Brandwave

KitchenAid vs Le Creuset:Which is more popular?

In September 2026, Le Creuset had more branded searches than KitchenAid among measuring spoons brands in New Zealand. Le Creuset had about 8,090 branded searches, while KitchenAid had 6,530. Le Creuset made up 45.8% of all measuring spoons brand searches we track, and KitchenAid accounted for 37%. When we asked ChatGPT and Google AI Overviews about measuring spoons brands, Le Creuset appeared in one of the five answers and KitchenAid in none.

Among measuring spoons brands in New Zealand in September 2026

Who do people search for more?

Le Creuset, about 24% more searches than KitchenAid

Le Creuset 8.1K searchesKitchenAid 6.5K searches

Who does AI mention more?

Le Creuset, mentioned in 1 of 5 answers, KitchenAid in 0

Le Creuset in 1 of 5KitchenAid in 0 of 5

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Top measuring spoons brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Le Creuset–
  4. KitchenAid–
  5. Tupperware–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring spoons brands

5 answers

  • Asked ChatGPT

    “Which measuring spoons brand should I buy in New Zealand?”

    1. 1OXO

  • Asked ChatGPT

    “What are the best measuring spoons brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares

  • Asked ChatGPT

    “What's the best measuring spoons brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Avanti Homewares

  • Searched Google, AI Overview

    “measuring spoons nz”

    1. Searched Google, AI Overview

      “baking spoon set”

      1. 1Le Creuset

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is KitchenAid or Le Creuset more popular in search?

    This chart shows how often people search Google for KitchenAid and Le Creuset by name. Each line represents a brand's share of searches for all five measuring spoons brands we track, month by month, from searches in New Zealand.

    KitchenAid and Le Creuset among measuring spoons brands in New Zealand, by month

    Share of searches by month for Le Creuset, KitchenAid. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLe CreusetKitchenAidTupperwareOXOAvanti Homewares
    Oct 202542.2%42.3%14.2%1.1%0.26%
    Nov 202542.2%48.7%8.3%0.59%0.17%
    Dec 202546%44.5%8.5%0.8%0.19%
    Jan 202641.3%40.5%16.5%1.3%0.26%
    Feb 202642.9%41.3%14.5%1.1%0.26%
    Mar 202647.1%37.6%13.8%1.2%0.24%
    Apr 202643.3%40.4%14.7%1.3%0.25%
    May 202646.9%37.8%14%0.99%0.29%
    Jun 202647.2%36.3%15.3%0.99%0.23%
    Jul 202648%36.8%13.9%0.98%0.29%
    Aug 202642%32.5%24.2%1.1%0.36%
    Sep 202645.8%37%15.8%0.96%0.45%

    How has the KitchenAid and Le Creuset comparison changed over the last 12 months?

    3 findings
    • The lead changed hands once in the 12 months ending September 2026: Le Creuset took it in December 2025.
    • Across the 12 months ending September 2026, KitchenAid’s share of searches among measuring spoons brands in New Zealand moved from 42.3% to 37%, and its estimated monthly branded searches moved from 6.6K to 6.5K.
    • Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring spoons brands in New Zealand moved from 42.2% to 45.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

    How did search popularity change for New Zealand measuring spoons brands in September 2026?

    2 changes

    1. In September 2026, KitchenAid gained share of searches among measuring spoons brands in New Zealand, from 32.5% to 37%.

    2. In September 2026, Le Creuset gained share of searches among measuring spoons brands in New Zealand, from 42% to 45.8%.

    How are branded searches counted?

    14 search terms

    Brandwave collects information about searches that people make online using KitchenAid’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    KitchenAid

    7 branded search terms

    • kitchenaid
    • kitchenaid artisan
    • kitchenaid attachments
    • kitchenaid bowls
    • kitchenaid foodprosessor
    • kitchenaid mincer
    • kitchenaid sausage grinder

    Le Creuset

    7 branded search terms

    • le creuset
    • le creuset kettle
    • le creuset mugs
    • le creuset outlet
    • le creuset pot
    • le creuset sale
    • lecreuset

    How the Brand Demand Index is measured

    Other head-to-heads among measuring spoons brands

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