Brandwave

How popular isPyrolux?

In October 2026, people searched for Pyrolux by name about 70 times in New Zealand, a 40% increase from the previous year. These searches made up 0.49% of all New Zealand cookware brand searches, placing Pyrolux tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about cookware brands, Pyrolux did not appear in any of the answers.

Search and AI answers in October 2026

Pyrolux is the tenth most searched of 10 competitors and not named in the AI answers we collected.

  1. Le CreusetShare of searches 50.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. ScanpanShare of searches 25.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. StaubShare of searches 5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TefalShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. PyroluxShare of searches 0.49%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pyrolux did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Tefal2nd
  3. GreenPan3rd
  4. Le Creuset4th
  5. Essteele5th
  6. Staub–
  7. HexClad–
  8. Tramontina–
  9. Circulon–
  10. Pyrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Essteele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Pyrolux compared with other New Zealand cookware brands?

Pyrolux against cookware brands in New Zealand, by month

Share of searches by month for Le Creuset, Scanpan, Staub, Tefal, GreenPan, HexClad, Tramontina, Circulon, Pyrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanStaubTefalGreenPanHexCladTramontinaCirculonEssteelePyrolux
Nov 202559.4%18.2%5.6%2.5%3.5%4.4%2.2%2.8%1.1%0.3%
Dec 202562.8%16.5%4%2%4.5%4.3%2%2.5%1%0.36%
Jan 202655.4%21.1%4.9%2.7%4%4%2.5%3.7%1.2%0.62%
Feb 202659.6%18.1%5%2.8%4.3%3.8%2.2%2.9%0.9%0.45%
Mar 202662.6%15.3%6.4%2.9%3.7%3%2%2.9%0.94%0.31%
Apr 202653.1%22.1%5.6%3.2%4.6%3.8%2.7%3.2%1.2%0.54%
May 202657.3%20%5.3%3.1%4.1%3.4%2.3%3%1.1%0.35%
Jun 202658.8%19.6%5.4%3.4%2.6%3.4%2%2.8%1.4%0.61%
Jul 202656%21.4%4.3%3.8%3.1%3.5%4%2.6%1%0.45%
Aug 202655%22.6%5.3%3.7%3.1%3.2%2.7%2.7%0.98%0.59%
Sep 202656%22.4%5.4%3.6%3.3%3.2%2.5%2.3%0.89%0.48%
Oct 202650.7%25.9%5%4.5%3.3%2.9%2.9%2.8%1.4%0.49%

  1. 1.Le Creuset

    50.7%

    Held 1st. 7.3K estimated branded searches, -10.7% vs prior month. Share -5.3 points.

  2. 2.Scanpan

    25.9%

    Held 2nd. 3.7K estimated branded searches, +14.2% vs prior month. Share +3.5 points.

  3. 3.Staub

    5%

    Held 3rd. 720 estimated branded searches, -8.9% vs prior month. Share -0.4 points.

  4. 4.Tefal

    4.5%

    Held 4th. 640 estimated branded searches, +20.8% vs prior month. Share +0.8 points.

  5. 5.GreenPan

    3.3%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.HexClad

    2.9%

    Held 6th. 420 estimated branded searches, -8.7% vs prior month. Share -0.2 points.

  7. 7.Tramontina

    2.9%

    Held 7th. 420 estimated branded searches, +16.7% vs prior month. Share +0.5 points.

  8. 8.Circulon

    2.8%

    Held 8th. 400 estimated branded searches, +21.2% vs prior month. Share +0.5 points.

  9. 9.Essteele

    1.4%

    Held 9th. 200 estimated branded searches, +53.8% vs prior month. Share +0.5 points.

  10. 10.Pyrolux

    0.49%

    Held 10th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Tefal sells other things too, so only its searches that name this product count here, like “tefal pans”.

Compare popularity between Pyrolux and its closest rivals

Every comparison with Pyrolux

9 comparisons

How has branded search demand for Pyrolux changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Pyrolux in New Zealand rose from 50 to 70.
  • Across the 12 months ending October 2026, Pyrolux’s share of searches among cookware brands in New Zealand held steady, from 0.3% to 0.49%.

How did search popularity change for New Zealand cookware brands in October 2026?

6 changes

  1. In October 2026, Scanpan gained share of searches among cookware brands in New Zealand, from 22.4% to 25.9%.

  2. In October 2026, Tefal gained share of searches among cookware brands in New Zealand, from 3.6% to 4.5%.

  3. In October 2026, Circulon gained share of searches among cookware brands in New Zealand, from 2.3% to 2.8%.

  4. In October 2026, Essteele gained share of searches among cookware brands in New Zealand, from 0.89% to 1.4%.

  5. In October 2026, Le Creuset lost share of searches among cookware brands in New Zealand, from 56% to 50.7%.

  6. HexClad’s share of searches among cookware brands in New Zealand has lost ground for 3 months in a row, from 3.5% to 2.9% in October 2026.

How are Pyrolux’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pyrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pyrolux

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How the Brand Demand Index is measured

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