How popular isScanpan?
In September 2026, people searched for Scanpan by name about 3,250 times in New Zealand, a 26.5% increase from the previous year. These searches made up 19.5% of all New Zealand frying pan brand searches, placing Scanpan second out of seven brands. When we asked both ChatGPT and Google AI Overviews about frying pan brands, Scanpan appeared in four of the five answers and was the joint most recommended of the seven.
Scanpan is the second most searched of 7 competitors and the joint most recommended in AI answers.
Le CreusetShare of searches 53%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ScanpanShare of searches 19.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
NinjaShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TefalShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
HexCladShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top frying pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scanpan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Scanpan is the joint most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lodge4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Tefal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HexClad1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about frying pan brands
5 answers
Asked ChatGPT
“Which frying pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best frying pan brands in New Zealand?”
Asked ChatGPT
“What's the best frying pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best frying pan”
Searched Google, AI Overview
“cast iron pan nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which frying pan brands compete with Scanpan?
Share of searches by month for Le Creuset, Scanpan, Ninja, Tefal, HexClad, Circulon, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ninja | Tefal | HexClad | Circulon | Lodge |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 18.7% | 7.4% | 9.1% | 4.8% | 4.5% | 3.1% |
| Nov 2025 | 56.7% | 15.9% | 8.4% | 7.5% | 5.2% | 3.5% | 2.7% |
| Dec 2025 | 61.1% | 14.7% | 7.4% | 6% | 5.2% | 3.1% | 2.4% |
| Jan 2026 | 53.4% | 18.7% | 8.5% | 6.7% | 4.9% | 4.7% | 3.2% |
| Feb 2026 | 57.6% | 16.1% | 8.2% | 7% | 4.3% | 4% | 2.8% |
| Mar 2026 | 60.6% | 13.6% | 6.1% | 8.8% | 4% | 3.9% | 3% |
| Apr 2026 | 50.3% | 19.8% | 8.4% | 8.3% | 4.8% | 4.1% | 4.4% |
| May 2026 | 54.6% | 17.9% | 7.8% | 8.3% | 4.1% | 4.1% | 3.3% |
| Jun 2026 | 53.4% | 17.7% | 7.5% | 8.6% | 4.3% | 3.9% | 4.7% |
| Jul 2026 | 52.4% | 19.2% | 7.9% | 8.3% | 4.1% | 3.6% | 4.5% |
| Aug 2026 | 52.2% | 20.2% | 7.2% | 9.8% | 4.1% | 3.5% | 3% |
| Sep 2026 | 53% | 19.5% | 8.3% | 8.1% | 4.7% | 3.3% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53% | 8.1K | -2.1% | +0.8 points | |
| 2, held 2nd | 19.5% | 3K | -6.6% | -0.6 points | |
| 3, moved from 4th to 3rd | 8.3% | 1.3K | +11.4% | +1.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.1% | 1.2K | -20.6% | -1.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.7% | 710 | +9.2% | +0.5 points | |
| 6, held 6th | 3.3% | 500 | -10.7% | -0.3 points | |
| 7, held 7th | 3.1% | 480 | 0% | +0.1 points |
53%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +0.8 points.
2.
Scanpan19.5%
Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -0.6 points.
3.
Ninja8.3%
Moved from 4th to 3rd. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.1 points.
4.
Tefal8.1%
Moved from 3rd to 4th. 1.2K estimated branded searches, -20.6% vs prior month. Share -1.7 points.
5.
HexClad4.7%
Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.5 points.
6.
Circulon3.3%
Held 6th. 500 estimated branded searches, -10.7% vs prior month. Share -0.3 points.
7.
Lodge3.1%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Scanpan and its closest rivals
Every comparison with Scanpan
16 comparisons
How has branded search demand for Scanpan changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Scanpan in New Zealand rose from 2.6K to 3.3K.
- Across the 12 months ending September 2026, Scanpan’s share of searches among frying pan brands in New Zealand increased from 18.7% to 19.5%.
- Across the 12 months ending September 2026, Scanpan’s share of searches among frying pan brands in New Zealand peaked at 20.2% in August 2026 and was lowest at 13.6% in March 2026.
How did search popularity change for New Zealand frying pan brands in September 2026?
6 changes
In September 2026, Ninja overtook Tefal to rank 3rd among frying pan brands in New Zealand, with 8.3% of the searches.
In September 2026, Le Creuset gained share of searches among frying pan brands in New Zealand, from 52.2% to 53%.
In September 2026, HexClad gained share of searches among frying pan brands in New Zealand, from 4.1% to 4.7%.
In September 2026, Tefal lost share of searches among frying pan brands in New Zealand, from 9.8% to 8.1%.
In September 2026, Scanpan lost share of searches among frying pan brands in New Zealand, from 20.2% to 19.5%.
Circulon’s share of searches among frying pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.
How are Scanpan’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Scanpan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fry pan scanpan
- scanpan
- scanpan cast iron
- scanpan impact
- scanpan pans
- scanpan pots
- scanpan saucepan
- scanpan saute
- scanpan set
- scanpan stainless
- scanpan stockpot
- scanpan wok
Do you work for Scanpan? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Scanpan compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Grill pan brands | 2nd of 7 | 19.3% | Show ranking |
| Griddle pan brands | 2nd of 7 | 19.4% | Show ranking |
| Cookware brands | 2nd of 9 | 21.2% | Show ranking |
| Frying pan brands | 2nd of 7 | 19.5% | Shown above |
| Induction pans brands | 2nd of 7 | 20.1% | Show ranking |
| Pots and pans brands | 2nd of 7 | 19.3% | Show ranking |
| Roasting dish brands | 2nd of 5 | 21.8% | Show ranking |
| Roasting pan brands | 2nd of 4 | 23.4% | Show ranking |
Is Scanpan your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.