Brandwave

How popular isLe Creuset?

In September 2026, people searched for Le Creuset by name about 8,140 times in New Zealand, a 22.4% increase from the previous year. These searches made up 45.8% of all New Zealand measuring spoons brand searches, placing Le Creuset first out of five brands. When we asked both ChatGPT and Google AI Overviews about measuring spoons brands, Le Creuset appeared in one of the five answers.

Search and AI answers in September 2026

Le Creuset is the most searched of 5 competitors and not listed in any AI answer.

  1. Le CreusetShare of searches 45.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TupperwareShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OXOShare of searches 0.96%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Avanti HomewaresShare of searches 0.45%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Le Creuset website (opens in a new tab)

Follow Le Creuset and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top measuring spoons brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Le Creuset–
  4. KitchenAid–
  5. Tupperware–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about measuring spoons brands

5 answers

  • Asked ChatGPT

    “Which measuring spoons brand should I buy in New Zealand?”

    1. 1OXO

  • Asked ChatGPT

    “What are the best measuring spoons brands in New Zealand?”

    1. 1OXO
    2. 2Avanti Homewares

  • Asked ChatGPT

    “What's the best measuring spoons brand in New Zealand for baking at home?”

    1. 1OXO
    2. 2Avanti Homewares

  • Searched Google, AI Overview

    “measuring spoons nz”

    1. Searched Google, AI Overview

      “baking spoon set”

      1. 1Le Creuset

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which measuring spoons brands compete with Le Creuset?

    Le Creuset against measuring spoons brands in New Zealand, by month

    Share of searches by month for Le Creuset, KitchenAid, Tupperware. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLe CreusetKitchenAidTupperwareOXOAvanti Homewares
    Oct 202542.2%42.3%14.2%1.1%0.26%
    Nov 202542.2%48.7%8.3%0.59%0.17%
    Dec 202546%44.5%8.5%0.8%0.19%
    Jan 202641.3%40.5%16.5%1.3%0.26%
    Feb 202642.9%41.3%14.5%1.1%0.26%
    Mar 202647.1%37.6%13.8%1.2%0.24%
    Apr 202643.3%40.4%14.7%1.3%0.25%
    May 202646.9%37.8%14%0.99%0.29%
    Jun 202647.2%36.3%15.3%0.99%0.23%
    Jul 202648%36.8%13.9%0.98%0.29%
    Aug 202642%32.5%24.2%1.1%0.36%
    Sep 202645.8%37%15.8%0.96%0.45%

    1. 1.Le Creuset

      45.8%

      Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +3.9 points.

    2. 2.KitchenAid

      37%

      Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +4.5 points.

    3. 3.Tupperware

      15.8%

      Held 3rd. 2.8K estimated branded searches, -41.4% vs prior month. Share -8.4 points.

    4. 4.OXO

      0.96%

      Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.

    5. 5.Avanti Homewares

      0.45%

      Held 5th. 80 estimated branded searches, +14.3% vs prior month. Share +0.1 points.

    Compare popularity between Le Creuset and its closest rivals

    Every comparison with Le Creuset

    29 comparisons

    How has branded search demand for Le Creuset changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset in New Zealand rose from 6.7K to 8.1K.
    • Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring spoons brands in New Zealand increased from 42.2% to 45.8%.
    • Across the 12 months ending September 2026, Le Creuset’s share of searches among measuring spoons brands in New Zealand peaked at 48% in July 2026 and was lowest at 41.3% in January 2026.
    • Across the 12 months ending September 2026, Le Creuset rose from 2nd to 1st among measuring spoons brands in New Zealand.

    How did search popularity change for New Zealand measuring spoons brands in September 2026?

    4 changes

    1. In September 2026, KitchenAid gained share of searches among measuring spoons brands in New Zealand, from 32.5% to 37%.

    2. In September 2026, Le Creuset gained share of searches among measuring spoons brands in New Zealand, from 42% to 45.8%.

    3. In September 2026, Tupperware lost share of searches among measuring spoons brands in New Zealand, from 24.2% to 15.8%.

    4. Estimated monthly branded searches for Avanti Homewares in New Zealand rose 100% over 12 measured months, from 40 to 80 in September 2026.

    How are Le Creuset’s branded searches counted?

    9 search terms

    Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • le creuset
    • le creuset cookware
    • le creuset kettle
    • le creuset mugs
    • le creuset outlet
    • le creuset pot
    • le creuset sale
    • lecreuset
    • lecreuset cookware

    Do you work for Le Creuset? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Le Creuset compete?

    Le Creuset is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Measuring spoons brands1st of 545.8%Shown above
    Bakeware brands1st of 949%Show ranking
    Measuring cups brands1st of 552.3%Show ranking
    Grill pan brands1st of 752.4%Show ranking
    Griddle pan brands1st of 752.7%Show ranking
    Cookware brands1st of 953.1%Show ranking
    Frying pan brands1st of 753%Show ranking
    Dinnerware and tableware brands1st of 953.7%Show ranking
    Induction pans brands1st of 754.7%Show ranking
    Pots and pans brands1st of 754.9%Show ranking
    Roasting dish brands1st of 562.2%Show ranking
    Roasting pan brands1st of 466.6%Show ranking
    Cast iron skillet brands1st of 573.3%Show ranking
    Loaf pan brands1st of 489.8%Show ranking
    Creator with pink hair and a pink jacket

    Is Le Creuset your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free