Brandwave

How popular isCirculon?

In September 2026, people searched for Circulon by name about 500 times in New Zealand, a 13.8% decrease from the previous year. These searches made up 3.3% of all New Zealand frying pan brand searches, placing Circulon sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about frying pan brands, Circulon did not appear in any of the answers.

Search and AI answers in September 2026

Circulon is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. Le CreusetShare of searches 53%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. ScanpanShare of searches 19.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. NinjaShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TefalShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. CirculonShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

Circulon website (opens in a new tab)

Follow Circulon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top frying pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Circulon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Lodge1st
  3. Tefal3rd
  4. Le Creuset4th
  5. HexClad5th
  6. Ninja–
  7. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lodge4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HexClad1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about frying pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which frying pan brands compete with Circulon?

Circulon against frying pan brands in New Zealand, by month

Share of searches by month for Le Creuset, Scanpan, Ninja, Tefal, HexClad, Circulon, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanNinjaTefalHexCladCirculonLodge
Oct 202552.5%18.7%7.4%9.1%4.8%4.5%3.1%
Nov 202556.7%15.9%8.4%7.5%5.2%3.5%2.7%
Dec 202561.1%14.7%7.4%6%5.2%3.1%2.4%
Jan 202653.4%18.7%8.5%6.7%4.9%4.7%3.2%
Feb 202657.6%16.1%8.2%7%4.3%4%2.8%
Mar 202660.6%13.6%6.1%8.8%4%3.9%3%
Apr 202650.3%19.8%8.4%8.3%4.8%4.1%4.4%
May 202654.6%17.9%7.8%8.3%4.1%4.1%3.3%
Jun 202653.4%17.7%7.5%8.6%4.3%3.9%4.7%
Jul 202652.4%19.2%7.9%8.3%4.1%3.6%4.5%
Aug 202652.2%20.2%7.2%9.8%4.1%3.5%3%
Sep 202653%19.5%8.3%8.1%4.7%3.3%3.1%

  1. 1.Le Creuset

    53%

    Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.8 points.

  2. 2.Scanpan

    19.5%

    Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -0.6 points.

  3. 3.Ninja

    8.3%

    Moved from 4th to 3rd. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.1 points.

  4. 4.Tefal

    8.1%

    Moved from 3rd to 4th. 1.2K estimated branded searches, -20.6% vs prior month. Share -1.7 points.

  5. 5.HexClad

    4.7%

    Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.5 points.

  6. 6.Circulon

    3.3%

    Held 6th. 500 estimated branded searches, -10.7% vs prior month. Share -0.3 points.

  7. 7.Lodge

    3.1%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Circulon and its closest rivals

Every comparison with Circulon

12 comparisons

How has branded search demand for Circulon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Circulon in New Zealand fell from 580 to 500.
  • Across the 12 months ending September 2026, Circulon’s share of searches among frying pan brands in New Zealand decreased from 4.5% to 3.3%.
  • Across the 12 months ending September 2026, Circulon’s share of searches among frying pan brands in New Zealand peaked at 4.7% in January 2026 and was lowest at 3.1% in December 2025.

How did search popularity change for New Zealand frying pan brands in September 2026?

6 changes

  1. In September 2026, Ninja overtook Tefal to rank 3rd among frying pan brands in New Zealand, with 8.3% of the searches.

  2. In September 2026, Le Creuset gained share of searches among frying pan brands in New Zealand, from 52.2% to 53%.

  3. In September 2026, HexClad gained share of searches among frying pan brands in New Zealand, from 4.1% to 4.7%.

  4. In September 2026, Tefal lost share of searches among frying pan brands in New Zealand, from 9.8% to 8.1%.

  5. In September 2026, Scanpan lost share of searches among frying pan brands in New Zealand, from 20.2% to 19.5%.

  6. Circulon’s share of searches among frying pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.

How are Circulon’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Circulon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • circulon
  • circulon bakeware
  • circulon cast iron
  • circulon frypans
  • circulon pans

Do you work for Circulon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Circulon compete?

Circulon is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Griddle pan brands6th of 73.3%Show ranking
Cookware brands8th of 92.2%Show ranking
Frying pan brands6th of 73.3%Shown above
Induction pans brands5th of 73.4%Show ranking
Roasting pan brands4th of 44.1%Show ranking
Creator with pink hair and a pink jacket

Is Circulon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free