Le Creuset vs Staub:Which is more popular?
In September 2026, Le Creuset had more branded searches than Staub among cookware brands in New Zealand. Le Creuset had about 8,140 branded searches, while Staub had 780. Le Creuset made up 53.1% of all cookware brand searches we track, and Staub accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about cookware brands, Le Creuset appeared in three of the five answers and Staub in none.
Who do people search for more?
Le Creuset, about 10 searches for every 1 for Staub
Who does AI mention more?
Le Creuset, mentioned in 3 of 5 answers, Staub in 0
Who does AI recommend more?
Le Creuset, the only one of the two named
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Staub did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Scanpan1st
Tefal2nd
GreenPan3rd- Le Creuset4th
Essteele5th
Staub–
HexClad–
Tramontina–
Circulon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Essteele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which cookware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cookware brands in New Zealand?”
Asked ChatGPT
“What's the best cookware brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“pots and pans nz”
Searched Google, AI Overview
“non stick cookware”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Le Creuset or Staub more popular in search?
This chart shows how often people search Google for Le Creuset and Staub by name. Each line represents a brand's share of searches for all nine cookware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Staub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Tefal | Staub | GreenPan | HexClad | Tramontina | Circulon | Essteele |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 19.8% | 10% | 4.7% | 4.5% | 3.6% | 2.2% | 3.2% | 0.69% |
| Nov 2025 | 55.8% | 17% | 8.7% | 5.3% | 3.3% | 4.1% | 2.1% | 2.7% | 1.1% |
| Dec 2025 | 60% | 15.7% | 6.6% | 3.9% | 4.3% | 4.1% | 1.9% | 2.4% | 0.99% |
| Jan 2026 | 52.9% | 20.1% | 7.6% | 4.7% | 3.9% | 3.8% | 2.4% | 3.5% | 1.1% |
| Feb 2026 | 56.6% | 17.2% | 8% | 4.9% | 4.1% | 3.6% | 2.1% | 2.7% | 0.85% |
| Mar 2026 | 58.5% | 14.3% | 9.5% | 5.9% | 3.5% | 2.8% | 1.9% | 2.7% | 0.88% |
| Apr 2026 | 50.1% | 20.8% | 9.3% | 5.2% | 4.3% | 3.6% | 2.6% | 3.1% | 1.1% |
| May 2026 | 53.7% | 18.8% | 9.3% | 5.1% | 3.9% | 3.2% | 2.2% | 2.8% | 0.99% |
| Jun 2026 | 55.3% | 18.4% | 9.6% | 5.2% | 2.5% | 3.2% | 1.8% | 2.7% | 1.3% |
| Jul 2026 | 52.9% | 20.2% | 9.4% | 4.2% | 2.9% | 3.3% | 3.8% | 2.4% | 0.97% |
| Aug 2026 | 51.2% | 21% | 10.7% | 5.1% | 2.9% | 3% | 2.6% | 2.6% | 0.91% |
| Sep 2026 | 53.1% | 21.2% | 9.2% | 5.1% | 3.1% | 3% | 2.3% | 2.2% | 0.85% |
How has the Le Creuset and Staub comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Staub in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in New Zealand moved from 51.2% to 53.1%, and its estimated monthly branded searches moved from 6.7K to 8.1K.
- Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in New Zealand moved from 4.7% to 5.1%, and its estimated monthly branded searches moved from 610 to 780.
How did search popularity change for New Zealand cookware brands in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among cookware brands in New Zealand, from 51.2% to 53.1%.
Estimated monthly branded searches for Staub in New Zealand rose 27.9% over 12 measured months, from 610 to 780 in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
9 branded search terms
- le creuset
- le creuset cookware
- le creuset kettle
- le creuset mugs
- le creuset outlet
- le creuset pot
- le creuset sale
- lecreuset
- lecreuset cookware
Staub
5 branded search terms
- staub
- staub cast iron
- staub cocottes
- staub frying pan
- staub pots
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