Lodge vs Staub:Which is more popular?
In September 2026, Staub had more branded searches than Lodge among cast iron skillet brands in New Zealand. Staub had about 630 branded searches, while Lodge had 480. Staub made up 5.7% of all cast iron skillet brand searches we track, and Lodge accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about cast iron skillet brands, Lodge appeared in four of the five answers and Staub in one. Lodge was mentioned before Staub in every answer.
Who do people search for more?
Staub, about 31% more searches than Lodge
Who does AI mention more?
Lodge, mentioned in 4 of 5 answers, Staub in 1
Who does AI recommend more?
Lodge, named ahead of Staub in every answer
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Top cast iron skillet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lodge was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Staub was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lodge was listed before Staub in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lodge1st
Victoria2nd
Le Creuset3rd- Staub4th
Ooni–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lodge4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victoria2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cast iron skillet brands
5 answers
Asked ChatGPT
“Which cast iron skillet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cast iron skillet brands in New Zealand?”
Asked ChatGPT
“What's the best cast iron skillet brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“cast iron pan nz”
Searched Google, AI Overview
“seasoned cast iron pan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Lodge or Staub more popular in search?
This chart shows how often people search Google for Lodge and Staub by name. Each line represents a brand's share of searches for all five cast iron skillet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Staub, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Ooni | Staub | Lodge | Victoria |
|---|---|---|---|---|---|
| Oct 2025 | 71.6% | 19.6% | 4.4% | 4.2% | 0.11% |
| Nov 2025 | 65.4% | 26.4% | 4.9% | 3.2% | 0.07% |
| Dec 2025 | 75.7% | 17.3% | 3.9% | 3% | 0.06% |
| Jan 2026 | 73.6% | 17.3% | 4.6% | 4.4% | 0.09% |
| Feb 2026 | 77.3% | 13.8% | 5% | 3.8% | 0.12% |
| Mar 2026 | 78.6% | 11.4% | 6.1% | 3.9% | 0.1% |
| Apr 2026 | 75.4% | 12.3% | 5.6% | 6.5% | 0.22% |
| May 2026 | 79% | 11.1% | 5% | 4.7% | 0.1% |
| Jun 2026 | 77.5% | 10.8% | 4.9% | 6.9% | 0.1% |
| Jul 2026 | 78.1% | 10.3% | 4.9% | 6.7% | 0.09% |
| Aug 2026 | 73.8% | 16.2% | 5.7% | 4.3% | 0.09% |
| Sep 2026 | 73.3% | 16.6% | 5.7% | 4.3% | 0.09% |
How has the Lodge and Staub comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Lodge took it in April 2026, Staub took it in May 2026, Lodge took it in June 2026, Staub took it in August 2026.
- Across the 12 months ending September 2026, Lodge’s share of searches among cast iron skillet brands in New Zealand moved from 4.2% to 4.3%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 12 months ending September 2026, Staub’s share of searches among cast iron skillet brands in New Zealand moved from 4.4% to 5.7%, and its estimated monthly branded searches moved from 410 to 630.
How did search popularity change for New Zealand cast iron skillet brands in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lodge’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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