Brandwave

How popular isPyrolux?

In September 2026, people searched for Pyrolux by name about 70 times in New Zealand, about the same as the previous year. These searches made up 0.45% of all New Zealand grill pan brand searches, placing Pyrolux seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about grill pan brands, Pyrolux appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Pyrolux is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Le CreusetShare of searches 52.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ScanpanShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. OoniShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NinjaShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PyroluxShare of searches 0.45%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top grill pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pyrolux was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pyrolux is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Scanpan3rd
  4. Pyrolux4th
  5. Ooni–
  6. Ninja–
  7. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scanpan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which grill pan brands compete with Pyrolux?

Pyrolux against grill pan brands in New Zealand, by month

Share of searches by month for Le Creuset, Scanpan, Ooni, Ninja, HexClad, Lodge, Pyrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanOoniNinjaHexCladLodgePyrolux
Oct 202551.8%18.4%14.2%7.3%4.7%3.1%0.55%
Nov 202550.5%14.2%20.4%7.5%4.6%2.4%0.25%
Dec 202558%14%13.3%7.1%5%2.3%0.34%
Jan 202652.4%18.4%12.4%8.3%4.8%3.1%0.59%
Feb 202657.8%16.1%10.3%8.2%4.3%2.8%0.44%
Mar 202662.9%14.1%9.1%6.3%4.2%3.1%0.32%
Apr 202652.2%20.5%8.5%8.7%5%4.5%0.54%
May 202657.1%18.7%8%8.1%4.3%3.4%0.36%
Jun 202655.9%18.5%7.8%7.8%4.5%4.9%0.62%
Jul 202654.9%20.1%7.2%8.3%4.3%4.7%0.46%
Aug 202652.9%20.4%11.6%7.3%4.2%3.1%0.58%
Sep 202652.4%19.3%11.9%8.2%4.6%3.1%0.45%

  1. 1.Le Creuset

    52.4%

    Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.5 points.

  2. 2.Scanpan

    19.3%

    Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -1.1 points.

  3. 3.Ooni

    11.9%

    Held 3rd. 1.8K estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  4. 4.Ninja

    8.2%

    Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.9 points.

  5. 5.HexClad

    4.6%

    Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.4 points.

  6. 6.Lodge

    3.1%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Pyrolux

    0.45%

    Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare popularity between Pyrolux and its closest rivals

Every comparison with Pyrolux

6 comparisons

How has branded search demand for Pyrolux changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pyrolux in New Zealand held steady at 70.
  • Across the 12 months ending September 2026, Pyrolux’s share of searches among grill pan brands in New Zealand held steady, from 0.55% to 0.45%.

How did search popularity change for New Zealand grill pan brands in September 2026?

5 changes

  1. In September 2026, Ninja gained share of searches among grill pan brands in New Zealand, from 7.3% to 8.2%.

  2. In September 2026, Scanpan lost share of searches among grill pan brands in New Zealand, from 20.4% to 19.3%.

  3. Le Creuset’s share of searches among grill pan brands in New Zealand has lost ground for 3 months in a row, from 55.9% to 52.4% in September 2026.

  4. Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

  5. Estimated monthly branded searches for HexClad in New Zealand rose 18.3% over 12 measured months, from 600 to 710 in September 2026.

How are Pyrolux’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pyrolux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pyrolux

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How the Brand Demand Index is measured

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