Essteele vs Pyrolux:Which is more popular in New Zealand?
In October 2026, Essteele had more branded searches than Pyrolux among cookware brands in New Zealand. Essteele had about 200 branded searches, while Pyrolux had 70. Essteele made up 1.4% of all cookware brand searches we track, and Pyrolux accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about cookware brands, Essteele appeared in two of the five answers and Pyrolux in none.
Who do people search for more?
Essteele, about 3 searches for every 1 for Pyrolux
Who does AI mention more?
Essteele, mentioned in 2 of 5 answers, Pyrolux in 0
Who does AI recommend more?
Essteele, the only one of the two named
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Essteele was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pyrolux did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Scanpan1st
Tefal2nd
GreenPan3rd
Le Creuset4th- Essteele5th
Staub–
HexClad–
Tramontina–
Circulon–
Pyrolux–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scanpan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GreenPan3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Essteele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Staub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Circulon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pyrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which cookware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cookware brands in New Zealand?”
Asked ChatGPT
“What's the best cookware brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“pots and pans nz”
Searched Google, AI Overview
“non stick cookware”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Essteele or Pyrolux more popular in search?
This chart shows how often people search Google for Essteele and Pyrolux by name. Each line represents a brand's share of searches for all ten cookware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Essteele, Pyrolux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Staub | Tefal | GreenPan | HexClad | Tramontina | Circulon | Essteele | Pyrolux |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.4% | 18.2% | 5.6% | 2.5% | 3.5% | 4.4% | 2.2% | 2.8% | 1.1% | 0.3% |
| Dec 2025 | 62.8% | 16.5% | 4% | 2% | 4.5% | 4.3% | 2% | 2.5% | 1% | 0.36% |
| Jan 2026 | 55.4% | 21.1% | 4.9% | 2.7% | 4% | 4% | 2.5% | 3.7% | 1.2% | 0.62% |
| Feb 2026 | 59.6% | 18.1% | 5% | 2.8% | 4.3% | 3.8% | 2.2% | 2.9% | 0.9% | 0.45% |
| Mar 2026 | 62.6% | 15.3% | 6.4% | 2.9% | 3.7% | 3% | 2% | 2.9% | 0.94% | 0.31% |
| Apr 2026 | 53.1% | 22.1% | 5.6% | 3.2% | 4.6% | 3.8% | 2.7% | 3.2% | 1.2% | 0.54% |
| May 2026 | 57.3% | 20% | 5.3% | 3.1% | 4.1% | 3.4% | 2.3% | 3% | 1.1% | 0.35% |
| Jun 2026 | 58.8% | 19.6% | 5.4% | 3.4% | 2.6% | 3.4% | 2% | 2.8% | 1.4% | 0.61% |
| Jul 2026 | 56% | 21.4% | 4.3% | 3.8% | 3.1% | 3.5% | 4% | 2.6% | 1% | 0.45% |
| Aug 2026 | 55% | 22.6% | 5.3% | 3.7% | 3.1% | 3.2% | 2.7% | 2.7% | 0.98% | 0.59% |
| Sep 2026 | 56% | 22.4% | 5.4% | 3.6% | 3.3% | 3.2% | 2.5% | 2.3% | 0.89% | 0.48% |
| Oct 2026 | 50.7% | 25.9% | 5% | 4.5% | 3.3% | 2.9% | 2.9% | 2.8% | 1.4% | 0.49% |
How has branded search for Essteele and Pyrolux changed in New Zealand over the last 12 months?
3 findings
- Essteele was ahead of Pyrolux in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Essteele’s share of searches among cookware brands in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 190 to 200.
- Across the 12 months ending October 2026, Pyrolux’s share of searches among cookware brands in New Zealand moved from 0.3% to 0.49%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand cookware brands in October 2026?
2 changes
In October 2026, Essteele gained share of searches among cookware brands in New Zealand, from 0.89% to 1.4%.
Estimated monthly branded searches for Pyrolux in New Zealand rose 40% over 12 measured months, from 50 to 70 in October 2026.
How are Essteele’s and Pyrolux’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Essteele’s and Pyrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cookware brands
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