Circulon vs Staub:Which is more popular by branded search in New Zealand?
In August 2026, Staub had more branded searches than Circulon among cookware brands in New Zealand. Staub was estimated to have 1.3K branded searches compared to Circulon’s 650, and held a 4.9% Share of Search versus Circulon’s 2.5%.
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Which is more popular in search, Circulon or Staub?
Compare the pots, pans and cookware brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Staub, Circulon. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Scanpan | Staub | HexClad | Circulon | Tramontina | Essteele |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 19.9% | 5.3% | 5.4% | 3.6% | 1.9% | 0.67% |
| Nov 2025 | 66.3% | 16.9% | 5.7% | 5.8% | 2.8% | 1.6% | 1% |
| Dec 2025 | 70.2% | 15.6% | 4.1% | 5.4% | 2.3% | 1.5% | 0.9% |
| Jan 2026 | 63.9% | 19.5% | 4.8% | 5.5% | 3.6% | 1.8% | 0.9% |
| Feb 2026 | 68.6% | 16.6% | 4.9% | 4.6% | 3% | 1.6% | 0.7% |
| Mar 2026 | 70.4% | 15.1% | 5.6% | 3.9% | 2.8% | 1.5% | 0.83% |
| Apr 2026 | 65% | 19.2% | 5% | 5% | 2.9% | 1.8% | 1% |
| May 2026 | 69.8% | 16.3% | 4.6% | 4.1% | 2.8% | 1.7% | 0.7% |
| Jun 2026 | 73.7% | 14.2% | 4.1% | 3.6% | 2.3% | 1.2% | 0.91% |
| Jul 2026 | 70.5% | 16.6% | 3.8% | 3.8% | 2.3% | 2.4% | 0.68% |
| Aug 2026 | 66.7% | 19.2% | 4.9% | 4.1% | 2.5% | 1.8% | 0.66% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Circulon and Staub comparison changed over the last 12 months?
3 findings
- Staub was ahead of Circulon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Circulon’s estimated Share of Search among cookware brands in New Zealand moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 690 to 650.
- Across the 11 months ending August 2026, Staub’s estimated Share of Search among cookware brands in New Zealand moved from 5.3% to 4.9%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for New Zealand cookware brands in August 2026?
2 changes
In August 2026, Staub overtook HexClad to rank 3rd among cookware brands in New Zealand, at 4.9%.
In August 2026, Circulon rose from 6th to 5th among cookware brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Circulon’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.