Brandwave

Cookware brands in New Zealand:Which brands are most popular in search?

In August 2026, Le Creuset was the most searched among cookware brands in New Zealand, with an estimated 17.1K branded searches and 66.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Le Creuset66.7%
  2. Scanpan19.2%
  3. Staub4.9%
  4. HexClad4.1%
  5. Circulon2.5%
  6. Tramontina1.8%
  7. Essteele0.66%

Follow cookware brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the pots, pans and cookware brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cookware brands in New Zealand, by month

Share of Search by month for Le Creuset, Scanpan, Staub, HexClad, Circulon. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetScanpanStaubHexCladCirculonTramontinaEssteele
Oct 202563.4%19.9%5.3%5.4%3.6%1.9%0.67%
Nov 202566.3%16.9%5.7%5.8%2.8%1.6%1%
Dec 202570.2%15.6%4.1%5.4%2.3%1.5%0.9%
Jan 202663.9%19.5%4.8%5.5%3.6%1.8%0.9%
Feb 202668.6%16.6%4.9%4.6%3%1.6%0.7%
Mar 202670.4%15.1%5.6%3.9%2.8%1.5%0.83%
Apr 202665%19.2%5%5%2.9%1.8%1%
May 202669.8%16.3%4.6%4.1%2.8%1.7%0.7%
Jun 202673.7%14.2%4.1%3.6%2.3%1.2%0.91%
Jul 202670.5%16.6%3.8%3.8%2.3%2.4%0.68%
Aug 202666.7%19.2%4.9%4.1%2.5%1.8%0.66%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Le Creuset

    66.7%

    held 1st · 17.1K estimated branded searches · -17.1% vs prior month · -3.8 points

  2. 2.Scanpan

    19.2%

    held 2nd · 4.9K estimated branded searches · +1.7% vs prior month · +2.6 points

  3. 3.Staub

    4.9%

    moved from 4th to 3rd · 1.3K estimated branded searches · +14.5% vs prior month · +1.2 points

  4. 4.HexClad

    4.1%

    moved from 3rd to 4th · 1.1K estimated branded searches · -3.6% vs prior month · +0.4 points

  5. 5.Circulon

    2.5%

    moved from 6th to 5th · 650 estimated branded searches · -4.4% vs prior month · +0.2 points

  6. 6.Tramontina

    1.8%

    moved from 5th to 6th · 470 estimated branded searches · -32.9% vs prior month · -0.6 points

  7. 7.Essteele

    0.66%

    held 7th · 170 estimated branded searches · -15% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among cookware brands in New Zealand?

In August 2026, Le Creuset was the most searched among cookware brands in New Zealand, with an estimated 17.1K branded searches and 66.7% estimated Share of Search within this set. Scanpan is in 2nd place, 47.5 percentage points behind at 19.2% Share of Search.

New Zealand cookware brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Le Creuset63.4% → 66.7%73.7%Jun 202663.4%Oct 20251st
Scanpan19.9% → 19.2%19.9%Oct 202514.2%Jun 20262nd
Staub5.3% → 4.9%5.7%Nov 20253.8%Jul 20264th → 3rd
HexClad5.4% → 4.1%5.8%Nov 20253.6%Jun 20263rd → 4th
Circulon3.6% → 2.5%3.6%Jan 20262.3%Jun 20265th
Tramontina1.9% → 1.8%2.4%Jul 20261.2%Jun 20266th
Essteele0.67% → 0.66%1%Apr 20260.66%Aug 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Le Creuset’s estimated Share of Search among cookware brands in New Zealand increased from 63.4% to 66.7%.
  • Across the 11 months ending August 2026, Scanpan’s estimated Share of Search among cookware brands in New Zealand decreased from 19.9% to 19.2%.
  • Across the 11 months ending August 2026, HexClad’s estimated Share of Search among cookware brands in New Zealand decreased from 5.4% to 4.1%.
  • Across the 11 months ending August 2026, Circulon’s estimated Share of Search among cookware brands in New Zealand decreased from 3.6% to 2.5%.
  • Across the 11 months ending August 2026, Le Creuset’s estimated Share of Search among cookware brands in New Zealand peaked at 73.7% in June 2026 and was lowest at 63.4% in October 2025.
  • Across the 11 months ending August 2026, Scanpan’s estimated Share of Search among cookware brands in New Zealand peaked at 19.9% in October 2025 and was lowest at 14.2% in June 2026.
  • Across the 11 months ending August 2026, Staub’s estimated Share of Search among cookware brands in New Zealand peaked at 5.7% in November 2025 and was lowest at 3.8% in July 2026.
  • Across the 11 months ending August 2026, HexClad’s estimated Share of Search among cookware brands in New Zealand peaked at 5.8% in November 2025 and was lowest at 3.6% in June 2026.
  • Across the 11 months ending August 2026, Circulon’s estimated Share of Search among cookware brands in New Zealand peaked at 3.6% in January 2026 and was lowest at 2.3% in June 2026.
  • Across the 11 months ending August 2026, Tramontina’s estimated Share of Search among cookware brands in New Zealand peaked at 2.4% in July 2026 and was lowest at 1.2% in June 2026.
  • Across the 11 months ending August 2026, Staub rose from 4th to 3rd among cookware brands in New Zealand.
  • Across the 11 months ending August 2026, HexClad fell from 3rd to 4th among cookware brands in New Zealand.
  • Across the 11 months ending August 2026, Tramontina and Essteele held steady: their estimated Share of Search among cookware brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand cookware brands in August 2026?

  1. In August 2026, Staub overtook HexClad to rank 3rd among cookware brands in New Zealand, at 4.9%.

  2. In August 2026, Scanpan gained estimated Share of Search among cookware brands in New Zealand, from 16.6% to 19.2%.

  3. In August 2026, Le Creuset lost estimated Share of Search among cookware brands in New Zealand, from 70.5% to 66.7%.

  4. In August 2026, Tramontina lost estimated Share of Search among cookware brands in New Zealand, from 2.4% to 1.8%.

  5. In August 2026, Circulon rose from 6th to 5th among cookware brands in New Zealand.

  6. Estimated monthly branded searches for Essteele in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record