Brandwave

How popular isLe Creuset?

In September 2026, people searched for Le Creuset by name about 8,140 times in New Zealand, a 22.4% increase from the previous year. These searches made up 52.4% of all New Zealand grill pan brand searches, placing Le Creuset first out of seven brands. When we asked both ChatGPT and Google AI Overviews about grill pan brands, Le Creuset appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Le Creuset is the most searched of 7 competitors and the second most recommended in AI answers.

  1. Le CreusetShare of searches 52.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ScanpanShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. OoniShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NinjaShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HexCladShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top grill pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Creuset appeared in all five answers. Le Creuset is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Scanpan3rd
  4. Pyrolux4th
  5. Ooni–
  6. Ninja–
  7. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scanpan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which grill pan brands compete with Le Creuset?

Le Creuset against grill pan brands in New Zealand, by month

Share of searches by month for Le Creuset, Scanpan, Ooni, Ninja, HexClad, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanOoniNinjaHexCladLodgePyrolux
Oct 202551.8%18.4%14.2%7.3%4.7%3.1%0.55%
Nov 202550.5%14.2%20.4%7.5%4.6%2.4%0.25%
Dec 202558%14%13.3%7.1%5%2.3%0.34%
Jan 202652.4%18.4%12.4%8.3%4.8%3.1%0.59%
Feb 202657.8%16.1%10.3%8.2%4.3%2.8%0.44%
Mar 202662.9%14.1%9.1%6.3%4.2%3.1%0.32%
Apr 202652.2%20.5%8.5%8.7%5%4.5%0.54%
May 202657.1%18.7%8%8.1%4.3%3.4%0.36%
Jun 202655.9%18.5%7.8%7.8%4.5%4.9%0.62%
Jul 202654.9%20.1%7.2%8.3%4.3%4.7%0.46%
Aug 202652.9%20.4%11.6%7.3%4.2%3.1%0.58%
Sep 202652.4%19.3%11.9%8.2%4.6%3.1%0.45%

  1. 1.Le Creuset

    52.4%

    Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.5 points.

  2. 2.Scanpan

    19.3%

    Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -1.1 points.

  3. 3.Ooni

    11.9%

    Held 3rd. 1.8K estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  4. 4.Ninja

    8.2%

    Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.9 points.

  5. 5.HexClad

    4.6%

    Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.4 points.

  6. 6.Lodge

    3.1%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Pyrolux

    0.45%

    Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare popularity between Le Creuset and its closest rivals

Every comparison with Le Creuset

29 comparisons

How has branded search demand for Le Creuset changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Le Creuset in New Zealand rose from 6.7K to 8.1K.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among grill pan brands in New Zealand increased from 51.8% to 52.4%.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among grill pan brands in New Zealand peaked at 62.9% in March 2026 and was lowest at 50.5% in November 2025.

How did search popularity change for New Zealand grill pan brands in September 2026?

5 changes

  1. In September 2026, Ninja gained share of searches among grill pan brands in New Zealand, from 7.3% to 8.2%.

  2. In September 2026, Scanpan lost share of searches among grill pan brands in New Zealand, from 20.4% to 19.3%.

  3. Le Creuset’s share of searches among grill pan brands in New Zealand has lost ground for 3 months in a row, from 55.9% to 52.4% in September 2026.

  4. Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

  5. Estimated monthly branded searches for HexClad in New Zealand rose 18.3% over 12 measured months, from 600 to 710 in September 2026.

How are Le Creuset’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Le Creuset’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • le creuset
  • le creuset cookware
  • le creuset kettle
  • le creuset mugs
  • le creuset outlet
  • le creuset pot
  • le creuset sale
  • lecreuset
  • lecreuset cookware

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How the Brand Demand Index is measured

Where does Le Creuset compete?

Le Creuset is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Measuring spoons brands1st of 545.8%Show ranking
Bakeware brands1st of 949%Show ranking
Measuring cups brands1st of 552.3%Show ranking
Grill pan brands1st of 752.4%Shown above
Griddle pan brands1st of 752.7%Show ranking
Cookware brands1st of 953.1%Show ranking
Frying pan brands1st of 753%Show ranking
Dinnerware and tableware brands1st of 953.7%Show ranking
Induction pans brands1st of 754.7%Show ranking
Pots and pans brands1st of 754.9%Show ranking
Roasting dish brands1st of 562.2%Show ranking
Roasting pan brands1st of 466.6%Show ranking
Cast iron skillet brands1st of 573.3%Show ranking
Loaf pan brands1st of 489.8%Show ranking
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