Le Creuset vs Lodge:Which is more popular?
In September 2026, Le Creuset had more branded searches than Lodge among grill pan brands in New Zealand. Le Creuset had about 8,090 branded searches, while Lodge had 480. Le Creuset made up 52.4% of all grill pan brand searches we track, and Lodge accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about grill pan brands, both Le Creuset and Lodge appeared in all five answers. Lodge was mentioned before Le Creuset in every answer.
Who do people search for more?
Le Creuset, about 17 searches for every 1 for Lodge
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Lodge, named ahead of Le Creuset in every answer
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Top grill pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Le Creuset and Lodge showed up in all five answers. Lodge was listed before Le Creuset in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scanpan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pyrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grill pan brands
5 answers
Asked ChatGPT
“Which grill pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best grill pan brands in New Zealand?”
Asked ChatGPT
“What's the best grill pan brand in New Zealand for indoor grilling?”
Searched Google, AI Overview
“grill pan nz”
Searched Google, AI Overview
“cast iron grill pan”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Le Creuset or Lodge more popular in search?
This chart shows how often people search Google for Le Creuset and Lodge by name. Each line represents a brand's share of searches for all seven grill pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ooni | Ninja | HexClad | Lodge | Pyrolux |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 18.4% | 14.2% | 7.3% | 4.7% | 3.1% | 0.55% |
| Nov 2025 | 50.5% | 14.2% | 20.4% | 7.5% | 4.6% | 2.4% | 0.25% |
| Dec 2025 | 58% | 14% | 13.3% | 7.1% | 5% | 2.3% | 0.34% |
| Jan 2026 | 52.4% | 18.4% | 12.4% | 8.3% | 4.8% | 3.1% | 0.59% |
| Feb 2026 | 57.8% | 16.1% | 10.3% | 8.2% | 4.3% | 2.8% | 0.44% |
| Mar 2026 | 62.9% | 14.1% | 9.1% | 6.3% | 4.2% | 3.1% | 0.32% |
| Apr 2026 | 52.2% | 20.5% | 8.5% | 8.7% | 5% | 4.5% | 0.54% |
| May 2026 | 57.1% | 18.7% | 8% | 8.1% | 4.3% | 3.4% | 0.36% |
| Jun 2026 | 55.9% | 18.5% | 7.8% | 7.8% | 4.5% | 4.9% | 0.62% |
| Jul 2026 | 54.9% | 20.1% | 7.2% | 8.3% | 4.3% | 4.7% | 0.46% |
| Aug 2026 | 52.9% | 20.4% | 11.6% | 7.3% | 4.2% | 3.1% | 0.58% |
| Sep 2026 | 52.4% | 19.3% | 11.9% | 8.2% | 4.6% | 3.1% | 0.45% |
How has the Le Creuset and Lodge comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Lodge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among grill pan brands in New Zealand moved from 51.8% to 52.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Lodge’s share of searches among grill pan brands in New Zealand held steady at 3.1%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for New Zealand grill pan brands in September 2026?
2 changes
Le Creuset’s share of searches among grill pan brands in New Zealand has lost ground for 3 months in a row, from 55.9% to 52.4% in September 2026.
Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
7 branded search terms
- le creuset
- le creuset kettle
- le creuset mugs
- le creuset outlet
- le creuset pot
- le creuset sale
- lecreuset
Lodge
1 branded search term
- lodge cast iron
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