How popular isStaub in search?
In August 2026, there were an estimated 1.3K branded searches for Staub in New Zealand which is up 23.5% over the last 11 months. Staub holds 4.9% estimated Share of Search among New Zealand cookware brands and is ranked 3rd of 7 competitors for search popularity.
Le Creuset66.7%
Scanpan19.2%
Staub4.9%
HexClad4.1%
Circulon2.5%
Tramontina1.8%
Essteele0.66%
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Which cookware brands compete with Staub?
Share of Search by month for Le Creuset, Scanpan, Staub, HexClad, Circulon. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Scanpan | Staub | HexClad | Circulon | Tramontina | Essteele |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 19.9% | 5.3% | 5.4% | 3.6% | 1.9% | 0.67% |
| Nov 2025 | 66.3% | 16.9% | 5.7% | 5.8% | 2.8% | 1.6% | 1% |
| Dec 2025 | 70.2% | 15.6% | 4.1% | 5.4% | 2.3% | 1.5% | 0.9% |
| Jan 2026 | 63.9% | 19.5% | 4.8% | 5.5% | 3.6% | 1.8% | 0.9% |
| Feb 2026 | 68.6% | 16.6% | 4.9% | 4.6% | 3% | 1.6% | 0.7% |
| Mar 2026 | 70.4% | 15.1% | 5.6% | 3.9% | 2.8% | 1.5% | 0.83% |
| Apr 2026 | 65% | 19.2% | 5% | 5% | 2.9% | 1.8% | 1% |
| May 2026 | 69.8% | 16.3% | 4.6% | 4.1% | 2.8% | 1.7% | 0.7% |
| Jun 2026 | 73.7% | 14.2% | 4.1% | 3.6% | 2.3% | 1.2% | 0.91% |
| Jul 2026 | 70.5% | 16.6% | 3.8% | 3.8% | 2.3% | 2.4% | 0.68% |
| Aug 2026 | 66.7% | 19.2% | 4.9% | 4.1% | 2.5% | 1.8% | 0.66% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.7% | 17.1K | -17.1% | -3.8 points | |
| 2, held 2nd | 19.2% | 4.9K | +1.7% | +2.6 points | |
| 3, moved from 4th to 3rd | 4.9% | 1.3K | +14.5% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.1% | 1.1K | -3.6% | +0.4 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 2.5% | 650 | -4.4% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.8% | 470 | -32.9% | -0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.66% | 170 | -15% | 0 points |
66.7%
held 1st · 17.1K estimated branded searches · -17.1% vs prior month · -3.8 points
2.
Scanpan19.2%
held 2nd · 4.9K estimated branded searches · +1.7% vs prior month · +2.6 points
3.
Staub4.9%
moved from 4th to 3rd · 1.3K estimated branded searches · +14.5% vs prior month · +1.2 points
4.
HexClad4.1%
moved from 3rd to 4th · 1.1K estimated branded searches · -3.6% vs prior month · +0.4 points
5.
Circulon2.5%
moved from 6th to 5th · 650 estimated branded searches · -4.4% vs prior month · +0.2 points
1.8%
moved from 5th to 6th · 470 estimated branded searches · -32.9% vs prior month · -0.6 points
7.
Essteele0.66%
held 7th · 170 estimated branded searches · -15% vs prior month · 0 points
Compare search popularity between Staub and its closest rivals
How has branded search demand for Staub changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Staub in New Zealand rose from 1K to 1.3K.
- Across the 11 months ending August 2026, Staub’s estimated Share of Search among cookware brands in New Zealand peaked at 5.7% in November 2025 and was lowest at 3.8% in July 2026.
- Across the 11 months ending August 2026, Staub rose from 4th to 3rd among cookware brands in New Zealand.
How did search popularity change for New Zealand cookware brands in August 2026?
6 changes
In August 2026, Staub overtook HexClad to rank 3rd among cookware brands in New Zealand, at 4.9%.
In August 2026, Scanpan gained estimated Share of Search among cookware brands in New Zealand, from 16.6% to 19.2%.
In August 2026, Le Creuset lost estimated Share of Search among cookware brands in New Zealand, from 70.5% to 66.7%.
In August 2026, Tramontina lost estimated Share of Search among cookware brands in New Zealand, from 2.4% to 1.8%.
In August 2026, Circulon rose from 6th to 5th among cookware brands in New Zealand.
Estimated monthly branded searches for Essteele in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
How is Staub measured?
Brandwave collects information about searches that people make online using Staub’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- staub
- staub cast iron
- staub cocottes
- staub frying pan
- staub near me
- staub new zealand
- staub nz
- staub online
- staub pots
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Is Staub your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.