% | 1.2% | 0.24% |
| Apr 2026 | 43.3% | 40.4% | 14.7% | 1.3% | 0.25% |
| May 2026 | 46.9% | 37.8% | 14% | 0.99% | 0.29% |
| Jun 2026 | 47.2% | 36.3% | 15.3% | 0.99% | 0.23% |
| Jul 2026 | 48% | 36.8% | 13.9% | 0.98% | 0.29% |
| Aug 2026 | 42% | 32.5% | 24.2% | 1.1% | 0.36% |
| Sep 2026 | 45.8% | 37% | 15.8% | 0.96% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 8.1K | -2.1% | +3.9 points | |
| 2, held 2nd | 37% | 6.5K | +2.2% | +4.5 points | |
| 3, held 3rd | 15.8% | 2.8K | -41.4% | -8.4 points | |
| 4, held 4th | 0.96% | 170 | -19% | -0.1 points | |
| 5, held 5th | 0.45% | 80 | +14.3% | +0.1 points |
45.8%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +3.9 points.
37%
Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +4.5 points.
15.8%
Held 3rd. 2.8K estimated branded searches, -41.4% vs prior month. Share -8.4 points.
4.
OXO0.96%
Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.
0.45%
Held 5th. 80 estimated branded searches, +14.3% vs prior month. Share +0.1 points.
Which brand is most popular in search among measuring spoons brands in New Zealand?
5 brands
In September 2026, Le Creuset was the most searched among measuring spoons brands in New Zealand, with an estimated 8.1K branded searches, 45.8% of all searches for the five we track. KitchenAid is in 2nd place, 8.8 percentage points behind at 37%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Le Creuset | 42.2% → 45.8% | 48%Jul 2026 | 41.3%Jan 2026 | 2nd → 1st |
| KitchenAid | 42.3% → 37% | 48.7%Nov 2025 | 32.5%Aug 2026 | 1st → 2nd |
| Tupperware | 14.2% → 15.8% | 24.2%Aug 2026 | 8.3%Nov 2025 | 3rd |
| OXO | 1.1% → 0.96% | 1.3%Jan 2026 | 0.59%Nov 2025 | 4th |
| Avanti Homewares | 0.26% → 0.45% | 0.45%Sep 2026 | 0.17%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring spoons brands in New Zealand increased from 42.2% to 45.8%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring spoons brands in New Zealand decreased from 42.3% to 37%.
- Across the 12 months ending September 2026, Tupperware’s share of searches among measuring spoons brands in New Zealand increased from 14.2% to 15.8%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring spoons brands in New Zealand peaked at 48% in July 2026 and was lowest at 41.3% in January 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring spoons brands in New Zealand peaked at 48.7% in November 2025 and was lowest at 32.5% in August 2026.
- Across the 12 months ending September 2026, Tupperware’s share of searches among measuring spoons brands in New Zealand peaked at 24.2% in August 2026 and was lowest at 8.3% in November 2025.
- Across the 12 months ending September 2026, Le Creuset rose from 2nd to 1st among measuring spoons brands in New Zealand.
- Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among measuring spoons brands in New Zealand.
- Across the 12 months ending September 2026, OXO and Avanti Homewares held steady: their share of searches among measuring spoons brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand measuring spoons brands in September 2026?
4 changes
In September 2026, KitchenAid gained share of searches among measuring spoons brands in New Zealand, from 32.5% to 37%.
In September 2026, Le Creuset gained share of searches among measuring spoons brands in New Zealand, from 42% to 45.8%.
In September 2026, Tupperware lost share of searches among measuring spoons brands in New Zealand, from 24.2% to 15.8%.
Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.
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