Ooni vs Staub:Which is more popular?
In September 2026, Ooni had more branded searches than Staub among cast iron skillet brands in New Zealand. Ooni had about 1,830 branded searches, while Staub had 630. Ooni made up 16.6% of all cast iron skillet brand searches we track, and Staub accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about cast iron skillet brands, Staub appeared in one of the five answers and Ooni in none.
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Top cast iron skillet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Staub was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ooni did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lodge1st
Victoria2nd
Le Creuset3rd
Staub4th
Ooni–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victoria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cast iron skillet brands
5 answers
Asked ChatGPT
“Which cast iron skillet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cast iron skillet brands in New Zealand?”
Asked ChatGPT
“What's the best cast iron skillet brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cast iron pan nz”
Searched Google, AI Overview
“seasoned cast iron pan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ooni or Staub more popular in search?
This chart shows how often people search Google for Ooni and Staub by name. Each line represents a brand's share of searches for all five cast iron skillet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ooni, Staub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Ooni | Staub | Lodge | Victoria |
|---|---|---|---|---|---|
| Oct 2025 | 71.6% | 19.6% | 4.4% | 4.2% | 0.11% |
| Nov 2025 | 65.4% | 26.4% | 4.9% | 3.2% | 0.07% |
| Dec 2025 | 75.7% | 17.3% | 3.9% | 3% | 0.06% |
| Jan 2026 | 73.6% | 17.3% | 4.6% | 4.4% | 0.09% |
| Feb 2026 | 77.3% | 13.8% | 5% | 3.8% | 0.12% |
| Mar 2026 | 78.6% | 11.4% | 6.1% | 3.9% | 0.1% |
| Apr 2026 | 75.4% | 12.3% | 5.6% | 6.5% | 0.22% |
| May 2026 | 79% | 11.1% | 5% | 4.7% | 0.1% |
| Jun 2026 | 77.5% | 10.8% | 4.9% | 6.9% | 0.1% |
| Jul 2026 | 78.1% | 10.3% | 4.9% | 6.7% | 0.09% |
| Aug 2026 | 73.8% | 16.2% | 5.7% | 4.3% | 0.09% |
| Sep 2026 | 73.3% | 16.6% | 5.7% | 4.3% | 0.09% |
How has the Ooni and Staub comparison changed over the last 12 months?
3 findings
- Ooni was ahead of Staub in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ooni’s share of searches among cast iron skillet brands in New Zealand moved from 19.6% to 16.6%, and its estimated monthly branded searches held steady at 1.8K.
- Across the 12 months ending September 2026, Staub’s share of searches among cast iron skillet brands in New Zealand moved from 4.4% to 5.7%, and its estimated monthly branded searches moved from 410 to 630.
How did search popularity change for New Zealand cast iron skillet brands in September 2026?
1 change
Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Ooni’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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