How popular isEssteele in search?
In August 2026, there were an estimated 170 branded searches for Essteele in New Zealand which is up 30.8% over the last 11 months. Essteele holds 0.66% estimated Share of Search among New Zealand cookware brands and is ranked 7th of 7 competitors for search popularity.
Le Creuset66.7%
Scanpan19.2%
Staub4.9%
HexClad4.1%
Circulon2.5%
Tramontina1.8%
Essteele0.66%
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Which cookware brands compete with Essteele?
Share of Search by month for Le Creuset, Scanpan, Staub, HexClad, Circulon, Essteele. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Scanpan | Staub | HexClad | Circulon | Tramontina | Essteele |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 19.9% | 5.3% | 5.4% | 3.6% | 1.9% | 0.67% |
| Nov 2025 | 66.3% | 16.9% | 5.7% | 5.8% | 2.8% | 1.6% | 1% |
| Dec 2025 | 70.2% | 15.6% | 4.1% | 5.4% | 2.3% | 1.5% | 0.9% |
| Jan 2026 | 63.9% | 19.5% | 4.8% | 5.5% | 3.6% | 1.8% | 0.9% |
| Feb 2026 | 68.6% | 16.6% | 4.9% | 4.6% | 3% | 1.6% | 0.7% |
| Mar 2026 | 70.4% | 15.1% | 5.6% | 3.9% | 2.8% | 1.5% | 0.83% |
| Apr 2026 | 65% | 19.2% | 5% | 5% | 2.9% | 1.8% | 1% |
| May 2026 | 69.8% | 16.3% | 4.6% | 4.1% | 2.8% | 1.7% | 0.7% |
| Jun 2026 | 73.7% | 14.2% | 4.1% | 3.6% | 2.3% | 1.2% | 0.91% |
| Jul 2026 | 70.5% | 16.6% | 3.8% | 3.8% | 2.3% | 2.4% | 0.68% |
| Aug 2026 | 66.7% | 19.2% | 4.9% | 4.1% | 2.5% | 1.8% | 0.66% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.7% | 17.1K | -17.1% | -3.8 points | |
| 2, held 2nd | 19.2% | 4.9K | +1.7% | +2.6 points | |
| 3, moved from 4th to 3rd | 4.9% | 1.3K | +14.5% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.1% | 1.1K | -3.6% | +0.4 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 2.5% | 650 | -4.4% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.8% | 470 | -32.9% | -0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.66% | 170 | -15% | 0 points |
66.7%
held 1st · 17.1K estimated branded searches · -17.1% vs prior month · -3.8 points
2.
Scanpan19.2%
held 2nd · 4.9K estimated branded searches · +1.7% vs prior month · +2.6 points
3.
Staub4.9%
moved from 4th to 3rd · 1.3K estimated branded searches · +14.5% vs prior month · +1.2 points
4.
HexClad4.1%
moved from 3rd to 4th · 1.1K estimated branded searches · -3.6% vs prior month · +0.4 points
5.
Circulon2.5%
moved from 6th to 5th · 650 estimated branded searches · -4.4% vs prior month · +0.2 points
1.8%
moved from 5th to 6th · 470 estimated branded searches · -32.9% vs prior month · -0.6 points
7.
Essteele0.66%
held 7th · 170 estimated branded searches · -15% vs prior month · 0 points
Compare search popularity between Essteele and its closest rivals
How has branded search demand for Essteele changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Essteele in New Zealand rose from 130 to 170.
- Across the 11 months ending August 2026, Essteele’s estimated Share of Search among cookware brands in New Zealand held steady, from 0.67% to 0.66%.
How did search popularity change for New Zealand cookware brands in August 2026?
6 changes
In August 2026, Staub overtook HexClad to rank 3rd among cookware brands in New Zealand, at 4.9%.
In August 2026, Scanpan gained estimated Share of Search among cookware brands in New Zealand, from 16.6% to 19.2%.
In August 2026, Le Creuset lost estimated Share of Search among cookware brands in New Zealand, from 70.5% to 66.7%.
In August 2026, Tramontina lost estimated Share of Search among cookware brands in New Zealand, from 2.4% to 1.8%.
In August 2026, Circulon rose from 6th to 5th among cookware brands in New Zealand.
Estimated monthly branded searches for Essteele in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
How is Essteele measured?
Brandwave collects information about searches that people make online using Essteele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- essteele
- essteele com au
- essteele cookware
- essteele frying pan
- essteele near me
- essteele nz
- essteele pot
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Is Essteele your brand?
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