Brandwave

Pyrex vs Staub:Which is more popular?

In September 2026, Pyrex had more branded searches than Staub among roasting dish brands in New Zealand. Pyrex had about 720 branded searches, while Staub had 630. Pyrex made up 5.5% of all roasting dish brand searches we track, and Staub accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about roasting dish brands, Pyrex appeared in two of the five answers and Staub in none.

Among roasting dish brands in New Zealand in September 2026

Who do people search for more?

Pyrex, about 14% more searches than Staub

Pyrex 720 searchesStaub 630 searches

Who does AI mention more?

Pyrex, mentioned in 2 of 5 answers, Staub in 0

Pyrex in 2 of 5Staub in 0 of 5

Who does AI recommend more?

Pyrex, the only one of the two named

Pyrex first in 2Staub never named

Follow Pyrex vs Staub and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top roasting dish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pyrex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Staub did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Le Creuset2nd
  3. Pyrex3rd
  4. Wiltshire4th
  5. Staub–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scanpan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wiltshire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pyrex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about roasting dish brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pyrex or Staub more popular in search?

This chart shows how often people search Google for Pyrex and Staub by name. Each line represents a brand's share of searches for all five roasting dish brands we track, month by month, from searches in New Zealand.

Pyrex and Staub among roasting dish brands in New Zealand, by month

Share of searches by month for Pyrex, Staub. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanPyrexWiltshireStaub
Oct 202563.3%21.5%5.7%5.7%3.9%
Nov 202568.5%18.3%4.1%4.1%5.2%
Dec 202571.8%16.7%4.3%3.5%3.7%
Jan 202664.2%21.4%5.8%4.7%4%
Feb 202665.4%17.4%7.2%5.9%4.2%
Mar 202668.7%14.6%6.2%5.1%5.4%
Apr 202661.6%23.2%5.3%5.3%4.6%
May 202664.5%19.8%5.8%5.8%4.1%
Jun 202665%19.4%5.8%5.8%4.1%
Jul 202660.8%20.8%5.2%9.4%3.8%
Aug 202661.1%22.3%5.3%6.5%4.7%
Sep 202662.2%21.8%5.5%5.5%4.8%

How has the Pyrex and Staub comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Staub took it in November 2025, Pyrex took it in December 2025.
  • Across the 12 months ending September 2026, Pyrex’s share of searches among roasting dish brands in New Zealand moved from 5.7% to 5.5%, and its estimated monthly branded searches moved from 590 to 720.
  • Across the 12 months ending September 2026, Staub’s share of searches among roasting dish brands in New Zealand moved from 3.9% to 4.8%, and its estimated monthly branded searches moved from 410 to 630.

How did search popularity change for New Zealand roasting dish brands in September 2026?

2 changes
  1. In September 2026, Pyrex rose from 4th to 3rd among roasting dish brands in New Zealand.

  2. Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Pyrex’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pyrex

1 branded search term

  • pyrex

Staub

2 branded search terms

  • staub
  • staub cocottes

How the Brand Demand Index is measured

Other head-to-heads among roasting dish brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.