Grill pan brands in New Zealand:Which are most popular?
In September 2026, Le Creuset was the most searched grill pan brand in New Zealand, accounting for 52.4% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Le Creuset and Lodge showed up in every answer. Lodge was recommended most often, coming first in four out of five responses.
Le CreusetShare of searches 52.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ScanpanShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
OoniShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
NinjaShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HexCladShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow grill pan brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top grill pan brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Le Creuset and Lodge appeared every time. Lodge was recommended most often, coming first in four out of five answers. Le Creuset was second, and Scanpan was third. Ooni, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Scanpan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pyrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grill pan brands
5 answers
Asked ChatGPT
“Which grill pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best grill pan brands in New Zealand?”
Asked ChatGPT
“What's the best grill pan brand in New Zealand for indoor grilling?”
Searched Google, AI Overview
“grill pan nz”
Searched Google, AI Overview
“cast iron grill pan”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which grill pan brands do people search for most?
This chart shows how often people search Google for each grill pan brand by name. Each line represents a brand's share of searches for all seven grill pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Scanpan, Ooni, Ninja, HexClad, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ooni | Ninja | HexClad | Lodge | Pyrolux |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 18.4% | 14.2% | 7.3% | 4.7% | 3.1% | 0.55% |
| Nov 2025 | 50.5% | 14.2% | 20.4% | 7.5% | 4.6% | 2.4% | 0.25% |
| Dec 2025 | 58% | 14% | 13.3% | 7.1% | 5% | 2.3% | 0.34% |
| Jan 2026 | 52.4% | 18.4% | 12.4% | 8.3% | 4.8% | 3.1% | 0.59% |
| Feb 2026 | 57.8% | 16.1% | 10.3% | 8.2% | 4.3% | 2.8% | 0.44% |
| Mar 2026 | 62.9% | 14.1% | 9.1% | 6.3% | 4.2% | 3.1% | 0.32% |
| Apr 2026 | 52.2% | 20.5% | 8.5% | 8.7% | 5% | 4.5% | 0.54% |
| May 2026 | 57.1% | 18.7% | 8% | 8.1% | 4.3% | 3.4% | 0.36% |
| Jun 2026 | 55.9% | 18.5% | 7.8% | 7.8% | 4.5% | 4.9% | 0.62% |
| Jul 2026 | 54.9% | 20.1% | 7.2% | 8.3% | 4.3% | 4.7% | 0.46% |
| Aug 2026 | 52.9% | 20.4% | 11.6% | 7.3% | 4.2% | 3.1% | 0.58% |
| Sep 2026 | 52.4% | 19.3% | 11.9% | 8.2% | 4.6% | 3.1% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.4% | 8.1K | -2.1% | -0.5 points | |
| 2, held 2nd | 19.3% | 3K | -6.6% | -1.1 points | |
| 3, held 3rd | 11.9% | 1.8K | +1.1% | +0.3 points | |
| 4, held 4th | 8.2% | 1.3K | +11.4% | +0.9 points | |
| 5, held 5th | 4.6% | 710 | +9.2% | +0.4 points | |
| 6, held 6th | 3.1% | 480 | 0% | 0 points | |
| 7, held 7th | 0.45% | 70 | -22.2% | -0.1 points |
52.4%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.5 points.
2.
Scanpan19.3%
Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -1.1 points.
3.
Ooni11.9%
Held 3rd. 1.8K estimated branded searches, +1.1% vs prior month. Share +0.3 points.
4.
Ninja8.2%
Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.9 points.
5.
HexClad4.6%
Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.4 points.
6.
Lodge3.1%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Pyrolux0.45%
Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.
Which brand is most popular in search among grill pan brands in New Zealand?
7 brands
In September 2026, Le Creuset was the most searched among grill pan brands in New Zealand, with an estimated 8.1K branded searches, 52.4% of all searches for the seven we track. Scanpan is in 2nd place, 33.1 percentage points behind at 19.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 51.8% → 52.4% | 62.9%Mar 2026 | 50.5%Nov 2025 | 1st | |
| 18.4% → 19.3% | 20.5%Apr 2026 | 14%Dec 2025 | 2nd | |
| 14.2% → 11.9% | 20.4%Nov 2025 | 7.2%Jul 2026 | 3rd | |
| 7.3% → 8.2% | 8.7%Apr 2026 | 6.3%Mar 2026 | 4th | |
| 4.7% → 4.6% | 5%Dec 2025 | 4.2%Aug 2026 | 5th | |
| 3.1% | 4.9%Jun 2026 | 2.3%Dec 2025 | 6th | |
| 0.55% → 0.45% | 0.62%Jun 2026 | 0.25%Nov 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Le Creuset’s share of searches among grill pan brands in New Zealand increased from 51.8% to 52.4%.
- Across the 12 months ending September 2026, Scanpan’s share of searches among grill pan brands in New Zealand increased from 18.4% to 19.3%.
- Across the 12 months ending September 2026, Ooni’s share of searches among grill pan brands in New Zealand decreased from 14.2% to 11.9%.
- Across the 12 months ending September 2026, Ninja’s share of searches among grill pan brands in New Zealand increased from 7.3% to 8.2%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among grill pan brands in New Zealand peaked at 62.9% in March 2026 and was lowest at 50.5% in November 2025.
- Across the 12 months ending September 2026, Scanpan’s share of searches among grill pan brands in New Zealand peaked at 20.5% in April 2026 and was lowest at 14% in December 2025.
- Across the 12 months ending September 2026, Ooni’s share of searches among grill pan brands in New Zealand peaked at 20.4% in November 2025 and was lowest at 7.2% in July 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among grill pan brands in New Zealand peaked at 8.7% in April 2026 and was lowest at 6.3% in March 2026.
- Across the 12 months ending September 2026, Lodge’s share of searches among grill pan brands in New Zealand peaked at 4.9% in June 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, HexClad, Lodge and Pyrolux held steady: their share of searches among grill pan brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand grill pan brands in September 2026?
5 changes

In September 2026, Ninja gained share of searches among grill pan brands in New Zealand, from 7.3% to 8.2%.

In September 2026, Scanpan lost share of searches among grill pan brands in New Zealand, from 20.4% to 19.3%.

Le Creuset’s share of searches among grill pan brands in New Zealand has lost ground for 3 months in a row, from 55.9% to 52.4% in September 2026.

Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

Estimated monthly branded searches for HexClad in New Zealand rose 18.3% over 12 measured months, from 600 to 710 in September 2026.
Compare popularity between leading brands

Le Creuset vs Scanpan: compare popularity
Le Creuset vs Ooni: compare popularity
Le Creuset vs Ninja: compare popularity
Le Creuset vs HexClad: compare popularity
Scanpan vs Ooni: compare popularity
Scanpan vs Ninja: compare popularity
Scanpan vs HexClad: compare popularity
Ooni vs Ninja: compare popularity
Ooni vs HexClad: compare popularity
Ninja vs HexClad: compare popularity- Compare any of these brands

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.