Scanpan vs Tefal:Which is more popular?
In September 2026, Scanpan had more branded searches than Tefal among cookware brands in New Zealand. Scanpan had about 3,250 branded searches, while Tefal had 1,410. Scanpan made up 21.2% of all cookware brand searches we track, and Tefal accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about cookware brands, Scanpan appeared in all five answers and Tefal in four. Scanpan was mentioned before Tefal in every answer.
Who do people search for more?
Scanpan, about 2 searches for every 1 for Tefal
Who does AI mention more?
Scanpan, mentioned in every answer we collected
Who does AI recommend more?
Scanpan, named ahead of Tefal in every answer
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scanpan appeared in all five answers. Tefal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Scanpan was listed before Tefal in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Scanpan1st
Tefal2nd
GreenPan3rd
Le Creuset4th
Essteele5th
Staub–
HexClad–
Tramontina–
Circulon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Essteele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which cookware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cookware brands in New Zealand?”
Asked ChatGPT
“What's the best cookware brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“pots and pans nz”
Searched Google, AI Overview
“non stick cookware”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Scanpan or Tefal more popular in search?
This chart shows how often people search Google for Scanpan and Tefal by name. Each line represents a brand's share of searches for all nine cookware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Scanpan, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Tefal | Staub | GreenPan | HexClad | Tramontina | Circulon | Essteele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 19.8% | 10% | 4.7% | 4.5% | 3.6% | 2.2% | 3.2% | 0.69% |
| Nov 2025 | 55.8% | 17% | 8.7% | 5.3% | 3.3% | 4.1% | 2.1% | 2.7% | 1.1% |
| Dec 2025 | 60% | 15.7% | 6.6% | 3.9% | 4.3% | 4.1% | 1.9% | 2.4% | 0.99% |
| Jan 2026 | 52.9% | 20.1% | 7.6% | 4.7% | 3.9% | 3.8% | 2.4% | 3.5% | 1.1% |
| Feb 2026 | 56.6% | 17.2% | 8% | 4.9% | 4.1% | 3.6% | 2.1% | 2.7% | 0.85% |
| Mar 2026 | 58.5% | 14.3% | 9.5% | 5.9% | 3.5% | 2.8% | 1.9% | 2.7% | 0.88% |
| Apr 2026 | 50.1% | 20.8% | 9.3% | 5.2% | 4.3% | 3.6% | 2.6% | 3.1% | 1.1% |
| May 2026 | 53.7% | 18.8% | 9.3% | 5.1% | 3.9% | 3.2% | 2.2% | 2.8% | 0.99% |
| Jun 2026 | 55.3% | 18.4% | 9.6% | 5.2% | 2.5% | 3.2% | 1.8% | 2.7% | 1.3% |
| Jul 2026 | 52.9% | 20.2% | 9.4% | 4.2% | 2.9% | 3.3% | 3.8% | 2.4% | 0.97% |
| Aug 2026 | 51.2% | 21% | 10.7% | 5.1% | 2.9% | 3% | 2.6% | 2.6% | 0.91% |
| Sep 2026 | 53.1% | 21.2% | 9.2% | 5.1% | 3.1% | 3% | 2.3% | 2.2% | 0.85% |
How has the Scanpan and Tefal comparison changed over the last 12 months?
3 findings
- Scanpan was ahead of Tefal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among cookware brands in New Zealand moved from 19.8% to 21.2%, and its estimated monthly branded searches moved from 2.6K to 3.3K.
- Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in New Zealand moved from 10% to 9.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
How did search popularity change for New Zealand cookware brands in September 2026?
2 changes
In September 2026, Tefal lost share of searches among cookware brands in New Zealand, from 10.7% to 9.2%.
Scanpan’s share of searches among cookware brands in New Zealand has gained ground for 3 months in a row, from 18.4% to 21.2% in September 2026.
How are branded searches counted?
25 search terms
Brandwave collects information about searches that people make online using Scanpan’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scanpan
12 branded search terms
- fry pan scanpan
- scanpan
- scanpan cast iron
- scanpan impact
- scanpan pans
- scanpan pots
- scanpan saucepan
- scanpan saute
- scanpan set
- scanpan stainless
- scanpan stockpot
- scanpan wok
Tefal
13 branded search terms
- multicooker tefal
- tefal
- tefal actifry
- tefal cook set
- tefal cookware
- tefal ingenio
- tefal jamie oliver
- tefal saucepans
- tefal set
- tefal thermosignal
- tefal ultimate
- tefal unlimited
- tefal vok
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