Brandwave

Pyrolux vs Tramontina:Which is more popular in New Zealand?

In October 2026, Tramontina had more branded searches than Pyrolux among cookware brands in New Zealand. Tramontina had about 420 branded searches, while Pyrolux had 70. Tramontina made up 2.9% of all cookware brand searches we track, and Pyrolux accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about cookware brands, neither Pyrolux nor Tramontina appeared in any of the five answers.

Among cookware brands in New Zealand in October 2026

Who do people search for more?

Tramontina, about 6 searches for every 1 for Pyrolux

Tramontina 420 searchesPyrolux 70 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Pyrolux in 0 of 5Tramontina in 0 of 5

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Pyrolux nor Tramontina showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scanpan1st
  2. Tefal2nd
  3. GreenPan3rd
  4. Le Creuset4th
  5. Essteele5th
  6. Staub–
  7. HexClad–
  8. Tramontina–
  9. Circulon–
  10. Pyrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Essteele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pyrolux or Tramontina more popular in search?

This chart shows how often people search Google for Pyrolux and Tramontina by name. Each line represents a brand's share of searches for all ten cookware brands we track, month by month, from searches in New Zealand.

Pyrolux and Tramontina among cookware brands in New Zealand, by month

Share of searches by month for Tramontina, Pyrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanStaubTefalGreenPanHexCladTramontinaCirculonEssteelePyrolux
Nov 202559.4%18.2%5.6%2.5%3.5%4.4%2.2%2.8%1.1%0.3%
Dec 202562.8%16.5%4%2%4.5%4.3%2%2.5%1%0.36%
Jan 202655.4%21.1%4.9%2.7%4%4%2.5%3.7%1.2%0.62%
Feb 202659.6%18.1%5%2.8%4.3%3.8%2.2%2.9%0.9%0.45%
Mar 202662.6%15.3%6.4%2.9%3.7%3%2%2.9%0.94%0.31%
Apr 202653.1%22.1%5.6%3.2%4.6%3.8%2.7%3.2%1.2%0.54%
May 202657.3%20%5.3%3.1%4.1%3.4%2.3%3%1.1%0.35%
Jun 202658.8%19.6%5.4%3.4%2.6%3.4%2%2.8%1.4%0.61%
Jul 202656%21.4%4.3%3.8%3.1%3.5%4%2.6%1%0.45%
Aug 202655%22.6%5.3%3.7%3.1%3.2%2.7%2.7%0.98%0.59%
Sep 202656%22.4%5.4%3.6%3.3%3.2%2.5%2.3%0.89%0.48%
Oct 202650.7%25.9%5%4.5%3.3%2.9%2.9%2.8%1.4%0.49%

How has branded search for Pyrolux and Tramontina changed in New Zealand over the last 12 months?

3 findings
  • Tramontina was ahead of Pyrolux in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Pyrolux’s share of searches among cookware brands in New Zealand moved from 0.3% to 0.49%, and its estimated monthly branded searches moved from 50 to 70.
  • Across the 12 months ending October 2026, Tramontina’s share of searches among cookware brands in New Zealand moved from 2.2% to 2.9%, and its estimated monthly branded searches moved from 370 to 420.

How did search popularity change for New Zealand cookware brands in October 2026?

2 changes

  1. Estimated monthly branded searches for Pyrolux in New Zealand rose 40% over 12 measured months, from 50 to 70 in October 2026.

  2. Estimated monthly branded searches for Tramontina in New Zealand rose 13.5% over 12 measured months, from 370 to 420 in October 2026.

How are Pyrolux’s and Tramontina’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Pyrolux’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pyrolux

1 branded search term

  • pyrolux

Tramontina

7 branded search terms

  • frying pan tramontina
  • pan tramontina
  • tramontina
  • tramontina cast iron
  • tramontina cookware
  • tramontina dutch oven
  • tramontina pots

How the Brand Demand Index is measured

Other head-to-heads among cookware brands

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