Brandwave

How popular isStaub?

In September 2026, people searched for Staub by name about 780 times in New Zealand, a 27.9% increase from the previous year. These searches made up 5.7% of all New Zealand cast iron skillet brand searches, placing Staub third out of five brands. When we asked both ChatGPT and Google AI Overviews about cast iron skillet brands, Staub appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Staub is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Le CreusetShare of searches 73.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. OoniShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. StaubShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. LodgeShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. VictoriaShare of searches 0.09%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Staub website (opens in a new tab)

Follow Staub and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top cast iron skillet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Staub was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Staub is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Victoria2nd
  3. Le Creuset3rd
  4. Staub4th
  5. Ooni–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victoria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cast iron skillet brands

5 answers

  • Asked ChatGPT

    “Which cast iron skillet brand should I buy in New Zealand?”

    1. 1Lodge
    2. 2Victoria
    3. 3Le Creuset

  • Asked ChatGPT

    “What are the best cast iron skillet brands in New Zealand?”

    1. 1Lodge
    2. 2Victoria
    3. 3Le Creuset
    4. 4Staub

  • Asked ChatGPT

    “What's the best cast iron skillet brand in New Zealand for everyday cooking?”

    1. 1Lodge
    2. 2Le Creuset

  • Searched Google, AI Overview

    “cast iron pan nz”

    1. 1Lodge

  • Searched Google, AI Overview

    “seasoned cast iron pan”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which cast iron skillet brands compete with Staub?

    Staub against cast iron skillet brands in New Zealand, by month

    Share of searches by month for Le Creuset, Ooni, Staub, Lodge. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLe CreusetOoniStaubLodgeVictoria
    Oct 202571.6%19.6%4.4%4.2%0.11%
    Nov 202565.4%26.4%4.9%3.2%0.07%
    Dec 202575.7%17.3%3.9%3%0.06%
    Jan 202673.6%17.3%4.6%4.4%0.09%
    Feb 202677.3%13.8%5%3.8%0.12%
    Mar 202678.6%11.4%6.1%3.9%0.1%
    Apr 202675.4%12.3%5.6%6.5%0.22%
    May 202679%11.1%5%4.7%0.1%
    Jun 202677.5%10.8%4.9%6.9%0.1%
    Jul 202678.1%10.3%4.9%6.7%0.09%
    Aug 202673.8%16.2%5.7%4.3%0.09%
    Sep 202673.3%16.6%5.7%4.3%0.09%

    1. 1.Le Creuset

      73.3%

      Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.5 points.

    2. 2.Ooni

      16.6%

      Held 2nd. 1.8K estimated branded searches, +1.1% vs prior month. Share +0.4 points.

    3. 3.Staub

      5.7%

      Held 3rd. 630 estimated branded searches, -1.6% vs prior month. Share 0 points.

    4. 4.Lodge

      4.3%

      Held 4th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

    5. 5.Victoria

      0.09%

      Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Staub and its closest rivals

    Every comparison with Staub

    13 comparisons

    How has branded search demand for Staub changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Staub in New Zealand rose from 610 to 780.
    • Across the 12 months ending September 2026, Staub’s share of searches among cast iron skillet brands in New Zealand increased from 4.4% to 5.7%.
    • Across the 12 months ending September 2026, Staub’s share of searches among cast iron skillet brands in New Zealand peaked at 6.1% in March 2026 and was lowest at 3.9% in December 2025.

    How did search popularity change for New Zealand cast iron skillet brands in September 2026?

    3 changes

    1. Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026.

    2. Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

    3. Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026.

    How are Staub’s branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Staub’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • staub
    • staub cast iron
    • staub cocottes
    • staub frying pan
    • staub pots

    Do you work for Staub? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Staub compete?

    Staub is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Griddle pan brands5th of 74.1%Show ranking
    Cookware brands4th of 95.1%Show ranking
    Roasting dish brands5th of 54.8%Show ranking
    Cast iron skillet brands3rd of 55.7%Shown above
    Creator with pink hair and a pink jacket

    Is Staub your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free