How popular isScanpan?
In September 2026, people searched for Scanpan by name about 3,250 times in New Zealand, a 26.5% increase from the previous year. These searches made up 21.8% of all New Zealand roasting dish brand searches, placing Scanpan second out of five brands. When we asked both ChatGPT and Google AI Overviews about roasting dish brands, Scanpan appeared in three of the five answers and was the most recommended of the five.
Scanpan is the second most searched of 5 competitors and the most recommended in AI answers.
Le CreusetShare of searches 62.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
ScanpanShare of searches 21.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
PyrexShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
WiltshireShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
StaubShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top roasting dish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scanpan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Scanpan is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Scanpan1st
- Le Creuset2nd
- Pyrex3rd
- Wiltshire4th
- Staub–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Le Creuset3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Scanpan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wiltshire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pyrex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roasting dish brands
5 answers
Asked ChatGPT
“Which roasting dish brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roasting dish brands in New Zealand?”
Asked ChatGPT
“What's the best roasting dish brand in New Zealand for oven cooking?”
Searched Google, AI Overview
“roasting dish”
Searched Google, AI Overview
“ceramic roasting dish”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which roasting dish brands compete with Scanpan?
Share of searches by month for Le Creuset, Scanpan, Pyrex, Wiltshire, Staub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Pyrex | Wiltshire | Staub |
|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 21.5% | 5.7% | 5.7% | 3.9% |
| Nov 2025 | 68.5% | 18.3% | 4.1% | 4.1% | 5.2% |
| Dec 2025 | 71.8% | 16.7% | 4.3% | 3.5% | 3.7% |
| Jan 2026 | 64.2% | 21.4% | 5.8% | 4.7% | 4% |
| Feb 2026 | 65.4% | 17.4% | 7.2% | 5.9% | 4.2% |
| Mar 2026 | 68.7% | 14.6% | 6.2% | 5.1% | 5.4% |
| Apr 2026 | 61.6% | 23.2% | 5.3% | 5.3% | 4.6% |
| May 2026 | 64.5% | 19.8% | 5.8% | 5.8% | 4.1% |
| Jun 2026 | 65% | 19.4% | 5.8% | 5.8% | 4.1% |
| Jul 2026 | 60.8% | 20.8% | 5.2% | 9.4% | 3.8% |
| Aug 2026 | 61.1% | 22.3% | 5.3% | 6.5% | 4.7% |
| Sep 2026 | 62.2% | 21.8% | 5.5% | 5.5% | 4.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.2% | 8.1K | -2.1% | +1.1 points | |
| 2, held 2nd | 21.8% | 2.8K | -6% | -0.5 points | |
| 3, moved from 4th to 3rd | 5.5% | 720 | 0% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.5% | 720 | -18.2% | -1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.8% | 630 | -1.6% | +0.1 points |
62.2%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +1.1 points.
2.
Scanpan21.8%
Held 2nd. 2.8K estimated branded searches, -6% vs prior month. Share -0.5 points.
3.
Pyrex5.5%
Moved from 4th to 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.2 points.
5.5%
Moved from 3rd to 4th. 720 estimated branded searches, -18.2% vs prior month. Share -1 points.
5.
Staub4.8%
Held 5th. 630 estimated branded searches, -1.6% vs prior month. Share +0.1 points.
Compare popularity between Scanpan and its closest rivals
Every comparison with Scanpan
16 comparisons
How has branded search demand for Scanpan changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Scanpan in New Zealand rose from 2.6K to 3.3K.
- Across the 12 months ending September 2026, Scanpan’s share of searches among roasting dish brands in New Zealand peaked at 23.2% in April 2026 and was lowest at 14.6% in March 2026.
How did search popularity change for New Zealand roasting dish brands in September 2026?
5 changes
In September 2026, Le Creuset gained share of searches among roasting dish brands in New Zealand, from 61.1% to 62.2%.
In September 2026, Wiltshire lost share of searches among roasting dish brands in New Zealand, from 6.5% to 5.5%.
In September 2026, Pyrex rose from 4th to 3rd among roasting dish brands in New Zealand.
Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026.
Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.2K to 2.8K in September 2026.
How are Scanpan’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Scanpan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fry pan scanpan
- scanpan
- scanpan cast iron
- scanpan impact
- scanpan pans
- scanpan pots
- scanpan saucepan
- scanpan saute
- scanpan set
- scanpan stainless
- scanpan stockpot
- scanpan wok
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Where does Scanpan compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Grill pan brands | 2nd of 7 | 19.3% | Show ranking |
| Griddle pan brands | 2nd of 7 | 19.4% | Show ranking |
| Cookware brands | 2nd of 9 | 21.2% | Show ranking |
| Frying pan brands | 2nd of 7 | 19.5% | Show ranking |
| Induction pans brands | 2nd of 7 | 20.1% | Show ranking |
| Pots and pans brands | 2nd of 7 | 19.3% | Show ranking |
| Roasting dish brands | 2nd of 5 | 21.8% | Shown above |
| Roasting pan brands | 2nd of 4 | 23.4% | Show ranking |
Is Scanpan your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.