Brandwave

How popular isCirculon?

In September 2026, people searched for Circulon by name about 500 times in New Zealand, a 13.8% decrease from the previous year. These searches made up 4.1% of all New Zealand roasting pan brand searches, placing Circulon fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about roasting pan brands, Circulon did not appear in any of the answers.

Search and AI answers in September 2026

Circulon is the fourth most searched of 4 competitors and not listed in any AI answer.

  1. Le CreusetShare of searches 66.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. ScanpanShare of searches 23.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. HexCladShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CirculonShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top roasting pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Circulon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Le Creuset2nd
  3. HexClad–
  4. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roasting pan brands

5 answers

  • Asked ChatGPT

    “Which roasting pan brand should I buy in New Zealand?”

    1. 1Scanpan
    2. 2Le Creuset

  • Asked ChatGPT

    “What are the best roasting pan brands in New Zealand?”

    1. 1Scanpan
    2. 2Le Creuset

  • Asked ChatGPT

    “What's the best roasting pan brand in New Zealand for oven cooking?”

    1. 1Scanpan
    2. 2Le Creuset

  • Searched Google, AI Overview

    “roasting pan”

    1. 1Le Creuset

  • Searched Google, AI Overview

    “large roasting pan”

    1. 1Scanpan

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which roasting pan brands compete with Circulon?

Circulon against roasting pan brands in New Zealand, by month

Share of searches by month for Le Creuset, Scanpan, HexClad, Circulon. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanHexCladCirculon
Oct 202565.9%22.4%6%5.7%
Nov 202570.4%18.8%6.4%4.4%
Dec 202573%17%6.3%3.7%
Jan 202666.1%22%6.1%5.8%
Feb 202670.9%18.8%5.3%5%
Mar 202674.4%15.8%5%4.8%
Apr 202664.4%24.3%6.1%5.2%
May 202668.7%21.1%5.1%5.1%
Jun 202668.9%20.6%5.5%5%
Jul 202667.2%23%5.2%4.6%
Aug 202666.1%24.2%5.2%4.5%
Sep 202666.6%23.4%5.8%4.1%

  1. 1.Le Creuset

    66.6%

    Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.5 points.

  2. 2.Scanpan

    23.4%

    Held 2nd. 2.8K estimated branded searches, -6% vs prior month. Share -0.8 points.

  3. 3.HexClad

    5.8%

    Held 3rd. 710 estimated branded searches, +9.2% vs prior month. Share +0.6 points.

  4. 4.Circulon

    4.1%

    Held 4th. 500 estimated branded searches, -10.7% vs prior month. Share -0.4 points.

Compare popularity between Circulon and its closest rivals

Every comparison with Circulon

12 comparisons

How has branded search demand for Circulon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Circulon in New Zealand fell from 580 to 500.
  • Across the 12 months ending September 2026, Circulon’s share of searches among roasting pan brands in New Zealand decreased from 5.7% to 4.1%.
  • Across the 12 months ending September 2026, Circulon’s share of searches among roasting pan brands in New Zealand peaked at 5.8% in January 2026 and was lowest at 3.7% in December 2025.

How did search popularity change for New Zealand roasting pan brands in September 2026?

4 changes

  1. In September 2026, HexClad gained share of searches among roasting pan brands in New Zealand, from 5.2% to 5.8%.

  2. In September 2026, Le Creuset gained share of searches among roasting pan brands in New Zealand, from 66.1% to 66.6%.

  3. In September 2026, Scanpan lost share of searches among roasting pan brands in New Zealand, from 24.2% to 23.4%.

  4. Circulon’s share of searches among roasting pan brands in New Zealand has lost ground for 3 months in a row, from 5% to 4.1% in September 2026.

How are Circulon’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Circulon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • circulon
  • circulon bakeware
  • circulon cast iron
  • circulon frypans
  • circulon pans

Do you work for Circulon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Circulon compete?

Circulon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Griddle pan brands6th of 73.3%Show ranking
Cookware brands8th of 92.2%Show ranking
Frying pan brands6th of 73.3%Show ranking
Induction pans brands5th of 73.4%Show ranking
Roasting pan brands4th of 44.1%Shown above
Creator with pink hair and a pink jacket

Is Circulon your brand?

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