Roasting dish brands in New Zealand:Which are most popular?
In September 2026, Le Creuset was the most searched roasting dish brand in New Zealand, accounting for 62.2% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Le Creuset, Scanpan and Wiltshire were mentioned most often, in three of the five answers. Scanpan was recommended most often, coming first in two out of three responses that gave a list.
Le CreusetShare of searches 62.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
ScanpanShare of searches 21.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
PyrexShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
WiltshireShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
StaubShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top roasting dish brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Le Creuset, Scanpan and Wiltshire were mentioned most often, in three of the five answers. Scanpan was recommended most often, coming first in two out of three answers that gave a list. Le Creuset was second, and Pyrex was third. Staub, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Scanpan1st
- Le Creuset2nd
- Pyrex3rd
- Wiltshire4th
- Staub–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Le Creuset3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Scanpan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wiltshire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pyrex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roasting dish brands
5 answers
Asked ChatGPT
“Which roasting dish brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roasting dish brands in New Zealand?”
Asked ChatGPT
“What's the best roasting dish brand in New Zealand for oven cooking?”
Searched Google, AI Overview
“roasting dish”
Searched Google, AI Overview
“ceramic roasting dish”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which roasting dish brands do people search for most?
This chart shows how often people search Google for each roasting dish brand by name. Each line represents a brand's share of searches for all five roasting dish brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Scanpan, Pyrex, Wiltshire, Staub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Pyrex | Wiltshire | Staub |
|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 21.5% | 5.7% | 5.7% | 3.9% |
| Nov 2025 | 68.5% | 18.3% | 4.1% | 4.1% | 5.2% |
| Dec 2025 | 71.8% | 16.7% | 4.3% | 3.5% | 3.7% |
| Jan 2026 | 64.2% | 21.4% | 5.8% | 4.7% | 4% |
| Feb 2026 | 65.4% | 17.4% | 7.2% | 5.9% | 4.2% |
| Mar 2026 | 68.7% | 14.6% | 6.2% | 5.1% | 5.4% |
| Apr 2026 | 61.6% | 23.2% | 5.3% | 5.3% | 4.6% |
| May 2026 | 64.5% | 19.8% | 5.8% | 5.8% | 4.1% |
| Jun 2026 | 65% | 19.4% | 5.8% | 5.8% | 4.1% |
| Jul 2026 | 60.8% | 20.8% | 5.2% | 9.4% | 3.8% |
| Aug 2026 | 61.1% | 22.3% | 5.3% | 6.5% | 4.7% |
| Sep 2026 | 62.2% | 21.8% | 5.5% | 5.5% | 4.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.2% | 8.1K | -2.1% | +1.1 points | |
| 2, held 2nd | 21.8% | 2.8K | -6% | -0.5 points | |
| 3, moved from 4th to 3rd | 5.5% | 720 | 0% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.5% | 720 | -18.2% | -1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.8% | 630 | -1.6% | +0.1 points |
62.2%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +1.1 points.
2.
Scanpan21.8%
Held 2nd. 2.8K estimated branded searches, -6% vs prior month. Share -0.5 points.
3.
Pyrex5.5%
Moved from 4th to 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.
5.5%
Moved from 3rd to 4th. 720 estimated branded searches, -18.2% vs prior month. Share -1 points.
5.
Staub4.8%
Held 5th. 630 estimated branded searches, -1.6% vs prior month. Share +0.1 points.
Which brand is most popular in search among roasting dish brands in New Zealand?
5 brands
In September 2026, Le Creuset was the most searched among roasting dish brands in New Zealand, with an estimated 8.1K branded searches, 62.2% of all searches for the five we track. Scanpan is in 2nd place, 40.4 percentage points behind at 21.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Le Creuset | 63.3% → 62.2% | 71.8%Dec 2025 | 60.8%Jul 2026 | 1st |
| Scanpan | 21.5% → 21.8% | 23.2%Apr 2026 | 14.6%Mar 2026 | 2nd |
| Pyrex | 5.7% → 5.5% | 7.2%Feb 2026 | 4.1%Nov 2025 | 3rd |
| Wiltshire | 5.7% → 5.5% | 9.4%Jul 2026 | 3.5%Dec 2025 | 4th |
| Staub | 3.9% → 4.8% | 5.4%Mar 2026 | 3.7%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Le Creuset’s share of searches among roasting dish brands in New Zealand decreased from 63.3% to 62.2%.
- Across the 12 months ending September 2026, Staub’s share of searches among roasting dish brands in New Zealand increased from 3.9% to 4.8%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among roasting dish brands in New Zealand peaked at 71.8% in December 2025 and was lowest at 60.8% in July 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among roasting dish brands in New Zealand peaked at 23.2% in April 2026 and was lowest at 14.6% in March 2026.
- Across the 12 months ending September 2026, Pyrex’s share of searches among roasting dish brands in New Zealand peaked at 7.2% in February 2026 and was lowest at 4.1% in November 2025.
- Across the 12 months ending September 2026, Wiltshire’s share of searches among roasting dish brands in New Zealand peaked at 9.4% in July 2026 and was lowest at 3.5% in December 2025.
- Across the 12 months ending September 2026, Staub’s share of searches among roasting dish brands in New Zealand peaked at 5.4% in March 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, Scanpan, Pyrex and Wiltshire held steady: their share of searches among roasting dish brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand roasting dish brands in September 2026?
5 changes
In September 2026, Le Creuset gained share of searches among roasting dish brands in New Zealand, from 61.1% to 62.2%.
In September 2026, Wiltshire lost share of searches among roasting dish brands in New Zealand, from 6.5% to 5.5%.
In September 2026, Pyrex rose from 4th to 3rd among roasting dish brands in New Zealand.
Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026.
Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.2K to 2.8K in September 2026.
Compare popularity between leading brands
- Le Creuset vs Scanpan: compare popularity
- Le Creuset vs Pyrex: compare popularity
- Le Creuset vs Wiltshire: compare popularity
- Le Creuset vs Staub: compare popularity
- Scanpan vs Pyrex: compare popularity
- Scanpan vs Wiltshire: compare popularity
- Scanpan vs Staub: compare popularity
- Pyrex vs Wiltshire: compare popularity
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- Wiltshire vs Staub: compare popularity
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