Brandwave

Le Creuset vs Staub:Which is more popular?

In September 2026, Le Creuset had more branded searches than Staub among cast iron skillet brands in New Zealand. Le Creuset had about 8,090 branded searches, while Staub had 630. Le Creuset made up 73.3% of all cast iron skillet brand searches we track, and Staub accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about cast iron skillet brands, Le Creuset appeared in three of the five answers and Staub in one. Le Creuset was mentioned before Staub in every answer.

Among cast iron skillet brands in New Zealand in September 2026

Who do people search for more?

Le Creuset, about 13 searches for every 1 for Staub

Le Creuset 8.1K searchesStaub 630 searches

Who does AI mention more?

Le Creuset, mentioned in 3 of 5 answers, Staub in 1

Le Creuset in 3 of 5Staub in 1 of 5

Who does AI recommend more?

Le Creuset, named ahead of Staub in every answer

Le Creuset first in 3Staub never first

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Top cast iron skillet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Staub was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Le Creuset was listed before Staub in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Victoria2nd
  3. Le Creuset3rd
  4. Staub4th
  5. Ooni–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Le Creuset3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victoria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cast iron skillet brands

5 answers

  • Asked ChatGPT

    “Which cast iron skillet brand should I buy in New Zealand?”

    1. 1Lodge
    2. 2Victoria
    3. 3Le Creuset

  • Asked ChatGPT

    “What are the best cast iron skillet brands in New Zealand?”

    1. 1Lodge
    2. 2Victoria
    3. 3Le Creuset
    4. 4Staub

  • Asked ChatGPT

    “What's the best cast iron skillet brand in New Zealand for everyday cooking?”

    1. 1Lodge
    2. 2Le Creuset

  • Searched Google, AI Overview

    “cast iron pan nz”

    1. 1Lodge

  • Searched Google, AI Overview

    “seasoned cast iron pan”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Le Creuset or Staub more popular in search?

    This chart shows how often people search Google for Le Creuset and Staub by name. Each line represents a brand's share of searches for all five cast iron skillet brands we track, month by month, from searches in New Zealand.

    Le Creuset and Staub among cast iron skillet brands in New Zealand, by month

    Share of searches by month for Le Creuset, Staub. The figures are in the table below the chart.

    View monthly share of searches table
    MonthLe CreusetOoniStaubLodgeVictoria
    Oct 202571.6%19.6%4.4%4.2%0.11%
    Nov 202565.4%26.4%4.9%3.2%0.07%
    Dec 202575.7%17.3%3.9%3%0.06%
    Jan 202673.6%17.3%4.6%4.4%0.09%
    Feb 202677.3%13.8%5%3.8%0.12%
    Mar 202678.6%11.4%6.1%3.9%0.1%
    Apr 202675.4%12.3%5.6%6.5%0.22%
    May 202679%11.1%5%4.7%0.1%
    Jun 202677.5%10.8%4.9%6.9%0.1%
    Jul 202678.1%10.3%4.9%6.7%0.09%
    Aug 202673.8%16.2%5.7%4.3%0.09%
    Sep 202673.3%16.6%5.7%4.3%0.09%

    How has the Le Creuset and Staub comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand cast iron skillet brands in September 2026?

    2 changes

    1. Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026.

    2. Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026.

    How are branded searches counted?

    9 search terms

    Brandwave collects information about searches that people make online using Le Creuset’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Le Creuset

    7 branded search terms

    • le creuset
    • le creuset kettle
    • le creuset mugs
    • le creuset outlet
    • le creuset pot
    • le creuset sale
    • lecreuset

    Staub

    2 branded search terms

    • staub
    • staub cocottes

    How the Brand Demand Index is measured

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