Cast iron skillet brands in New Zealand:Which are most popular?
In September 2026, Le Creuset was the most searched cast iron skillet brand in New Zealand, accounting for 73.3% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Lodge was mentioned most often, in four of the five answers. Lodge was recommended most often, coming first in all three responses that gave a list.
Le CreusetShare of searches 73.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
OoniShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
StaubShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
LodgeShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
VictoriaShare of searches 0.09%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top cast iron skillet brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Lodge was mentioned most often, in four of the five answers. Lodge was recommended most often, coming first in all three answers that gave a list. Victoria was second, and Le Creuset was third. Ooni, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lodge1st
- Victoria2nd
- Le Creuset3rd
- Staub4th
- Ooni–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victoria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cast iron skillet brands
5 answers
Asked ChatGPT
“Which cast iron skillet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cast iron skillet brands in New Zealand?”
Asked ChatGPT
“What's the best cast iron skillet brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cast iron pan nz”
Searched Google, AI Overview
“seasoned cast iron pan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cast iron skillet brands do people search for most?
This chart shows how often people search Google for each cast iron skillet brand by name. Each line represents a brand's share of searches for all five cast iron skillet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Ooni, Staub, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Ooni | Staub | Lodge | Victoria |
|---|---|---|---|---|---|
| Oct 2025 | 71.6% | 19.6% | 4.4% | 4.2% | 0.11% |
| Nov 2025 | 65.4% | 26.4% | 4.9% | 3.2% | 0.07% |
| Dec 2025 | 75.7% | 17.3% | 3.9% | 3% | 0.06% |
| Jan 2026 | 73.6% | 17.3% | 4.6% | 4.4% | 0.09% |
| Feb 2026 | 77.3% | 13.8% | 5% | 3.8% | 0.12% |
| Mar 2026 | 78.6% | 11.4% | 6.1% | 3.9% | 0.1% |
| Apr 2026 | 75.4% | 12.3% | 5.6% | 6.5% | 0.22% |
| May 2026 | 79% | 11.1% | 5% | 4.7% | 0.1% |
| Jun 2026 | 77.5% | 10.8% | 4.9% | 6.9% | 0.1% |
| Jul 2026 | 78.1% | 10.3% | 4.9% | 6.7% | 0.09% |
| Aug 2026 | 73.8% | 16.2% | 5.7% | 4.3% | 0.09% |
| Sep 2026 | 73.3% | 16.6% | 5.7% | 4.3% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.3% | 8.1K | -2.1% | -0.5 points | |
| 2, held 2nd | 16.6% | 1.8K | +1.1% | +0.4 points | |
| 3, held 3rd | 5.7% | 630 | -1.6% | 0 points | |
| 4, held 4th | 4.3% | 480 | 0% | +0.1 points | |
| 5, held 5th | 0.09% | 10 | 0% | 0 points |
73.3%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.5 points.
2.
Ooni16.6%
Held 2nd. 1.8K estimated branded searches, +1.1% vs prior month. Share +0.4 points.
3.
Staub5.7%
Held 3rd. 630 estimated branded searches, -1.6% vs prior month. Share 0 points.
4.
Lodge4.3%
Held 4th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Victoria0.09%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among cast iron skillet brands in New Zealand?
5 brands
In September 2026, Le Creuset was the most searched among cast iron skillet brands in New Zealand, with an estimated 8.1K branded searches, 73.3% of all searches for the five we track. Ooni is in 2nd place, 56.7 percentage points behind at 16.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Le Creuset | 71.6% → 73.3% | 79%May 2026 | 65.4%Nov 2025 | 1st |
| Ooni | 19.6% → 16.6% | 26.4%Nov 2025 | 10.3%Jul 2026 | 2nd |
| Staub | 4.4% → 5.7% | 6.1%Mar 2026 | 3.9%Dec 2025 | 3rd |
| Lodge | 4.2% → 4.3% | 6.9%Jun 2026 | 3%Dec 2025 | 4th |
| Victoria | 0.11% → 0.09% | 0.22%Apr 2026 | 0.06%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cast iron skillet brands in New Zealand increased from 71.6% to 73.3%.
- Across the 12 months ending September 2026, Ooni’s share of searches among cast iron skillet brands in New Zealand decreased from 19.6% to 16.6%.
- Across the 12 months ending September 2026, Staub’s share of searches among cast iron skillet brands in New Zealand increased from 4.4% to 5.7%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cast iron skillet brands in New Zealand peaked at 79% in May 2026 and was lowest at 65.4% in November 2025.
- Across the 12 months ending September 2026, Ooni’s share of searches among cast iron skillet brands in New Zealand peaked at 26.4% in November 2025 and was lowest at 10.3% in July 2026.
- Across the 12 months ending September 2026, Staub’s share of searches among cast iron skillet brands in New Zealand peaked at 6.1% in March 2026 and was lowest at 3.9% in December 2025.
- Across the 12 months ending September 2026, Lodge’s share of searches among cast iron skillet brands in New Zealand peaked at 6.9% in June 2026 and was lowest at 3% in December 2025.
- Across the 12 months ending September 2026, Lodge and Victoria held steady: their share of searches among cast iron skillet brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand cast iron skillet brands in September 2026?
3 changes
Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026.
Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026.
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