Roasting pan brands in New Zealand:Which are most popular?
In September 2026, Le Creuset was the most searched roasting pan brand in New Zealand, accounting for 66.6% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Le Creuset and Scanpan were mentioned most often, in four of the five answers. Scanpan was recommended most often, coming first in all three responses that gave a list.
Le CreusetShare of searches 66.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ScanpanShare of searches 23.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HexCladShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CirculonShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top roasting pan brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Le Creuset and Scanpan were mentioned most often, in four of the five answers. Scanpan was recommended most often, coming first in all three answers that gave a list. Le Creuset was second. HexClad, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Scanpan1st
- Le Creuset2nd
- HexClad–
- Circulon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Le Creuset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roasting pan brands
5 answers
Asked ChatGPT
“Which roasting pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roasting pan brands in New Zealand?”
Asked ChatGPT
“What's the best roasting pan brand in New Zealand for oven cooking?”
Searched Google, AI Overview
“roasting pan”
Searched Google, AI Overview
“large roasting pan”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which roasting pan brands do people search for most?
This chart shows how often people search Google for each roasting pan brand by name. Each line represents a brand's share of searches for all four roasting pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Scanpan, HexClad, Circulon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | HexClad | Circulon |
|---|---|---|---|---|
| Oct 2025 | 65.9% | 22.4% | 6% | 5.7% |
| Nov 2025 | 70.4% | 18.8% | 6.4% | 4.4% |
| Dec 2025 | 73% | 17% | 6.3% | 3.7% |
| Jan 2026 | 66.1% | 22% | 6.1% | 5.8% |
| Feb 2026 | 70.9% | 18.8% | 5.3% | 5% |
| Mar 2026 | 74.4% | 15.8% | 5% | 4.8% |
| Apr 2026 | 64.4% | 24.3% | 6.1% | 5.2% |
| May 2026 | 68.7% | 21.1% | 5.1% | 5.1% |
| Jun 2026 | 68.9% | 20.6% | 5.5% | 5% |
| Jul 2026 | 67.2% | 23% | 5.2% | 4.6% |
| Aug 2026 | 66.1% | 24.2% | 5.2% | 4.5% |
| Sep 2026 | 66.6% | 23.4% | 5.8% | 4.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.6% | 8.1K | -2.1% | +0.5 points | |
| 2, held 2nd | 23.4% | 2.8K | -6% | -0.8 points | |
| 3, held 3rd | 5.8% | 710 | +9.2% | +0.6 points | |
| 4, held 4th | 4.1% | 500 | -10.7% | -0.4 points |
66.6%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.5 points.
2.
Scanpan23.4%
Held 2nd. 2.8K estimated branded searches, -6% vs prior month. Share -0.8 points.
3.
HexClad5.8%
Held 3rd. 710 estimated branded searches, +9.2% vs prior month. Share +0.6 points.
4.
Circulon4.1%
Held 4th. 500 estimated branded searches, -10.7% vs prior month. Share -0.4 points.
Which brand is most popular in search among roasting pan brands in New Zealand?
4 brands
In September 2026, Le Creuset was the most searched among roasting pan brands in New Zealand, with an estimated 8.1K branded searches, 66.6% of all searches for the four we track. Scanpan is in 2nd place, 43.2 percentage points behind at 23.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Le Creuset | 65.9% → 66.6% | 74.4%Mar 2026 | 64.4%Apr 2026 | 1st |
| Scanpan | 22.4% → 23.4% | 24.3%Apr 2026 | 15.8%Mar 2026 | 2nd |
| HexClad | 6% → 5.8% | 6.4%Nov 2025 | 5%Mar 2026 | 3rd |
| Circulon | 5.7% → 4.1% | 5.8%Jan 2026 | 3.7%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Le Creuset’s share of searches among roasting pan brands in New Zealand increased from 65.9% to 66.6%.
- Across the 12 months ending September 2026, Scanpan’s share of searches among roasting pan brands in New Zealand increased from 22.4% to 23.4%.
- Across the 12 months ending September 2026, Circulon’s share of searches among roasting pan brands in New Zealand decreased from 5.7% to 4.1%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among roasting pan brands in New Zealand peaked at 74.4% in March 2026 and was lowest at 64.4% in April 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among roasting pan brands in New Zealand peaked at 24.3% in April 2026 and was lowest at 15.8% in March 2026.
- Across the 12 months ending September 2026, HexClad’s share of searches among roasting pan brands in New Zealand peaked at 6.4% in November 2025 and was lowest at 5% in March 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among roasting pan brands in New Zealand peaked at 5.8% in January 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, HexClad held steady: its share of searches among roasting pan brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand roasting pan brands in September 2026?
4 changes
In September 2026, HexClad gained share of searches among roasting pan brands in New Zealand, from 5.2% to 5.8%.
In September 2026, Le Creuset gained share of searches among roasting pan brands in New Zealand, from 66.1% to 66.6%.
In September 2026, Scanpan lost share of searches among roasting pan brands in New Zealand, from 24.2% to 23.4%.
Circulon’s share of searches among roasting pan brands in New Zealand has lost ground for 3 months in a row, from 5% to 4.1% in September 2026.
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