Induction pans brands in New Zealand:Which are most popular?
In September 2026, Le Creuset was the most searched induction pans brand in New Zealand, accounting for 54.7% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Scanpan and Tefal were mentioned most often, in four of the five answers. Scanpan was recommended most often, coming first in three out of four responses that gave a list.
Le CreusetShare of searches 54.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
ScanpanShare of searches 20.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TefalShare of searches 9.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NinjaShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CirculonShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top induction pans brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Scanpan and Tefal were mentioned most often, in four of the five answers. Scanpan was recommended most often, coming first in three out of four answers that gave a list. Tefal was second, and WMF was third. Ninja, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baccarat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about induction pans brands
5 answers
Asked ChatGPT
“Which induction pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best induction pans brands in New Zealand?”
Asked ChatGPT
“What's the best induction pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“induction cookware nz”
Searched Google, AI Overview
“pans for induction hob”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which induction pans brands do people search for most?
This chart shows how often people search Google for each induction pans brand by name. Each line represents a brand's share of searches for all seven induction pans brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Scanpan, Tefal, Ninja, Circulon, Baccarat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Tefal | Ninja | Circulon | Baccarat | WMF |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 19.2% | 10.6% | 7.6% | 4.6% | 3.5% | 0.73% |
| Nov 2025 | 58.6% | 16.5% | 9.2% | 8.7% | 3.7% | 2.7% | 0.65% |
| Dec 2025 | 63.7% | 15.4% | 7% | 7.7% | 3.3% | 2.6% | 0.37% |
| Jan 2026 | 55.2% | 19.3% | 8% | 8.7% | 4.8% | 3.4% | 0.62% |
| Feb 2026 | 59.1% | 16.5% | 8.5% | 8.4% | 4.2% | 2.7% | 0.63% |
| Mar 2026 | 62.1% | 13.9% | 10.2% | 6.3% | 4% | 2.9% | 0.7% |
| Apr 2026 | 52.2% | 20.5% | 9.8% | 8.7% | 4.2% | 3.7% | 0.84% |
| May 2026 | 55.7% | 18.3% | 9.9% | 7.9% | 4.2% | 3.4% | 0.76% |
| Jun 2026 | 55.5% | 18.3% | 10.3% | 7.8% | 4% | 3.3% | 0.75% |
| Jul 2026 | 53.9% | 19.8% | 10% | 8.1% | 3.7% | 3.4% | 1.1% |
| Aug 2026 | 53.4% | 20.6% | 11.4% | 7.4% | 3.6% | 3% | 0.71% |
| Sep 2026 | 54.7% | 20.1% | 9.5% | 8.6% | 3.4% | 2.9% | 0.74% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.7% | 8.1K | -2.1% | +1.3 points | |
| 2, held 2nd | 20.1% | 3K | -6.6% | -0.5 points | |
| 3, held 3rd | 9.5% | 1.4K | -19.9% | -1.8 points | |
| 4, held 4th | 8.6% | 1.3K | +11.4% | +1.2 points | |
| 5, held 5th | 3.4% | 500 | -10.7% | -0.2 points | |
| 6, held 6th | 2.9% | 430 | -6.5% | -0.1 points | |
| 7, held 7th | 0.74% | 110 | 0% | 0 points |
54.7%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +1.3 points.
2.
Scanpan20.1%
Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -0.5 points.
3.
Tefal9.5%
Held 3rd. 1.4K estimated branded searches, -19.9% vs prior month. Share -1.8 points.
4.
Ninja8.6%
Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.2 points.
5.
Circulon3.4%
Held 5th. 500 estimated branded searches, -10.7% vs prior month. Share -0.2 points.
6.
Baccarat2.9%
Held 6th. 430 estimated branded searches, -6.5% vs prior month. Share -0.1 points.
7.
WMF0.74%
Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among induction pans brands in New Zealand?
7 brands
In September 2026, Le Creuset was the most searched among induction pans brands in New Zealand, with an estimated 8.1K branded searches, 54.7% of all searches for the seven we track. Scanpan is in 2nd place, 34.6 percentage points behind at 20.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Le Creuset | 53.8% → 54.7% | 63.7%Dec 2025 | 52.2%Apr 2026 | 1st |
| Scanpan | 19.2% → 20.1% | 20.6%Aug 2026 | 13.9%Mar 2026 | 2nd |
| Tefal | 10.6% → 9.5% | 11.4%Aug 2026 | 7%Dec 2025 | 3rd |
| Ninja | 7.6% → 8.6% | 8.7%Jan 2026 | 6.3%Mar 2026 | 4th |
| Circulon | 4.6% → 3.4% | 4.8%Jan 2026 | 3.3%Dec 2025 | 5th |
| Baccarat | 3.5% → 2.9% | 3.7%Apr 2026 | 2.6%Dec 2025 | 6th |
| WMF | 0.73% → 0.74% | 1.1%Jul 2026 | 0.37%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Le Creuset’s share of searches among induction pans brands in New Zealand increased from 53.8% to 54.7%.
- Across the 12 months ending September 2026, Scanpan’s share of searches among induction pans brands in New Zealand increased from 19.2% to 20.1%.
- Across the 12 months ending September 2026, Tefal’s share of searches among induction pans brands in New Zealand decreased from 10.6% to 9.5%.
- Across the 12 months ending September 2026, Ninja’s share of searches among induction pans brands in New Zealand increased from 7.6% to 8.6%.
- Across the 12 months ending September 2026, Circulon’s share of searches among induction pans brands in New Zealand decreased from 4.6% to 3.4%.
- Across the 12 months ending September 2026, Baccarat’s share of searches among induction pans brands in New Zealand decreased from 3.5% to 2.9%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among induction pans brands in New Zealand peaked at 63.7% in December 2025 and was lowest at 52.2% in April 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among induction pans brands in New Zealand peaked at 20.6% in August 2026 and was lowest at 13.9% in March 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among induction pans brands in New Zealand peaked at 11.4% in August 2026 and was lowest at 7% in December 2025.
- Across the 12 months ending September 2026, Ninja’s share of searches among induction pans brands in New Zealand peaked at 8.7% in January 2026 and was lowest at 6.3% in March 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among induction pans brands in New Zealand peaked at 4.8% in January 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Baccarat’s share of searches among induction pans brands in New Zealand peaked at 3.7% in April 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, WMF held steady: its share of searches among induction pans brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand induction pans brands in September 2026?
6 changes
In September 2026, Le Creuset gained share of searches among induction pans brands in New Zealand, from 53.4% to 54.7%.
In September 2026, Ninja gained share of searches among induction pans brands in New Zealand, from 7.4% to 8.6%.
In September 2026, Tefal lost share of searches among induction pans brands in New Zealand, from 11.4% to 9.5%.
Circulon’s share of searches among induction pans brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.4% in September 2026.
Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.4K to 3K in September 2026.
Estimated monthly branded searches for WMF in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
Compare popularity between leading brands
- Le Creuset vs Scanpan: compare popularity
- Le Creuset vs Tefal: compare popularity
- Le Creuset vs Ninja: compare popularity
- Le Creuset vs Circulon: compare popularity
- Scanpan vs Tefal: compare popularity
- Scanpan vs Ninja: compare popularity
- Scanpan vs Circulon: compare popularity
- Tefal vs Ninja: compare popularity
- Tefal vs Circulon: compare popularity
- Ninja vs Circulon: compare popularity
- Compare any of these brands
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